A data profile of the people who buy, follow and care about Versace in Spain — modelled from more than twelve digital signal sources. Versace has an estimated audience of 2,365,744 people in Spain.
The average Versace fan in Spain is 43.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Céline, Burberry, Balenciaga, with strongest over-indexing on Céline (14.74× the country average).
Demographically, the Versace audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Versace fan in Spain is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Céline.
The key figures that characterise the Versace profile in Spain.
73.0% are female, 27.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 43.1 |
| Estimated audience size | 2,365,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Versace audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.2% |
| Italy | 9.3% |
| United Kingdom | 5.1% |
Where the Versace audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~600K | 1.38× | |
| 02 | Catalonia | ~600K | 1.36× | |
| 03 | Andalusia | ~600K | 1.31× | |
| 04 | Comunidad Valenciana | ~300K | 1.12× | |
| 05 | Region of Murcia | ~90K | 1.11× | |
| 06 | Balearic Islands | ~70K | 1.08× | |
| 07 | Canary Islands | ~100K | 1.07× | |
| 08 | Castilla-La Mancha | ~100K | 1.01× | |
| 09 | Galicia | ~100K | 0.97× | |
| 10 | Basque Autonomous Country | ~80K | 0.93× | |
| 11 | Aragon | ~60K | 0.92× | |
| 12 | Castile and León | ~90K | 0.88× | |
| 13 | La Rioja | ~10K | 0.85× | |
| 14 | Principality of Asturias | ~50K | 0.84× | |
| 15 | Extremadura | ~40K | 0.84× | |
| 16 | Navarre | ~20K | 0.82× | |
| 17 | Cantabria | ~20K | 0.76× |
The strongest cross-interests of the Versace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Céline | Fashion & Accessoires | 14.74× | ||
| 02 | LOEWE | Fashion & Accessoires | 7.30× | ||
| 03 | Fendi | Fashion & Accessoires | 6.68× | ||
| 04 | Burberry | Fashion & Accessoires | 6.24× | ||
| 05 | Givenchy | Fashion & Accessoires | 5.91× | ||
| 06 | Ready-to-wear | Fashion & Accessoires | 5.81× | ||
| 07 | Balenciaga | Fashion & Accessoires | 5.71× | ||
| 08 | Yves Saint Laurent | Fashion & Accessoires | 4.93× | ||
| 09 | Prada | Fashion & Accessoires | 4.90× | ||
| 10 | Hermès | Fashion & Accessoires | 4.77× | ||
| 11 | Fashion show | Fashion & Accessoires | 4.24× | ||
| 12 | Chanel | Fashion & Accessoires | 3.71× | ||
| 13 | Gucci | Fashion & Accessoires | 3.66× | ||
| 14 | Louis Vuitton | Fashion & Accessoires | 3.50× | ||
| 15 | Haute couture | Fashion & Accessoires | 3.20× | ||
| 16 | Sephora | Shopping | 3.15× | ||
| 17 | Natural skin care | Beauty & Wellness | 3.06× | ||
| 18 | Real Oviedo | Sports | 2.88× | ||
| 19 | Skin care | Beauty & Wellness | 2.46× | ||
| 20 | Online shopping | Shopping | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.96× | |
| Early Adopter Mentality | POWER | 1.86× | |
| Creativity | OPEN | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Career Orientation | POWER | 0.86× |
Versace's target market in Spain covers an estimated 2,365,744 people, concentrated in Andalusia and Catalonia.
73.0% of the Versace audience are female, 27.0% are male, with an average age of 43.1 years.
Versace fans show strongest brand affinity for Céline (14.74×), Burberry (6.24×), and Balenciaga (5.71×) over the country average.
Versace fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Versace itself, the audience over-indexes on Burberry (6.24×), Balenciaga (5.71×), Fendi (6.68×), and Prada (4.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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