Rascasse Audience Intelligence

Pokémon Trading Card Game Audience in United States

Pokémon Trading Card Game has an estimated audience of 3M people in United States.

#5among Card game in United States
#97among games in United States
#231in Games

The average Pokémon Trading Card Game fan in United States is 30.7 years old, more male, and lives primarily in California.

By number of fans, Pokémon Trading Card Game ranks #6 among the 213 objects in Card game in United States — 14.7× the group median.

Its fans are 3.6 years younger than the group average of 34.3.

Women make up 38.0% of the fan base, 4.5 percentage points fewer than the group average.

Compared with the other 212 objects in Card game, Pokémon Trading Card Game fans stand out for their interest in Pokémon (video game series), Gossip Girl (novel series) and Final Fantasy VII.

Interest is seasonal: August, September and October account for 43% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Pokémon (video game series), Gossip Girl (novel series), Final Fantasy VII, with strongest over-indexing on Pokémon (video game series) (65.22× the country average).

Demographically, the Pokémon Trading Card Game audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

The typical Pokémon Trading Card Game fan in United States is more male, around 30.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Video / Board Game · Subtype: Card game

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
38.0%♀
62.0% male
Age
30.7
average years
Country rank
#10496
among all objects in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pokémon Trading Card Game fans

38.0% are female, 62.0% are male, average age 30.7.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Pokémon Trading Card Game audience in United States
MetricValue
Female38.0%
Male62.0%
Average age30.7
Estimated audience size3M
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Pokémon Trading Card Game audience in United States
Age bracketShare%
16-2444%
25-3425%
35-4415%
45-5410%
55+6%
Fig. 04

Worldwide distribution

53.9%

of the worldwide Pokémon Trading Card Game audience comes from United States.

Worldwide audience distribution share by country for Pokémon Trading Card Game
CountryShare
United States53.9%
Germany9.6%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pokémon Trading Card Game fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.78×
02California~600K1.64×
03Washington~100K1.43×
04Oregon~50K1.29×
05Nevada~40K1.26×
06Texas~200K1.19×
07Utah~30K1.17×
08Arizona~80K1.11×
09Wisconsin~60K1.11×
10Minnesota~50K1.05×
11Connecticut~30K1.05×
12Illinois~100K1.04×
13Michigan~90K1.04×
14New Jersey~90K1.04×
15Indiana~60K1.04×
16Oklahoma~40K1.04×
17Idaho~20K1.04×
18Kentucky~40K1.03×
19West Virginia~20K1.03×
20Rhode Island~10K1.03×
21New Hampshire~10K1.02×
22North Dakota~7K1.02×
23Virginia~80K1.00×
24Colorado~50K1.00×
25Alaska~6K1.00×
26New York~200K0.99×
27Massachusetts~60K0.99×
28Pennsylvania~100K0.98×
29Ohio~100K0.98×
30Maine~10K0.98×
31Iowa~30K0.97×
32Florida~200K0.96×
33New Mexico~20K0.96×
34Nebraska~20K0.95×
35Maryland~50K0.94×
36North Carolina~90K0.93×
37Kansas~20K0.93×
38Delaware~8K0.93×
39Georgia~90K0.92×
40Missouri~50K0.92×
41Tennessee~60K0.90×
42Arkansas~20K0.90×
43Vermont~5K0.87×
44South Dakota~7K0.84×
45Louisiana~30K0.81×
46South Carolina~40K0.80×
47Montana~8K0.80×
48Wyoming~4K0.80×
49Alabama~30K0.73×
50Mississippi~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Pokémon Trading Card Game, United States
0.69×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pokémon Trading Card Game audience vs. the country average
#·InterestCategoryAffinity×
01Pokémon (video game series)Games65.22×
02Gossip Girl (novel series)Literature44.91×
03Final Fantasy VIIGames42.24×
04Chess.comSports41.12×
05MangakaLiterature37.16×
06JoJo's Bizarre AdventureLiterature36.73×
07Wizards of the CoastGames32.16×
08PikachuGames31.56×
09Yu-Gi-Oh! Trading Card GameGames31.52×
10Fairy TailLiterature30.80×
11Miniature wargamingGames29.57×
12Collectible card gameGames29.31×
13InuyashaLiterature28.26×
14San Diego Comic-Con InternationalLiterature28.19×
15Tabletop role-playing gameGames26.79×
16Final FantasyGames26.61×
17WebtoonInternet & Social Media26.32×
18Tactical role-playing gameGames23.54×
19HarmonicaMusic & Radio21.34×
20Gameplay of PokémonGames17.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pokémon Trading Card Game audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pokémon Trading Card Game audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.11×
Community OrientationOPEN1.05×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pokémon Trading Card Game audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.34×
SpiritualityBALANCE0.38×
TravellingTHRILL0.38×
0×1.00× baseline2×
Appendix

Explore more audiences

More Card game audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pokémon Trading Card Game over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pokemon-trading-card-game-88194” · Methodology