Personal trainer Audience in United States

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Personal trainer has an estimated audience of 27,903,817 people in United States. 56.2% are female, 43.8% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Men's Fitness, Strength training, Muscle & Fitness, Health & wellness, Motivation.

The average Personal trainer fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Men's Fitness, Strength training, Muscle & Fitness, with strongest over-indexing on Men's Fitness (3.39× the country average). Demographically, the Personal trainer audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Personal trainer fans

Demographic split for Personal trainer audience in United States
MetricValue
Female56.2%
Male43.8%
Average age37.1
Estimated audience size27,903,817

Audience persona

The typical Personal trainer fan in United States is more female, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Men's Fitness.

Top regions in United States

Top regions ranked by reach for Personal trainer in United States
RegionReachAffinity
California5,379,8471.75×
Texas2,875,8771.2×
Florida2,554,8811.35×
New York1,929,3381.24×
Virginia1,647,6482.42×
Ohio1,622,5591.89×
Oregon1,462,9394.57×
Illinois1,026,4161.1×
Georgia919,9771.07×
Pennsylvania896,0550.95×
New Jersey850,4131.2×
North Carolina826,6830.98×
Washington806,7281.44×
Massachusetts696,3041.27×
Arizona608,9391.07×
Michigan599,7190.82×
Maryland524,5991.09×
Colorado519,6581.18×
Tennessee494,4950.88×
Indiana395,9540.78×
South Carolina367,6610.88×
Missouri360,7880.8×
Minnesota327,9550.82×
Wisconsin322,5210.77×
Connecticut320,2971.14×
Utah254,2831.02×
Alabama249,4120.64×
Louisiana238,6200.66×
Kentucky233,3600.67×
Oklahoma226,7440.73×
Nevada203,1640.75×
Kansas173,4270.79×
Iowa141,1810.61×
Mississippi138,7370.6×
Arkansas135,8800.59×
Hawaii111,3870.93×
New Mexico108,5050.78×
Idaho104,0320.74×
Washington, District of Columbia97,3191.16×
New Hampshire91,2770.83×
Nebraska87,4870.63×
Rhode Island82,1630.93×
Maine67,1840.67×
Delaware60,8710.79×
West Virginia60,0830.46×
Montana53,9010.7×
Alaska31,8530.53×
Vermont30,8560.63×
South Dakota27,0040.42×
Wyoming26,9600.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal trainer audience
BrandAffinityCategory
Men's Fitness3.39×Sports
Strength training2.39×Sports
Muscle & Fitness3.01×Sports
Health & wellness1.79×Health
Motivation1.71×Business & Career
Weight training2.09×Sports
Healthy diet1.68×Health
Bodybuilding & Fitness2.55×Sports
High-intensity interval training2.59×Sports
CrossFit1.93×Sports
Self-love1.57×Health
Metabolism1.73×Health
Aerobic exercise2.29×Sports
Physical strength1.73×Sports
Coach (sport)1.88×Sports
Anytime Fitness2.28×Sports
Crossfit Training2.37×Sports
Barbell2.26×Sports
Infant clothing1.58×Kids & Family
Hair straightening1.64×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal trainer audience
TraitClusterScore
Sports ActivityPOWER1.35
Healthy LifestyleBALANCE1.28
Design AffinityPREMIUM1.25
LGBTQ+ IdentityOPEN1.19
Luxury OrientationPREMIUM1.19
MindfulnessBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Personal trainer
CountryShare
United States24.0%
Italy7.0%
United Kingdom6.1%

See Personal trainer audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Personal trainer have in United States?

Personal trainer has an estimated audience of 27,903,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Personal trainer fans?

56.2% of Personal trainer fans are female, 43.8% are male, with an average age of 37.1 years.

Which brands do Personal trainer fans like most?

Personal trainer fans show strongest brand affinity for Men's Fitness (3.39×), Strength training (2.39×), and Muscle & Fitness (3.01×) over the country average.

Where do Personal trainer fans live in United States?

Personal trainer fans in United States are most concentrated in California (reach 5,379,847), Texas (reach 2,875,877), and Florida (reach 2,554,881). These three regions account for the largest share of the active audience.

What other brands do Personal trainer fans also like?

Beyond Personal trainer itself, the audience over-indexes on Strength training (2.39×), Muscle & Fitness (3.01×), Health & wellness (1.79×), and Motivation (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal trainer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.