Health & wellness Audience in United States
Health & wellness has an estimated audience of 71,810,603 people in United States. 59.0% are female, 41.0% are male, average age 42.2. Top brand affinities: Israel, Bank account, Kendra Scott, Cam Ward, Jesse Plemons.
Top brand affinities include Israel, Bank account, Kendra Scott, with strongest over-indexing on Israel (1.97× the country average). Demographically, the Health & wellness audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
Category: Health · Type: Topic
Demographics of Health & wellness fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.2 |
| Estimated audience size | 71,810,603 |
Audience persona
The typical Health & wellness fan in United States is more female, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.97× | Travel & Leisure |
| Bank account | 1.7× | Business & Career |
| Kendra Scott | 1.85× | Fashion & Accessoires |
| Cam Ward | 1.9× | Sports |
| Jesse Plemons | 1.66× | Movies & TV |
| Jeep Wagoneer | 2.66× | Cars & Mobility |
| Nebraska Cornhuskers football | 1.65× | Sports |
| Kento Yamazaki | 4.23× | Movies & TV |
| Hocus Pocus | 1.69× | Movies & TV |
| Charlamagne Tha God | 3.2× | Movies & TV |
| Home staging | 1.65× | Home & Garden |
| UK garage | 1.65× | Music & Radio |
| Primos Hunting | 5.81× | Sports |
| Tierra Cali | 2.08× | Travel & Leisure |
| Kodiak, Alaska | 2.27× | Travel & Leisure |
| Keeper (password manager) | 1.72× | Technology & Electronics |
| Meals on Wheels | 1.55× | Food & Beverages |
| Hayward, California | 2.92× | Travel & Leisure |
| Julius Caesar (play) | 1.73× | |
| Personality | 1.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.3 |
| Mindfulness | BALANCE | 1.3 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Sports Activity | POWER | 1.28 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
See Health & wellness audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.