Leather Audience in Spain
Leather has an estimated audience of 5,352,337 people in Spain. 71.3% are female, 28.7% are male, average age 45.0. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Hermès, Lacoste, Balenciaga, LOEWE, Versace.
The average Leather fan in Spain is 45.0 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Hermès, Lacoste, Balenciaga, with strongest over-indexing on Hermès (4.56× the country average). Demographically, the Leather audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Leather fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 45.0 |
| Estimated audience size | 5,352,337 |
Audience persona
The typical Leather fan in Spain is more female, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Hermès.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,434,856 | 1.48× |
| Andalusia | 1,189,694 | 1.13× |
| Community of Madrid | 1,086,087 | 1.2× |
| Comunidad Valenciana | 700,813 | 1.17× |
| Galicia | 247,857 | 0.99× |
| Canary Islands | 236,436 | 0.89× |
| Castile and León | 220,457 | 0.94× |
| Basque Autonomous Country | 212,433 | 1.06× |
| Castilla-La Mancha | 208,726 | 0.96× |
| Region of Murcia | 180,881 | 0.99× |
| Balearic Islands | 179,077 | 1.19× |
| Aragon | 141,574 | 1× |
| Principality of Asturias | 113,419 | 0.9× |
| Extremadura | 72,773 | 0.63× |
| Navarre | 56,747 | 0.85× |
| Cantabria | 52,798 | 0.78× |
| La Rioja | 29,116 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 4.56× | Fashion & Accessoires |
| Lacoste | 4.29× | Fashion & Accessoires |
| Balenciaga | 4.74× | Fashion & Accessoires |
| LOEWE | 5.5× | Fashion & Accessoires |
| Versace | 4.4× | Fashion & Accessoires |
| Burberry | 4.68× | Fashion & Accessoires |
| Givenchy | 4.71× | Fashion & Accessoires |
| Prada | 3.59× | Fashion & Accessoires |
| Undergarment | 2.15× | Fashion & Accessoires |
| Valentino | 5.72× | Fashion & Accessoires |
| Fendi | 4.76× | Fashion & Accessoires |
| Louis Vuitton | 2.83× | Fashion & Accessoires |
| Marc Jacobs | 5.62× | Fashion & Accessoires |
| Stradivarius | 2.1× | Shopping |
| Tiffany & Co. | 4.49× | Fashion & Accessoires |
| Bottega Veneta | 5.58× | Fashion & Accessoires |
| Rolex | 3.48× | Fashion & Accessoires |
| Kenzo | 5.1× | Fashion & Accessoires |
| Patek Philippe | 4.95× | Fashion & Accessoires |
| Birkenstock | 4.24× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.46 |
| Quality Awareness | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.29 |
| Creativity | OPEN | 1.24 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 5.3% |
| Italy | 5.0% |
See Leather audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Leather have in Spain?
Leather has an estimated audience of 5,352,337 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Leather fans?
71.3% of Leather fans are female, 28.7% are male, with an average age of 45.0 years.
Which brands do Leather fans like most?
Leather fans show strongest brand affinity for Hermès (4.56×), Lacoste (4.29×), and Balenciaga (4.74×) over the country average.
Where do Leather fans live in Spain?
Leather fans in Spain are most concentrated in Catalonia (reach 1,434,856), Andalusia (reach 1,189,694), and Community of Madrid (reach 1,086,087). These three regions account for the largest share of the active audience.
What other brands do Leather fans also like?
Beyond Leather itself, the audience over-indexes on Lacoste (4.29×), Balenciaga (4.74×), LOEWE (5.5×), and Versace (4.4×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Leather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.