Michael Kors Audience in United States

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Michael Kors has an estimated audience of 13,882,075 people in United States. 77.9% are female, 22.1% are male, average age 38.0. Top regions: Texas, California, Florida. Top brand affinities: Coach, Aritzia, Women's clothing, Food and drink, Nordstrom rack.

The average Michael Kors fan in United States is 38.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Coach, Aritzia, Women's clothing, with strongest over-indexing on Coach (5.67× the country average). Demographically, the Michael Kors audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Michael Kors fans

Demographic split for Michael Kors audience in United States
MetricValue
Female77.9%
Male22.1%
Average age38.0
Estimated audience size13,882,075

Audience persona

The typical Michael Kors fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Coach.

Top regions in United States

Top regions ranked by reach for Michael Kors in United States
RegionReachAffinity
Texas1,991,6491.67×
California1,936,1771.27×
Florida1,264,2421.35×
New York1,148,5471.48×
Georgia645,6181.51×
New Jersey595,1051.69×
North Carolina532,5291.27×
Illinois521,4871.13×
Pennsylvania474,1021.01×
Ohio460,6261.08×
Virginia395,8451.17×
Michigan332,3400.92×
Arizona332,2801.17×
Tennessee304,5951.09×
Maryland299,0221.25×
Indiana264,1991.04×
South Carolina262,7121.26×
Louisiana262,5661.47×
Massachusetts249,2740.91×
Alabama248,4271.28×
Washington239,7510.86×
Mississippi225,1691.97×
Missouri196,3520.88×
Kentucky195,6021.12×
Nevada176,5101.31×
Colorado175,4130.8×
Connecticut160,7571.15×
Oklahoma154,0641×
Wisconsin151,9520.73×
Minnesota145,8780.73×
Arkansas120,1501.05×
Oregon102,9590.65×
New Mexico96,2871.38×
Kansas88,8650.81×
Iowa83,3230.73×
Utah67,6080.54×
West Virginia67,4061.04×
Hawaii57,3670.96×
Nebraska52,2300.75×
Delaware50,7781.33×
Rhode Island36,9740.84×
New Hampshire34,2540.63×
Alaska28,1510.95×
Washington, District of Columbia28,1090.67×
Idaho26,5990.38×
Maine21,3680.43×
North Dakota18,7190.66×
South Dakota16,6240.52×
Montana12,5290.33×
Vermont9,5270.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Kors audience
BrandAffinityCategory
Coach5.67×Fashion & Accessoires
Aritzia6×Fashion & Accessoires
Women's clothing2.62×Fashion & Accessoires
Food and drink1.66×Food & Beverages
Nordstrom rack3.41×Fashion & Accessoires
Mobile phones2.13×Technology & Electronics
Beauty1.75×Beauty & Wellness
Mobile app2.09×Technology & Electronics
Shoes1.97×Fashion & Accessoires
Beverages1.74×Food & Beverages
Movies1.51×Movies & TV
Burlington3.33×Fashion & Accessoires
Child1.82×Kids & Family
T.J.Maxx3.01×Shopping
Woman1.86×Kids & Family
United States1.56×Travel & Leisure
Macy's2×Shopping
Luxury goods1.81×Fashion & Accessoires
Cosmetics1.66×Beauty & Wellness
Marshalls2.36×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Kors audience
TraitClusterScore
IndulgenceJOY1.64
Luxury OrientationPREMIUM1.63
SustainabilityBALANCE1.56
Design AffinityPREMIUM1.52
Sports ActivityPOWER1.34
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Michael Kors
CountryShare
United States23.9%
Japan13.2%
Italy7.4%

See Michael Kors audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Michael Kors have in United States?

Michael Kors has an estimated audience of 13,882,075 people in United States, concentrated in Texas and California.

What is the gender split and age of Michael Kors fans?

77.9% of Michael Kors fans are female, 22.1% are male, with an average age of 38.0 years.

Which brands do Michael Kors fans like most?

Michael Kors fans show strongest brand affinity for Coach (5.67×), Aritzia (6×), and Women's clothing (2.62×) over the country average.

Where do Michael Kors fans live in United States?

Michael Kors fans in United States are most concentrated in Texas (reach 1,991,649), California (reach 1,936,177), and Florida (reach 1,264,242). These three regions account for the largest share of the active audience.

What other brands do Michael Kors fans also like?

Beyond Michael Kors itself, the audience over-indexes on Aritzia (6×), Women's clothing (2.62×), Food and drink (1.66×), and Nordstrom rack (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Kors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.