Rascasse Audience Intelligence

Michael Kors Target Market in United States

A data profile of the people who buy, follow and care about Michael Kors in United States — modelled from more than twelve digital signal sources. Michael Kors has an estimated audience of 13,846,232 people in United States.

#1among Premium fashion in United States#246among Brand in United States#126in Fashion & Accessoires

The average Michael Kors fan in United States is 38.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Coach, Aritzia, Women's clothing, with strongest over-indexing on Coach (5.67× the country average).

Demographically, the Michael Kors audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Kors fan in United States is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Coach.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Kors profile in United States.

Audience size
13.8M
in United States
Gender
77.9%♀
22.1% male
Age
38.0
average years
Country rank
#2559
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Michael Kors

77.9% are female, 22.1% are male, average age 38.0.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Michael Kors audience in United States
MetricValue
Female77.9%
Male22.1%
Average age38.0
Estimated audience size13,846,232
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Michael Kors audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Michael Kors audience comes from United States.

Worldwide audience distribution share by country for Michael Kors
CountryShare
United States23.8%
Japan13.1%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Kors audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Kors customers by region in United States
#RegionReachAffinity×
01Mississippi~200K2.05×
02New Jersey~600K1.66×
03Texas~2M1.59×
04Louisiana~300K1.45×
05Delaware~60K1.44×
06Georgia~600K1.43×
07New York~1M1.41×
08New Mexico~100K1.40×
09Nevada~200K1.30×
10Florida~1M1.29×
11Alabama~200K1.28×
12Maryland~300K1.27×
13South Carolina~300K1.26×
14North Carolina~500K1.25×
15California~2M1.19×
16Virginia~400K1.15×
17Connecticut~200K1.14×
18Kentucky~200K1.13×
19Arizona~300K1.12×
20West Virginia~70K1.11×
21Ohio~500K1.07×
22Tennessee~300K1.07×
23Alaska~30K1.07×
24Arkansas~100K1.06×
25Illinois~500K1.05×
26Indiana~300K1.02×
27Hawaii~60K1.02×
28Pennsylvania~500K1.01×
29Oklahoma~200K1.00×
30Michigan~300K0.90×
31Missouri~200K0.89×
32Massachusetts~200K0.88×
33Rhode Island~40K0.87×
34Washington~200K0.86×
35Kansas~90K0.82×
36Nebraska~50K0.79×
37Colorado~200K0.76×
38Minnesota~100K0.74×
39Iowa~80K0.74×
40Wisconsin~200K0.73×
41North Dakota~20K0.72×
42Washington, District of Columbia~30K0.67×
43New Hampshire~40K0.66×
44Oregon~100K0.63×
45South Dakota~20K0.57×
46Utah~70K0.54×
47Maine~20K0.46×
48Vermont~10K0.44×
49Idaho~30K0.40×
50Montana~10K0.37×
Fig. 06

Affinity by region

Affinity by region — Michael Kors, United States
0.37×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Kors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Kors audience
#·InterestCategoryAffinity×
01AritziaFashion & Accessoires6.00×
02CoachFashion & Accessoires5.67×
03Nordstrom rackFashion & Accessoires3.41×
04BurlingtonFashion & Accessoires3.33×
05T.J.MaxxShopping3.01×
06Women's clothingFashion & Accessoires2.62×
07MarshallsFashion & Accessoires2.36×
08Mobile phonesTechnology & Electronics2.13×
09Mobile appTechnology & Electronics2.09×
10Macy'sShopping2.00×
11ShoesFashion & Accessoires1.97×
12WomanKids & Family1.86×
13ChildKids & Family1.82×
14Luxury goodsFashion & Accessoires1.81×
15BeautyBeauty & Wellness1.75×
16BeveragesFood & Beverages1.74×
17Food and drinkFood & Beverages1.66×
18CosmeticsBeauty & Wellness1.66×
19United StatesTravel & Leisure1.56×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Kors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Kors audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.79×
Design AffinityPREMIUM1.76×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Kors audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Need for SecurityCONSERVATISM0.81×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Michael Kors's target market in United States?

Michael Kors's target market in United States covers an estimated 13,846,232 people, concentrated in Texas and California.

02

What is the gender split and age of Michael Kors customers?

77.9% of the Michael Kors audience are female, 22.1% are male, with an average age of 38.0 years.

03

Which brands do Michael Kors fans like most?

Michael Kors fans show strongest brand affinity for Coach (5.67×), Aritzia (6×), and Women's clothing (2.62×) over the country average.

04

Where do Michael Kors fans live in United States?

Michael Kors fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Michael Kors fans also like?

Beyond Michael Kors itself, the audience over-indexes on Aritzia (6×), Women's clothing (2.62×), Food and drink (1.66×), and Nordstrom rack (3.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Michael Kors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Kors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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