A data profile of the people who buy, follow and care about Health & wellness in Mexico — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 4,091,174 people in Mexico.
Health & wellness has an estimated audience of 4,091,174 people in Mexico. 58.5% are female, 41.5% are male, average age 37.7. Top brand affinities: Costa Rica, Shopping and fashion, Exfoliation (cosmetology), Game consoles, Catholic Church.
Top brand affinities include Costa Rica, Shopping and fashion, Exfoliation (cosmetology), with strongest over-indexing on Costa Rica (600.18× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Health & wellness fan in Mexico is more female, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Health & wellness profile in Mexico.
58.5% are female, 41.5% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 37.7 |
| Estimated audience size | 4,091,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Health & wellness audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon Trading Card Game | Games | 630.05× | ||
| 02 | Costa Rica | Travel & Leisure | 600.18× | ||
| 03 | Daily Horoscope | Internet & Social Media | 492.73× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 377.81× | ||
| 05 | Shopping and fashion | Shopping | 213.02× | ||
| 06 | Valentine's Day | Kids & Family | 141.47× | ||
| 07 | Love & Sex | Kids & Family | 116.31× | ||
| 08 | Game consoles | Technology & Electronics | 79.88× | ||
| 09 | Catholic Church | Politics & Society | 65.09× | ||
| 10 | Sarcasm | Politics & Society | 53.25× | ||
| 11 | Travel agency | Travel & Leisure | 53.25× | ||
| 12 | Dentistry | Business & Career | 44.38× | ||
| 13 | Banana | Food & Beverages | 35.50× | ||
| 14 | El País | News | 35.50× | ||
| 15 | Mobile game | Games | 34.63× | ||
| 16 | Broadcasting of sports events | Movies & TV | 29.59× | ||
| 17 | Breastfeeding | Kids & Family | 25.98× | ||
| 18 | Multi-level marketing | Business & Career | 25.07× | ||
| 19 | Sexology | Kids & Family | 24.69× | ||
| 20 | Freeware | Technology & Electronics | 15.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 14.19× | |
| Spirituality | BALANCE | 13.61× | |
| Urban Lifestyle | OPEN | 2.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.