A data profile of the people who buy, follow and care about New Balance in Spain — modelled from more than twelve digital signal sources. New Balance has an estimated audience of 3,904,547 people in Spain.
The average New Balance fan in Spain is 37.7 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Fitness and wellness, Footwear, Sneakers (footwear), with strongest over-indexing on Fitness and wellness (1.51× the country average).
Demographically, the New Balance audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical New Balance fan in Spain is balanced, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Fitness and wellness.
The key figures that characterise the New Balance profile in Spain.
53.0% are female, 47.0% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.7 |
| Estimated audience size | 3,904,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide New Balance audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.1% |
| Italy | 5.1% |
Where the New Balance audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~900K | 1.35× | |
| 02 | Galicia | ~200K | 1.34× | |
| 03 | Catalonia | ~900K | 1.24× | |
| 04 | Andalusia | ~900K | 1.11× | |
| 05 | Castilla-La Mancha | ~200K | 1.09× | |
| 06 | Comunidad Valenciana | ~500K | 1.07× | |
| 07 | Principality of Asturias | ~90K | 1.01× | |
| 08 | Extremadura | ~90K | 1.01× | |
| 09 | Castile and León | ~200K | 0.97× | |
| 10 | Balearic Islands | ~100K | 0.97× | |
| 11 | Basque Autonomous Country | ~100K | 0.94× | |
| 12 | Canary Islands | ~200K | 0.91× | |
| 13 | Region of Murcia | ~100K | 0.91× | |
| 14 | Cantabria | ~40K | 0.88× | |
| 15 | Aragon | ~80K | 0.79× | |
| 16 | La Rioja | ~20K | 0.78× | |
| 17 | Navarre | ~30K | 0.67× |
The strongest cross-interests of the New Balance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ASICS | Fashion & Accessoires | 3.43× | ||
| 02 | JD Sports | Shopping | 3.21× | ||
| 03 | Reebok | Fashion & Accessoires | 2.89× | ||
| 04 | Converse | Fashion & Accessoires | 2.82× | ||
| 05 | Sneakers (footwear) | Fashion & Accessoires | 2.32× | ||
| 06 | Lacoste | Fashion & Accessoires | 2.32× | ||
| 07 | women'secret | Fashion & Accessoires | 2.10× | ||
| 08 | Cortefiel | Fashion & Accessoires | 2.07× | ||
| 09 | Sports equipment | Sports | 2.06× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 2.05× | ||
| 11 | Nike | Fashion & Accessoires | 1.96× | ||
| 12 | Adidas | Fashion & Accessoires | 1.87× | ||
| 13 | Real Oviedo | Sports | 1.79× | ||
| 14 | H&M | Shopping | 1.68× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 16 | Team sport | Sports | 1.55× | ||
| 17 | Stradivarius | Shopping | 1.54× | ||
| 18 | Footwear | Fashion & Accessoires | 1.53× | ||
| 19 | Fitness and wellness | Sports | 1.51× | ||
| 20 | Handbags | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.26× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.81× |
New Balance's target market in Spain covers an estimated 3,904,547 people, concentrated in Community of Madrid and Catalonia.
53.0% of the New Balance audience are female, 47.0% are male, with an average age of 37.7 years.
New Balance fans show strongest brand affinity for Fitness and wellness (1.51×), Footwear (1.53×), and Sneakers (footwear) (2.32×) over the country average.
New Balance fans in Spain are most concentrated in Community of Madrid (reach ~900K), Catalonia (reach ~900K), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond New Balance itself, the audience over-indexes on Footwear (1.53×), Sneakers (footwear) (2.32×), Sportswear (activewear) (2.05×), and ASICS (3.43×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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