Ralph Lauren Audience in United States

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Ralph Lauren has an estimated audience of 13,440,904 people in United States. 57.0% are female, 43.0% are male, average age 37.1. Top regions: California, New York, Texas. Top brand affinities: Macy's, Marc Jacobs, Lacoste, Coach, Comme des Garçons.

The average Ralph Lauren fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Macy's, Marc Jacobs, Lacoste, with strongest over-indexing on Macy's (3.18× the country average). Demographically, the Ralph Lauren audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Ralph Lauren fans

Demographic split for Ralph Lauren audience in United States
MetricValue
Female57.0%
Male43.0%
Average age37.1
Estimated audience size13,440,904

Audience persona

The typical Ralph Lauren fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Ralph Lauren in United States
RegionReachAffinity
California2,360,0411.6×
New York2,021,2562.69×
Texas1,522,4101.32×
Florida1,203,5261.32×
New Jersey720,9352.11×
Illinois699,5921.56×
Georgia570,9591.38×
Pennsylvania486,5991.08×
North Carolina458,8791.13×
Massachusetts429,1301.62×
Virginia428,9221.31×
Michigan339,6530.97×
Ohio333,4100.81×
Maryland293,1991.27×
Washington283,1921.05×
Arizona273,9821×
Tennessee252,4030.94×
South Carolina223,7301.11×
Connecticut214,8741.59×
Alabama202,5201.08×
Indiana196,1720.8×
Colorado189,9260.9×
Louisiana186,8621.08×
Missouri167,4500.77×
Wisconsin144,7690.72×
Minnesota131,7280.68×
Nevada124,9520.96×
Mississippi120,1241.08×
Kentucky118,1070.7×
Oregon115,3450.75×
Oklahoma114,8550.77×
Arkansas98,8110.89×
Utah83,8980.7×
Washington, District of Columbia81,9702.03×
Kansas72,3730.68×
Iowa64,2600.58×
Hawaii47,3660.82×
New Mexico44,9210.67×
New Hampshire43,5210.82×
Nebraska42,3350.63×
Rhode Island41,7470.98×
Delaware39,6281.07×
West Virginia34,6300.55×
Idaho34,5630.51×
Maine34,4900.72×
Montana17,5880.47×
Vermont17,2450.73×
Alaska16,8950.59×
South Dakota15,0330.48×
North Dakota12,9410.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ralph Lauren audience
BrandAffinityCategory
Macy's3.18×Shopping
Marc Jacobs6.93×Fashion & Accessoires
Lacoste8.9×Fashion & Accessoires
Coach4.84×Fashion & Accessoires
Comme des Garçons10.24×Fashion & Accessoires
Miu Miu9.26×Fashion & Accessoires
Stella McCartney8.91×Fashion & Accessoires
Jimmy Choo8.24×Fashion & Accessoires
Tory Burch4.32×Fashion & Accessoires
Hugo Boss9.89×Fashion & Accessoires
Balenciaga4.7×Fashion & Accessoires
Chloé9.31×Fashion & Accessoires
Louis Vuitton3.01×Fashion & Accessoires
Bottega Veneta6.79×Fashion & Accessoires
Valentino7.48×Fashion & Accessoires
Prada4.45×Fashion & Accessoires
Travel Adventures2.87×Travel & Leisure
Christian Louboutin7.2×Fashion & Accessoires
Expensive Taste3.88×Business & Career
Nordstrom rack2.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ralph Lauren audience
TraitClusterScore
Luxury OrientationPREMIUM1.89
IndulgenceJOY1.79
SustainabilityBALANCE1.72
Design AffinityPREMIUM1.63
LGBTQ+ IdentityOPEN1.56
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Ralph Lauren
CountryShare
United States18.1%
Japan9.6%
China8.2%

See Ralph Lauren audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Ralph Lauren have in United States?

Ralph Lauren has an estimated audience of 13,440,904 people in United States, concentrated in California and New York.

What is the gender split and age of Ralph Lauren fans?

57.0% of Ralph Lauren fans are female, 43.0% are male, with an average age of 37.1 years.

Which brands do Ralph Lauren fans like most?

Ralph Lauren fans show strongest brand affinity for Macy's (3.18×), Marc Jacobs (6.93×), and Lacoste (8.9×) over the country average.

Where do Ralph Lauren fans live in United States?

Ralph Lauren fans in United States are most concentrated in California (reach 2,360,041), New York (reach 2,021,256), and Texas (reach 1,522,410). These three regions account for the largest share of the active audience.

What other brands do Ralph Lauren fans also like?

Beyond Ralph Lauren itself, the audience over-indexes on Marc Jacobs (6.93×), Lacoste (8.9×), Coach (4.84×), and Comme des Garçons (10.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ralph Lauren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.