Health & wellness Audience in United States
Health & wellness has an estimated audience of 71,810,603 people in United States. 59.0% are female, 41.0% are male, average age 42.2. Top brand affinities: Planet Fitness, MSN, Hobby Lobby, Diaper bag, Lace wig.
Top brand affinities include Planet Fitness, MSN, Hobby Lobby, with strongest over-indexing on Planet Fitness (2.57× the country average). Demographically, the Health & wellness audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
Category: Health · Type: Topic
Demographics of Health & wellness fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.2 |
| Estimated audience size | 71,810,603 |
Audience persona
The typical Health & wellness fan in United States is more female, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Planet Fitness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 2.57× | Sports |
| MSN | 2.4× | News |
| Hobby Lobby | 2.1× | Home & Garden |
| Diaper bag | 3.51× | Kids & Family |
| Lace wig | 2.95× | Beauty & Wellness |
| Aldi | 2.03× | Shopping |
| Staples (Canada) | 2.68× | Business & Career |
| Livemusic | 2.69× | Music & Radio |
| Aubrey Plaza | 5.74× | Movies & TV |
| Do it yourself (DIY) | 1.59× | Home & Garden |
| Best Buy | 1.85× | Shopping |
| Craigslist | 1.95× | Shopping |
| Long hair | 3.02× | Beauty & Wellness |
| Taco Bell | 1.78× | Food & Beverages |
| Great Clips | 2.62× | Beauty & Wellness |
| Hair straightening | 2.68× | Beauty & Wellness |
| Jack Black | 4.89× | Movies & TV |
| Dave Franco | 5.56× | Movies & TV |
| Josh Hutcherson | 5.43× | Movies & TV |
| Self care | 1.72× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.3 |
| Mindfulness | BALANCE | 1.3 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Sports Activity | POWER | 1.28 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
See Health & wellness audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.