Rascasse Audience Intelligence

Health & wellness Audience in United States

A data profile of the people who buy, follow and care about Health & wellness in United States — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 71,810,603 people in United States.

#150among Topic in United States#3in Health

The average Health & wellness fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Planet Fitness, Trader Joe's, Organic food, with strongest over-indexing on Planet Fitness (1.7× the country average).

Demographically, the Health & wellness audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health & wellness fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health & wellness profile in United States.

Audience size
71.8M
in United States
Gender
59.0%♀
41.0% male
Age
42.2
average years
Country rank
#186
Topic in United States
Fig. 01

Search interest · 12-month trend

+570%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health & wellness fans

59.0% are female, 41.0% are male, average age 42.2.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Health & wellness audience in United States
MetricValue
Female59.0%
Male41.0%
Average age42.2
Estimated audience size71,810,603
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Health & wellness audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Health & wellness audience comes from United States.

Worldwide audience distribution share by country for Health & wellness
CountryShare
United States21.6%
United Kingdom5.0%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health & wellness audience in United States is strongest.

Fig. 05

Top regions by affinity

Health & wellness fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~2M1.50×
02Iowa~800K1.36×
03Mississippi~800K1.33×
04Arkansas~800K1.32×
05West Virginia~400K1.32×
06Alabama~1M1.24×
07Tennessee~2M1.22×
08Hawaii~400K1.22×
09Maine~300K1.19×
10Missouri~1.5M1.18×
11Kentucky~1M1.16×
12Ohio~2.5M1.14×
13Wisconsin~1M1.13×
14Louisiana~1M1.13×
15Minnesota~1M1.12×
16Michigan~2M1.11×
17Oklahoma~900K1.11×
18Kansas~600K1.11×
19Nebraska~400K1.11×
20South Carolina~1M1.05×
21Delaware~200K1.04×
22South Dakota~200K1.03×
23Pennsylvania~2.5M1.02×
24Florida~5M0.99×
25New Hampshire~300K0.99×
26Illinois~2.5M0.98×
27North Carolina~2M0.98×
28New Mexico~400K0.97×
29North Dakota~100K0.95×
30Vermont~100K0.95×
31Arizona~1.5M0.94×
32Montana~200K0.94×
33Oregon~800K0.93×
34Rhode Island~200K0.93×
35Alaska~100K0.91×
36Georgia~2M0.87×
37Connecticut~600K0.87×
38Idaho~300K0.86×
39Texas~5M0.84×
40Virginia~1.5M0.83×
41Washington~1M0.81×
42Nevada~600K0.81×
43Colorado~900K0.80×
44Massachusetts~1M0.78×
45New Jersey~1.5M0.77×
46Maryland~900K0.77×
47Washington, District of Columbia~200K0.74×
48New York~3M0.70×
49Utah~400K0.65×
50California~5M0.63×
Fig. 06

Affinity by region

Affinity by region — Health & wellness, United States
0.63×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health & wellness audience
#·InterestCategoryAffinity×
01Natural foodsFood & Beverages2.51×
02AerobicsSports2.18×
03Low-carbohydrate dietFood & Beverages2.03×
04Diaper bagKids & Family2.00×
05MoisturizerHome & Garden1.81×
06Personal trainerSports1.79×
07Motivational speakingBusiness & Career1.79×
08Luxury real estateBusiness & Career1.74×
09Wine tastingFood & Beverages1.74×
10Natural skin careBeauty & Wellness1.73×
11Planet FitnessSports1.70×
12InnovationBusiness & Career1.66×
13PhilanthropyArts & Culture1.66×
14Self careHealth1.65×
15Organic foodFood & Beverages1.59×
16FacialBeauty & Wellness1.59×
17Self-loveHealth1.56×
18Deal of the dayShopping1.55×
19Trader Joe'sShopping1.53×
20New England PatriotsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health & wellness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health & wellness audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
MindfulnessBALANCE1.36×
SustainabilityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health & wellness audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
Pet OwnershipJOY0.96×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health & wellness have in United States?

Health & wellness has an estimated audience of 71,810,603 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Health & wellness fans?

59.0% of Health & wellness fans are female, 41.0% are male, with an average age of 42.2 years.

03

Which brands do Health & wellness fans like most?

Health & wellness fans show strongest brand affinity for Planet Fitness (1.7×), Trader Joe's (1.53×), and Organic food (1.59×) over the country average.

04

Where do Health & wellness fans live in United States?

Health & wellness fans in United States are most concentrated in Texas (reach ~5M), California (reach ~5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Health & wellness fans also like?

Beyond Health & wellness itself, the audience over-indexes on Trader Joe's (1.53×), Organic food (1.59×), Self care (1.65×), and Natural foods (2.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Health & wellness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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