Sneakers (footwear) Audience in Spain
Sneakers (footwear) has an estimated audience of 5,768,704 people in Spain. 62.4% are female, 37.6% are male, average age 41.7. Top brand affinities: Singer-songwriter, Sports nutrition, Livemusic, Champion (sportswear), Local food.
Top brand affinities include Singer-songwriter, Sports nutrition, Livemusic, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Sneakers (footwear) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sneakers (footwear) fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.7 |
| Estimated audience size | 5,768,704 |
Audience persona
The typical Sneakers (footwear) fan in Spain is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 4.14× | Music & Radio |
| Champion (sportswear) | 3.35× | Fashion & Accessoires |
| Local food | 3.15× | Food & Beverages |
| 2× | Internet & Social Media | |
| Mango | 3.22× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Puma | 4.71× | Fashion & Accessoires |
| Skechers | 3.71× | Fashion & Accessoires |
| Oncology | 5.64× | Health |
| TripAdvisor | 2.53× | Travel & Leisure |
| Lacoste | 3.1× | Fashion & Accessoires |
| Streetwear | 2.28× | Fashion & Accessoires |
| Nike | 2.19× | Fashion & Accessoires |
| Aldi | 1.77× | Shopping |
| Sneaker collecting | 3.54× | Fashion & Accessoires |
| Pepe Jeans | 3.9× | Fashion & Accessoires |
| Wedding dress | 2.69× | Fashion & Accessoires |
| Massimo Dutti | 2.38× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.54 |
| Price Sensitivity | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.12 |
| Indulgence | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
See Sneakers (footwear) audiences in other countries
- Sneakers (footwear) — Germany
- Sneakers (footwear) — United States
- Sneakers (footwear) — United Kingdom
- Sneakers (footwear) — France
- Sneakers (footwear) — Italy
- Sneakers (footwear) — Brazil
- Sneakers (footwear) — Japan
- Sneakers (footwear) — South Korea
- Sneakers (footwear) — India
- Sneakers (footwear) — Canada
- Sneakers (footwear) — Mexico
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.