Rascasse Audience Intelligence

Chloé Target Market in United States

A data profile of the people who buy, follow and care about Chloé in United States — modelled from more than twelve digital signal sources. Chloé has an estimated audience of 3,339,457 people in United States.

#27among Luxury fashion in United States#982among Brand in United States#452in Fashion & Accessoires

The average Chloé fan in United States is 35.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Maison Margiela, Macy's, Stella McCartney, with strongest over-indexing on Maison Margiela (10.78× the country average).

Demographically, the Chloé audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chloé fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Maison Margiela.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chloé profile in United States.

Audience size
3.3M
in United States
Gender
74.9%♀
25.1% male
Age
35.0
average years
Country rank
#9398
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chloé

74.9% are female, 25.1% are male, average age 35.0.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Chloé audience in United States
MetricValue
Female74.9%
Male25.1%
Average age35.0
Estimated audience size3,339,457
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Chloé audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Chloé audience comes from United States.

Worldwide audience distribution share by country for Chloé
CountryShare
United States17.1%
France10.5%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chloé audience in United States is strongest.

Fig. 05

Top regions by affinity

Chloé customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K6.40×
02Minnesota~200K3.41×
03New York~600K3.26×
04New Jersey~100K1.37×
05Maryland~70K1.28×
06California~500K1.25×
07Virginia~100K1.25×
08Louisiana~50K1.25×
09Florida~300K1.14×
10Nevada~30K1.09×
11Hawaii~10K1.05×
12Connecticut~30K1.02×
13Texas~300K0.99×
14Massachusetts~60K0.99×
15Georgia~100K0.98×
16Illinois~100K0.90×
17Arkansas~20K0.90×
18Washington~60K0.89×
19Rhode Island~9K0.89×
20Arizona~60K0.88×
21Oklahoma~30K0.87×
22Alabama~40K0.86×
23Pennsylvania~90K0.84×
24North Carolina~80K0.84×
25Mississippi~20K0.84×
26West Virginia~10K0.81×
27Michigan~70K0.80×
28Tennessee~50K0.80×
29Oregon~30K0.79×
30Delaware~7K0.79×
31South Carolina~40K0.78×
32Alaska~5K0.76×
33Ohio~80K0.75×
34Missouri~40K0.74×
35Kentucky~30K0.74×
36New Hampshire~9K0.73×
37Vermont~4K0.73×
38New Mexico~10K0.72×
39Indiana~40K0.71×
40Utah~20K0.71×
41Colorado~40K0.70×
42Kansas~20K0.70×
43Maine~8K0.70×
44Nebraska~10K0.67×
45Idaho~10K0.66×
46Iowa~20K0.65×
47Montana~6K0.65×
48North Dakota~4K0.65×
49South Dakota~5K0.64×
50Wisconsin~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Chloé, United States
0.63×1.00×6.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chloé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chloé audience
#·InterestCategoryAffinity×
01Maison MargielaFashion & Accessoires10.78×
02Miu MiuFashion & Accessoires9.43×
03Stella McCartneyFashion & Accessoires9.31×
04Christian LouboutinFashion & Accessoires8.17×
05Venom (band)Music & Radio8.07×
06BalmainFashion & Accessoires7.81×
07Bottega VenetaFashion & Accessoires6.96×
08GivenchyFashion & Accessoires5.14×
09BirkenstockFashion & Accessoires4.09×
10QueensTravel & Leisure3.65×
11GucciFashion & Accessoires3.60×
12AnthropologieShopping3.18×
13DesignerHome & Garden3.08×
14ManhattanTravel & Leisure2.70×
15Fashion NovaShopping2.68×
16Macy'sShopping2.51×
17Family (biology)Kids & Family2.43×
18MarshallsFashion & Accessoires2.41×
19Nordstrom rackFashion & Accessoires2.40×
20GodPolitics & Society1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chloé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chloé audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.91×
Luxury OrientationPREMIUM1.84×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chloé audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Pet OwnershipJOY0.98×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chloé's target market in United States?

Chloé's target market in United States covers an estimated 3,339,457 people, concentrated in New York and California.

02

What is the gender split and age of Chloé customers?

74.9% of the Chloé audience are female, 25.1% are male, with an average age of 35.0 years.

03

Which brands do Chloé fans like most?

Chloé fans show strongest brand affinity for Maison Margiela (10.78×), Macy's (2.51×), and Stella McCartney (9.31×) over the country average.

04

Where do Chloé fans live in United States?

Chloé fans in United States are most concentrated in New York (reach ~600K), California (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chloé fans also like?

Beyond Chloé itself, the audience over-indexes on Macy's (2.51×), Stella McCartney (9.31×), Queens (3.65×), and Miu Miu (9.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Chloé audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chloé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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