Health & wellness Audience in Spain
Health & wellness has an estimated audience of 7,711,297 people in Spain. 63.9% are female, 36.1% are male, average age 45.7. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Julio Iglesias, Stradivarius.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Health & wellness audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Category: Health · Type: Topic
Demographics of Health & wellness fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 45.7 |
| Estimated audience size | 7,711,297 |
Audience persona
The typical Health & wellness fan in Spain is more female, around 45.7 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.04× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 2.93× | Music & Radio |
| Stradivarius | 2.72× | Shopping |
| Lunch | 3.61× | Food & Beverages |
| Oncology | 5.64× | Health |
| Movistar | 2.05× | Technology & Electronics |
| Livemusic | 2.93× | Music & Radio |
| CAC 40 | 2.38× | Business & Career |
| Kundalini yoga | 4.5× | Health |
| Girona | 2.83× | Sports |
| Natural foods | 3.26× | Food & Beverages |
| Mapfre | 2.32× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Local food | 2.31× | Food & Beverages |
| Organic food | 2.01× | Food & Beverages |
| Catering | 4.04× | Food & Beverages |
| Orange | 2.26× | Technology & Electronics |
| Logitravel | 3.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.38 |
| Family Orientation | CONSERVATISM | 1.34 |
| Sports Activity | POWER | 1.31 |
| Travelling | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.23 |
| Design Affinity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
See Health & wellness audiences in other countries
- Health & wellness — Germany
- Health & wellness — United States
- Health & wellness — United Kingdom
- Health & wellness — France
- Health & wellness — Italy
- Health & wellness — Brazil
- Health & wellness — Japan
- Health & wellness — South Korea
- Health & wellness — India
- Health & wellness — Canada
- Health & wellness — Mexico
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.