Rascasse Audience Intelligence

Health & wellness Audience in Germany

A data profile of the people who buy, follow and care about Health & wellness in Germany — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 10,529,659 people in Germany.

#169among Topic in Germany#4in Health

The average Health & wellness fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.82× the country average).

Demographically, the Health & wellness audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Health & wellness fan in Germany is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Nature.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health & wellness profile in Germany.

Audience size
10.5M
in Germany
Gender
61.8%♀
38.2% male
Age
39.4
average years
Country rank
#289
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health & wellness fans

61.8% are female, 38.2% are male, average age 39.4.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Health & wellness audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age39.4
Estimated audience size10,529,659
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Health & wellness audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Health & wellness audience comes from Germany.

Worldwide audience distribution share by country for Health & wellness
CountryShare
United States21.6%
United Kingdom5.0%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health & wellness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Health & wellness fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K1.06×
02Schleswig-Holstein~400K1.05×
03Bremen~90K1.03×
04Saarland~100K1.01×
05Hessen~800K1.00×
06Sachsen~500K1.00×
07Sachsen-Anhalt~300K1.00×
08Thüringen~300K1.00×
09Mecklenburg-Vorpommern~200K1.00×
10Niedersachsen~1M0.99×
11Rheinland-Pfalz~500K0.99×
12Brandenburg~300K0.99×
13Hamburg~200K0.99×
14Baden-Württemberg~1.5M0.97×
15Bayern~1.5M0.96×
16Nordrhein-Westfalen~2M0.95×
Fig. 06

Affinity by region

Affinity by region — Health & wellness, Germany
0.95×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health & wellness audience
#·InterestCategoryAffinity×
01High-intensity interval trainingSports4.62×
02Fitness and figure competitionSports3.15×
03Motorcycle helmetCars & Mobility3.13×
04NatureHome & Garden2.82×
05VacationsTravel & Leisure2.72×
06LodgingTravel & Leisure2.31×
07Self careHealth2.29×
08Property finderHome & Garden2.29×
09MeditationHealth2.22×
10FamilyKids & Family2.15×
11HugendubelShopping2.01×
12Self-loveHealth1.92×
13EmailTechnology & Electronics1.92×
14German languagePolitics & Society1.88×
15LivemusicMusic & Radio1.86×
16Self-awarenessHealth1.85×
17GermanyTravel & Leisure1.63×
18AirbnbTravel & Leisure1.62×
19Quality of lifeHealth1.58×
20Luxury goodsFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health & wellness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health & wellness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.57×
Risk AppetiteTHRILL1.42×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health & wellness audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Convenience OrientationPREMIUM0.99×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health & wellness have in Germany?

Health & wellness has an estimated audience of 10,529,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Health & wellness fans?

61.8% of Health & wellness fans are female, 38.2% are male, with an average age of 39.4 years.

03

Which brands do Health & wellness fans like most?

Health & wellness fans show strongest brand affinity for Nature (2.82×), Family (2.15×), and Germany (1.63×) over the country average.

04

Where do Health & wellness fans live in Germany?

Health & wellness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Health & wellness fans also like?

Beyond Health & wellness itself, the audience over-indexes on Family (2.15×), Germany (1.63×), Vacations (2.72×), and High-intensity interval training (4.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Health & wellness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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