A data profile of the people who buy, follow and care about Health & wellness in Canada — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 8,654,605 people in Canada.
Health & wellness has an estimated audience of 8,654,605 people in Canada. 57.5% are female, 42.5% are male, average age 42.6. Top brand affinities: Organic food, Local food, Personal care, Personal trainer, Innovation.
Top brand affinities include Organic food, Local food, Personal care, with strongest over-indexing on Organic food (1.81× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Family Orientation.
The typical Health & wellness fan in Canada is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Health & wellness profile in Canada.
57.5% are female, 42.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.6 |
| Estimated audience size | 8,654,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Health & wellness audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-carbohydrate diet | Food & Beverages | 2.36× | ||
| 02 | Aerobics | Sports | 2.17× | ||
| 03 | Gymshark | Sports | 2.06× | ||
| 04 | Personal trainer | Sports | 1.90× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.86× | ||
| 06 | Organic food | Food & Beverages | 1.81× | ||
| 07 | Permanent makeup | Beauty & Wellness | 1.81× | ||
| 08 | Fast casual restaurants | Food & Beverages | 1.77× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.75× | ||
| 10 | New York Yankees | Sports | 1.72× | ||
| 11 | Gluten-free diet | Food & Beverages | 1.69× | ||
| 12 | Local food | Food & Beverages | 1.64× | ||
| 13 | Innovation | Business & Career | 1.58× | ||
| 14 | Online food ordering | Food & Beverages | 1.57× | ||
| 15 | Luxury real estate | Business & Career | 1.56× | ||
| 16 | Personal care | Health | 1.54× | ||
| 17 | Animal rights | Politics & Society | 1.54× | ||
| 18 | Alternative medicine | Business & Career | 1.54× | ||
| 19 | Mindfulness | Health | 1.54× | ||
| 20 | Department store | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.54× | |
| Family Orientation | CONSERVATISM | 1.44× | |
| Sports Activity | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.98× | |
| Individualism | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.