A data profile of the people who buy, follow and care about Health & wellness in Spain — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 7,711,297 people in Spain.
Health & wellness has an estimated audience of 7,711,297 people in Spain. 63.9% are female, 36.1% are male, average age 45.7. Top brand affinities: Organic food, Cholesterol, Self-love, IBEX 35, Happiness.
Top brand affinities include Organic food, Cholesterol, Self-love, with strongest over-indexing on Organic food (2.14× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Health & wellness fan in Spain is more female, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for Organic food.
The key figures that characterise the Health & wellness profile in Spain.
63.9% are female, 36.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 45.7 |
| Estimated audience size | 7,711,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Health & wellness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cholesterol | Food & Beverages | 3.55× | ||
| 02 | Paleolithic diet | Health | 3.47× | ||
| 03 | Natural foods | Food & Beverages | 2.31× | ||
| 04 | Wine tasting | Food & Beverages | 2.29× | ||
| 05 | Boho-chic | Fashion & Accessoires | 2.22× | ||
| 06 | Organic food | Food & Beverages | 2.14× | ||
| 07 | Self-love | Health | 2.04× | ||
| 08 | Travel photography | Technology & Electronics | 1.99× | ||
| 09 | Innovation | Business & Career | 1.84× | ||
| 10 | Julio Iglesias | Music & Radio | 1.70× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.70× | ||
| 12 | MSN | News | 1.67× | ||
| 13 | Stradivarius | Shopping | 1.63× | ||
| 14 | Meditation | Health | 1.63× | ||
| 15 | IBEX 35 | Business & Career | 1.61× | ||
| 16 | Happiness | Health | 1.60× | ||
| 17 | Spas | Beauty & Wellness | 1.59× | ||
| 18 | Caixabank | Business & Career | 1.58× | ||
| 19 | Modern art | Arts & Culture | 1.58× | ||
| 20 | Local food | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.49× | |
| Indulgence | JOY | 1.38× | |
| Travelling | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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