Rascasse Audience Intelligence

Personal trainer Audience in United States

A data profile of the people who buy, follow and care about Personal trainer in United States — modelled from more than twelve digital signal sources. Personal trainer has an estimated audience of 27,903,817 people in United States.

#714among Topic in United States#59in Sports

The average Personal trainer fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Men's Fitness, Strength training, Muscle & Fitness, with strongest over-indexing on Men's Fitness (3.39× the country average).

Demographically, the Personal trainer audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal trainer fan in United States is more female, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Men's Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal trainer profile in United States.

Audience size
27.9M
in United States
Gender
56.2%♀
43.8% male
Age
37.1
average years
Country rank
#1043
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal trainer fans

56.2% are female, 43.8% are male, average age 37.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Personal trainer audience in United States
MetricValue
Female56.2%
Male43.8%
Average age37.1
Estimated audience size27,903,817
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Personal trainer audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Personal trainer audience comes from United States.

Worldwide audience distribution share by country for Personal trainer
CountryShare
United States24.0%
Italy7.0%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal trainer audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal trainer fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1M3.74×
02Virginia~2M2.71×
03Ohio~1.5M1.61×
04California~4.5M1.49×
05New Hampshire~200K1.47×
06Wyoming~60K1.37×
07Washington~700K1.34×
08Florida~2.5M1.26×
09Colorado~600K1.26×
10Utah~300K1.18×
11New Jersey~800K1.17×
12Kansas~300K1.17×
13Massachusetts~600K1.16×
14New York~2M1.14×
15Connecticut~300K1.10×
16Washington, District of Columbia~90K1.10×
17Texas~2.5M1.08×
18Arizona~600K1.08×
19Maryland~500K1.07×
20Georgia~900K1.05×
21Illinois~1M1.04×
22North Carolina~800K1.00×
23Hawaii~100K0.95×
24Pennsylvania~900K0.92×
25Rhode Island~80K0.91×
26South Carolina~400K0.88×
27Tennessee~500K0.87×
28Minnesota~300K0.86×
29Delaware~70K0.86×
30Alaska~50K0.84×
31Vermont~40K0.84×
32Idaho~100K0.83×
33Michigan~600K0.82×
34Wisconsin~300K0.81×
35New Mexico~100K0.81×
36Missouri~400K0.80×
37Maine~80K0.79×
38Montana~60K0.78×
39Nevada~200K0.77×
40Indiana~400K0.76×
41Oklahoma~200K0.74×
42Kentucky~300K0.73×
43Mississippi~200K0.72×
44Nebraska~100K0.72×
45Louisiana~300K0.70×
46Arkansas~200K0.70×
47Iowa~200K0.69×
48South Dakota~40K0.69×
49Alabama~300K0.68×
50West Virginia~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Personal trainer, United States
0.67×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal trainer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal trainer audience
#·InterestCategoryAffinity×
01Men's FitnessSports3.39×
02Muscle & FitnessSports3.01×
03High-intensity interval trainingSports2.59×
04Bodybuilding & FitnessSports2.55×
05Strength trainingSports2.39×
06Crossfit TrainingSports2.37×
07Aerobic exerciseSports2.29×
08Anytime FitnessSports2.28×
09BarbellSports2.26×
10Weight trainingSports2.09×
11CrossFitSports1.93×
12Coach (sport)Sports1.88×
13Health & wellnessHealth1.79×
14MetabolismHealth1.73×
15Physical strengthSports1.73×
16MotivationBusiness & Career1.71×
17Healthy dietHealth1.68×
18Hair straighteningBeauty & Wellness1.64×
19Infant clothingKids & Family1.58×
20Self-loveHealth1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal trainer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal trainer audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.31×
MindfulnessBALANCE1.20×
Design AffinityPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal trainer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.75×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal trainer have in United States?

Personal trainer has an estimated audience of 27,903,817 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personal trainer fans?

56.2% of Personal trainer fans are female, 43.8% are male, with an average age of 37.1 years.

03

Which brands do Personal trainer fans like most?

Personal trainer fans show strongest brand affinity for Men's Fitness (3.39×), Strength training (2.39×), and Muscle & Fitness (3.01×) over the country average.

04

Where do Personal trainer fans live in United States?

Personal trainer fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Personal trainer fans also like?

Beyond Personal trainer itself, the audience over-indexes on Strength training (2.39×), Muscle & Fitness (3.01×), Health & wellness (1.79×), and Motivation (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Personal trainer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal trainer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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