A data profile of the people who buy, follow and care about Burberry in Spain — modelled from more than twelve digital signal sources. Burberry has an estimated audience of 2,033,858 people in Spain.
The average Burberry fan in Spain is 44.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Balenciaga, Hermès, Givenchy, with strongest over-indexing on Balenciaga (8.81× the country average).
Demographically, the Burberry audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Burberry fan in Spain is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Balenciaga.
The key figures that characterise the Burberry profile in Spain.
68.4% are female, 31.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 44.9 |
| Estimated audience size | 2,033,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Burberry audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 11.3% |
| China | 9.1% |
Where the Burberry audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~800K | 2.05× | |
| 02 | Community of Madrid | ~500K | 1.49× | |
| 03 | Comunidad Valenciana | ~200K | 1.08× | |
| 04 | Balearic Islands | ~60K | 1.07× | |
| 05 | Galicia | ~100K | 1.05× | |
| 06 | Basque Autonomous Country | ~80K | 1.01× | |
| 07 | Andalusia | ~400K | 1.00× | |
| 08 | Castile and León | ~80K | 0.91× | |
| 09 | Aragon | ~50K | 0.90× | |
| 10 | Region of Murcia | ~60K | 0.88× | |
| 11 | Canary Islands | ~90K | 0.87× | |
| 12 | Castilla-La Mancha | ~70K | 0.86× | |
| 13 | Navarre | ~20K | 0.85× | |
| 14 | Principality of Asturias | ~40K | 0.83× | |
| 15 | Cantabria | ~20K | 0.82× | |
| 16 | La Rioja | ~10K | 0.81× | |
| 17 | Extremadura | ~30K | 0.79× |
The strongest cross-interests of the Burberry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Balenciaga | Fashion & Accessoires | 8.81× | ||
| 02 | Tom Ford | Fashion & Accessoires | 7.63× | ||
| 03 | Givenchy | Fashion & Accessoires | 7.31× | ||
| 04 | Fendi | Fashion & Accessoires | 6.58× | ||
| 05 | Hermès | Fashion & Accessoires | 6.32× | ||
| 06 | Prada | Fashion & Accessoires | 5.39× | ||
| 07 | Yves Saint Laurent | Fashion & Accessoires | 5.31× | ||
| 08 | Versace | Fashion & Accessoires | 5.29× | ||
| 09 | Gown | Fashion & Accessoires | 4.27× | ||
| 10 | Adolfo Domínguez | Fashion & Accessoires | 4.08× | ||
| 11 | Fashion show | Fashion & Accessoires | 3.93× | ||
| 12 | Louis Vuitton | Fashion & Accessoires | 3.56× | ||
| 13 | Cortefiel | Fashion & Accessoires | 3.45× | ||
| 14 | Real Oviedo | Sports | 3.21× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 3.13× | ||
| 16 | Sephora | Shopping | 3.07× | ||
| 17 | Skin care | Beauty & Wellness | 2.73× | ||
| 18 | Stradivarius | Shopping | 2.57× | ||
| 19 | Online shopping | Shopping | 1.63× | ||
| 20 | Fitness and wellness | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.10× | |
| Early Adopter Mentality | POWER | 1.81× | |
| Creativity | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Career Orientation | POWER | 0.79× |
Burberry's target market in Spain covers an estimated 2,033,858 people, concentrated in Catalonia and Community of Madrid.
68.4% of the Burberry audience are female, 31.6% are male, with an average age of 44.9 years.
Burberry fans show strongest brand affinity for Balenciaga (8.81×), Hermès (6.32×), and Givenchy (7.31×) over the country average.
Burberry fans in Spain are most concentrated in Catalonia (reach ~800K), Community of Madrid (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Burberry itself, the audience over-indexes on Hermès (6.32×), Givenchy (7.31×), Prada (5.39×), and Fendi (6.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Burberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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