Health & wellness Audience in Germany
Health & wellness has an estimated audience of 10,529,659 people in Germany. 61.8% are female, 38.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Self care, Vacations, Natural foods, Family, Spiegel Online.
The average Health & wellness fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Self care, Vacations, Natural foods, with strongest over-indexing on Self care (3.5× the country average). Demographically, the Health & wellness audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Health & wellness fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.4 |
| Estimated audience size | 10,529,659 |
Audience persona
The typical Health & wellness fan in Germany is more female, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Self care.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,102,348 | 0.48× |
| Bayern | 927,140 | 0.55× |
| Baden-Württemberg | 851,887 | 0.59× |
| Niedersachsen | 847,352 | 0.83× |
| Hessen | 793,915 | 0.99× |
| Berlin | 779,556 | 1.66× |
| Schleswig-Holstein | 693,055 | 1.83× |
| Sachsen | 502,945 | 0.97× |
| Rheinland-Pfalz | 346,803 | 0.66× |
| Thüringen | 248,828 | 0.93× |
| Sachsen-Anhalt | 241,661 | 0.89× |
| Saarland | 211,287 | 1.63× |
| Bremen | 207,345 | 2.3× |
| Hamburg | 195,453 | 0.82× |
| Brandenburg | 111,991 | 0.34× |
| Mecklenburg-Vorpommern | 106,271 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self care | 3.5× | Health |
| Vacations | 2.53× | Travel & Leisure |
| Natural foods | 3.71× | Food & Beverages |
| Family | 1.66× | Kids & Family |
| Spiegel Online | 1.71× | News |
| Hairstyle | 2.48× | Beauty & Wellness |
| Hygiene | 2.59× | Beauty & Wellness |
| Lieferando.de | 1.91× | Food & Beverages |
| Livemusic | 2.42× | Music & Radio |
| Ketone | 4.9× | Health |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Stuttgart | 2.31× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Do it yourself (DIY) | 1.53× | Home & Garden |
| Airbnb | 1.64× | Travel & Leisure |
| Drop shipping | 2.07× | Shopping |
| Self-love | 1.94× | Health |
| Walking | 2.92× | Sports |
| Meditation | 2.1× | Health |
| Vacation rental | 2.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Mindfulness | BALANCE | 1.31 |
| Luxury Orientation | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.2 |
| Indulgence | JOY | 1.18 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
See Health & wellness audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Health & wellness have in Germany?
Health & wellness has an estimated audience of 10,529,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Health & wellness fans?
61.8% of Health & wellness fans are female, 38.2% are male, with an average age of 39.4 years.
Which brands do Health & wellness fans like most?
Health & wellness fans show strongest brand affinity for Self care (3.5×), Vacations (2.53×), and Natural foods (3.71×) over the country average.
Where do Health & wellness fans live in Germany?
Health & wellness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,102,348), Bayern (reach 927,140), and Baden-Württemberg (reach 851,887). These three regions account for the largest share of the active audience.
What other brands do Health & wellness fans also like?
Beyond Health & wellness itself, the audience over-indexes on Vacations (2.53×), Natural foods (3.71×), Family (1.66×), and Spiegel Online (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.