Rascasse Audience Intelligence

Personal trainer Audience in Spain

A data profile of the people who buy, follow and care about Personal trainer in Spain — modelled from more than twelve digital signal sources. Personal trainer has an estimated audience of 2,666,207 people in Spain.

The average Personal trainer fan in Spain is 38.2 years old, balanced, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Community of Madrid, Andalusia.

Top brand affinities include Muscle & Fitness, Strength training, Weight training, with strongest over-indexing on Muscle & Fitness (3.94× the country average).

Demographically, the Personal trainer audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Personal trainer fan in Spain is balanced, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Muscle & Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal trainer profile in Spain.

Audience size
2.7M
in Spain
Gender
50.3%
49.7% male
Age
38.2
average years
Country rank
#1437
Topic in Spain
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal trainer fans

50.3% are female, 49.7% are male, average age 38.2.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Personal trainer audience in Spain
MetricValue
Female50.3%
Male49.7%
Average age38.2
Estimated audience size2,666,207
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Personal trainer audience in Spain
Age bracketShare%
16-1915%
20-2924%
30-3926%
40-4923%
50+11%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Personal trainer audience comes from Spain.

Worldwide audience distribution share by country for Personal trainer
CountryShare
United States24.0%
Italy7.0%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal trainer audience in Spain is strongest.

Fig. 05

Top regions by affinity

Personal trainer fans by region: top regions in Spain
#RegionReachAffinity×
01Balearic Islands~100K1.36×
02Catalonia~600K1.31×
03Community of Madrid~600K1.30×
04Comunidad Valenciana~400K1.24×
05Canary Islands~200K1.21×
06Navarre~40K1.14×
07Andalusia~500K1.05×
08Region of Murcia~90K0.99×
09La Rioja~20K0.96×
10Galicia~100K0.94×
11Aragon~60K0.92×
12Extremadura~50K0.92×
13Cantabria~30K0.92×
14Castilla-La Mancha~100K0.90×
15Principality of Asturias~60K0.88×
16Basque Autonomous Country~90K0.87×
17Castile and León~100K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal trainer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal trainer audience
#·InterestCategoryAffinity×
01Muscle & FitnessSports3.94×
02Strength trainingSports3.18×
03High-intensity interval trainingSports2.67×
04Crossfit TrainingSports2.66×
05Men's FitnessSports2.63×
06Health clubSports2.51×
07Aerobic exerciseSports2.46×
08Weight trainingSports2.29×
09CrossFitSports2.16×
10Road runningSports2.04×
11Health & wellnessHealth1.91×
12Vegetarian cuisineFood & Beverages1.85×
13GymnasticsSports1.83×
14MotivationBusiness & Career1.68×
15Sportswear (activewear)Fashion & Accessoires1.66×
16Moda FemininaFashion & Accessoires1.64×
17Public healthPolitics & Society1.63×
18Healthy dietHealth1.60×
19Weight loss (Fitness And wellness)Health1.56×
20Well-beingHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal trainer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Personal trainer audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.37×
MindfulnessBALANCE1.25×
Healthy LifestyleBALANCE1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Personal trainer audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Community OrientationOPEN0.72×
TraditionCONSERVATISM0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Personal trainer have in Spain?

Personal trainer has an estimated audience of 2,666,207 people in Spain, concentrated in Catalonia and Community of Madrid.

02

What is the gender split and age of Personal trainer fans?

50.3% of Personal trainer fans are female, 49.7% are male, with an average age of 38.2 years.

03

Which brands do Personal trainer fans like most?

Personal trainer fans show strongest brand affinity for Muscle & Fitness (3.94×), Strength training (3.18×), and Weight training (2.29×) over the country average.

04

Where do Personal trainer fans live in Spain?

Personal trainer fans in Spain are most concentrated in Catalonia (reach ~600K), Community of Madrid (reach ~600K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Personal trainer fans also like?

Beyond Personal trainer itself, the audience over-indexes on Strength training (3.18×), Weight training (2.29×), Men's Fitness (2.63×), and Health & wellness (1.91×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Personal trainer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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