Health & wellness Audience in Canada
Health & wellness has an estimated audience of 8,654,605 people in Canada. 57.5% are female, 42.5% are male, average age 42.6. Top brand affinities: Organic food, Local food, Personal care, Personal trainer, Innovation.
Top brand affinities include Organic food, Local food, Personal care, with strongest over-indexing on Organic food (1.81× the country average). Demographically, the Health & wellness audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Category: Health · Type: Topic
Demographics of Health & wellness fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.6 |
| Estimated audience size | 8,654,605 |
Audience persona
The typical Health & wellness fan in Canada is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Organic food | 1.81× | Food & Beverages |
| Local food | 1.64× | Food & Beverages |
| Personal care | 1.54× | Health |
| Personal trainer | 1.9× | Sports |
| Innovation | 1.58× | Business & Career |
| Fast casual restaurants | 1.77× | Food & Beverages |
| Natural skin care | 1.75× | Beauty & Wellness |
| Anti-aging cream | 1.86× | Beauty & Wellness |
| Gymshark | 2.06× | Sports |
| Department store | 1.51× | Shopping |
| Luxury real estate | 1.56× | Business & Career |
| Animal rights | 1.54× | Politics & Society |
| Aerobics | 2.17× | Sports |
| Online food ordering | 1.57× | Food & Beverages |
| New York Yankees | 1.72× | Sports |
| Alternative medicine | 1.54× | Business & Career |
| Mindfulness | 1.54× | Health |
| Low-carbohydrate diet | 2.36× | Food & Beverages |
| Gluten-free diet | 1.69× | Food & Beverages |
| Permanent makeup | 1.81× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.54 |
| Family Orientation | CONSERVATISM | 1.44 |
| Sports Activity | POWER | 1.35 |
| Sustainability | BALANCE | 1.32 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Quality Awareness | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
See Health & wellness audiences in other countries
- Health & wellness — Germany
- Health & wellness — United States
- Health & wellness — United Kingdom
- Health & wellness — France
- Health & wellness — Italy
- Health & wellness — Spain
- Health & wellness — Brazil
- Health & wellness — Japan
- Health & wellness — South Korea
- Health & wellness — India
- Health & wellness — Mexico
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.