Rascasse Audience Intelligence

Ralph Lauren Target Market in United States

A data profile of the people who buy, follow and care about Ralph Lauren in United States — modelled from more than twelve digital signal sources. Ralph Lauren has an estimated audience of 13,621,818 people in United States.

#2among Premium fashion in United States#254among Brand in United States#129in Fashion & Accessoires

The average Ralph Lauren fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Macy's, Coach, Lacoste, with strongest over-indexing on Macy's (3.18× the country average).

Demographically, the Ralph Lauren audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ralph Lauren fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ralph Lauren profile in United States.

Audience size
13.6M
in United States
Gender
57.0%♀
43.0% male
Age
37.1
average years
Country rank
#2601
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ralph Lauren

57.0% are female, 43.0% are male, average age 37.1.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Ralph Lauren audience in United States
MetricValue
Female57.0%
Male43.0%
Average age37.1
Estimated audience size13,621,818
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Ralph Lauren audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Ralph Lauren audience comes from United States.

Worldwide audience distribution share by country for Ralph Lauren
CountryShare
United States18.2%
Japan9.6%
China8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ralph Lauren audience in United States is strongest.

Fig. 05

Top regions by affinity

Ralph Lauren customers by region in United States
#RegionReachAffinity×
01New York~2M2.61×
02Washington, District of Columbia~90K2.17×
03New Jersey~700K1.99×
04Massachusetts~400K1.66×
05Illinois~700K1.60×
06Connecticut~200K1.58×
07California~2.5M1.53×
08Florida~1M1.31×
09Georgia~500K1.31×
10Virginia~400K1.29×
11Texas~1.5M1.28×
12Maryland~300K1.23×
13Delaware~40K1.08×
14North Carolina~400K1.06×
15Mississippi~100K1.06×
16Pennsylvania~500K1.05×
17Louisiana~200K1.05×
18South Carolina~200K1.04×
19Alabama~200K1.04×
20Rhode Island~40K1.02×
21Washington~300K0.99×
22Arizona~300K0.98×
23Nevada~100K0.98×
24Michigan~300K0.94×
25Tennessee~200K0.91×
26Arkansas~100K0.88×
27Hawaii~50K0.87×
28Colorado~200K0.86×
29New Hampshire~40K0.84×
30Vermont~20K0.80×
31Ohio~300K0.79×
32Indiana~200K0.79×
33Oklahoma~100K0.78×
34Missouri~200K0.76×
35Oregon~100K0.76×
36Kansas~80K0.73×
37Wisconsin~100K0.72×
38Maine~30K0.72×
39Kentucky~100K0.71×
40Utah~90K0.71×
41Minnesota~100K0.69×
42New Mexico~50K0.68×
43Nebraska~50K0.67×
44Alaska~20K0.65×
45Iowa~70K0.60×
46West Virginia~40K0.60×
47North Dakota~20K0.56×
48Idaho~40K0.55×
49South Dakota~20K0.54×
50Montana~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Ralph Lauren, United States
0.53×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ralph Lauren audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ralph Lauren audience
#·InterestCategoryAffinity×
01Comme des GarçonsFashion & Accessoires10.24×
02Hugo BossFashion & Accessoires9.89×
03Acne StudiosFashion & Accessoires9.47×
04ChloéFashion & Accessoires9.31×
05Miu MiuFashion & Accessoires9.26×
06Stella McCartneyFashion & Accessoires8.91×
07LacosteFashion & Accessoires8.90×
08Jimmy ChooFashion & Accessoires8.24×
09ValentinoFashion & Accessoires7.48×
10Christian LouboutinFashion & Accessoires7.20×
11Marc JacobsFashion & Accessoires6.93×
12Bottega VenetaFashion & Accessoires6.79×
13CoachFashion & Accessoires4.84×
14BalenciagaFashion & Accessoires4.70×
15PradaFashion & Accessoires4.45×
16Tory BurchFashion & Accessoires4.32×
17Expensive TasteBusiness & Career3.88×
18Macy'sShopping3.18×
19Louis VuittonFashion & Accessoires3.01×
20Travel AdventuresTravel & Leisure2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ralph Lauren audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ralph Lauren audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.12×
Quality AwarenessPREMIUM1.67×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ralph Lauren audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.38×
TraditionCONSERVATISM0.52×
MindfulnessBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ralph Lauren's target market in United States?

Ralph Lauren's target market in United States covers an estimated 13,621,818 people, concentrated in California and New York.

02

What is the gender split and age of Ralph Lauren customers?

57.0% of the Ralph Lauren audience are female, 43.0% are male, with an average age of 37.1 years.

03

Which brands do Ralph Lauren fans like most?

Ralph Lauren fans show strongest brand affinity for Macy's (3.18×), Coach (4.84×), and Lacoste (8.9×) over the country average.

04

Where do Ralph Lauren fans live in United States?

Ralph Lauren fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Ralph Lauren fans also like?

Beyond Ralph Lauren itself, the audience over-indexes on Coach (4.84×), Lacoste (8.9×), Marc Jacobs (6.93×), and Comme des Garçons (10.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See Ralph Lauren audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ralph Lauren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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