A data profile of the people who buy, follow and care about Sneakers (footwear) in Spain — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 5,768,704 people in Spain.
Sneakers (footwear) has an estimated audience of 5,768,704 people in Spain. 62.4% are female, 37.6% are male, average age 41.7. Top brand affinities: Mango, Skechers, Massimo Dutti, Sneaker collecting, Leather.
Top brand affinities include Mango, Skechers, Massimo Dutti, with strongest over-indexing on Mango (3.11× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Sneakers (footwear) fan in Spain is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Mango.
The key figures that characterise the Sneakers (footwear) profile in Spain.
62.4% are female, 37.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.7 |
| Estimated audience size | 5,768,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Sneakers (footwear) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skechers | Fashion & Accessoires | 4.24× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 3.76× | ||
| 03 | Ralph Lauren | Fashion & Accessoires | 3.17× | ||
| 04 | Massimo Dutti | Shopping | 3.13× | ||
| 05 | Mango | Shopping | 3.11× | ||
| 06 | Pandora | Fashion & Accessoires | 2.97× | ||
| 07 | Lacoste | Fashion & Accessoires | 2.61× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 2.39× | ||
| 09 | Leather | Fashion & Accessoires | 2.37× | ||
| 10 | New Balance | Fashion & Accessoires | 2.32× | ||
| 11 | Haute couture | Fashion & Accessoires | 2.20× | ||
| 12 | Modern art | Arts & Culture | 2.16× | ||
| 13 | Oysho | Fashion & Accessoires | 2.09× | ||
| 14 | Local food | Food & Beverages | 2.02× | ||
| 15 | Streetwear | Fashion & Accessoires | 2.00× | ||
| 16 | Deal of the day | Shopping | 1.99× | ||
| 17 | Zara | Shopping | 1.96× | ||
| 18 | Toys | Games | 1.74× | ||
| 19 | Black Friday (shopping) | Shopping | 1.74× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.83× | |
| Early Adopter Mentality | POWER | 1.75× | |
| Price Sensitivity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Spirituality | BALANCE | 0.77× | |
| Tradition | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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