A data profile of the people who buy, follow and care about CrossFit in Spain — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 3,769,511 people in Spain.
The average CrossFit fan in Spain is 43.6 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Healthy diet, Strength training, Healthy habits, with strongest over-indexing on Healthy diet (2.12× the country average).
Demographically, the CrossFit audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical CrossFit fan in Spain is balanced, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Healthy diet.
The key figures that characterise the CrossFit profile in Spain.
53.1% are female, 46.9% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 43.6 |
| Estimated audience size | 3,769,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide CrossFit audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 5.2% |
| United Kingdom | 4.9% |
Where the CrossFit audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~900K | 1.37× | |
| 02 | Catalonia | ~900K | 1.32× | |
| 03 | Comunidad Valenciana | ~500K | 1.23× | |
| 04 | Canary Islands | ~200K | 1.23× | |
| 05 | Balearic Islands | ~100K | 1.23× | |
| 06 | Andalusia | ~800K | 1.07× | |
| 07 | Navarre | ~50K | 1.03× | |
| 08 | Region of Murcia | ~100K | 0.96× | |
| 09 | Basque Autonomous Country | ~100K | 0.92× | |
| 10 | Aragon | ~90K | 0.90× | |
| 11 | Principality of Asturias | ~80K | 0.89× | |
| 12 | La Rioja | ~20K | 0.86× | |
| 13 | Galicia | ~100K | 0.84× | |
| 14 | Castilla-La Mancha | ~100K | 0.83× | |
| 15 | Extremadura | ~70K | 0.80× | |
| 16 | Castile and León | ~100K | 0.79× | |
| 17 | Cantabria | ~40K | 0.79× |
The strongest cross-interests of the CrossFit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ring (jewellery) | Fashion & Accessoires | 2.45× | ||
| 02 | Child care | Kids & Family | 2.27× | ||
| 03 | Strength training | Sports | 2.19× | ||
| 04 | Healthy habits | Health | 2.18× | ||
| 05 | Wedding dress | Fashion & Accessoires | 2.18× | ||
| 06 | Healthy diet | Health | 2.12× | ||
| 07 | American English | Business & Career | 1.93× | ||
| 08 | Foodie | Food & Beverages | 1.90× | ||
| 09 | Deal of the day | Shopping | 1.90× | ||
| 10 | Weight training | Sports | 1.86× | ||
| 11 | Sneakers (footwear) | Fashion & Accessoires | 1.81× | ||
| 12 | Moda Feminina | Fashion & Accessoires | 1.79× | ||
| 13 | Household | Home & Garden | 1.77× | ||
| 14 | Trousers | Fashion & Accessoires | 1.76× | ||
| 15 | Natural product | Food & Beverages | 1.76× | ||
| 16 | Discounting | Shopping | 1.63× | ||
| 17 | Finance | Business & Career | 1.58× | ||
| 18 | Investment | Business & Career | 1.57× | ||
| 19 | Parent | Kids & Family | 1.56× | ||
| 20 | Fruit | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.30× | |
| Sports Activity | POWER | 1.26× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.51× | |
| Community Orientation | OPEN | 0.52× | |
| Social Media Usage | JOY | 0.60× |
CrossFit has an estimated audience of 3,769,511 people in Spain, concentrated in Catalonia and Community of Madrid.
53.1% of CrossFit fans are female, 46.9% are male, with an average age of 43.6 years.
CrossFit fans show strongest brand affinity for Healthy diet (2.12×), Strength training (2.19×), and Healthy habits (2.18×) over the country average.
CrossFit fans in Spain are most concentrated in Catalonia (reach ~900K), Community of Madrid (reach ~900K), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond CrossFit itself, the audience over-indexes on Strength training (2.19×), Healthy habits (2.18×), Trousers (1.76×), and Foodie (1.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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