Chloé Audience in United States

Chloé logo

Chloé has an estimated audience of 3,304,456 people in United States. 74.9% are female, 25.1% are male, average age 35.0. Top regions: New York, California, Texas. Top brand affinities: Maison Margiela, Shoes (American band), Macy's, Stella McCartney, Queens.

The average Chloé fan in United States is 35.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Maison Margiela, Shoes (American band), Macy's, with strongest over-indexing on Maison Margiela (10.78× the country average). Demographically, the Chloé audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Chloé fans

Demographic split for Chloé audience in United States
MetricValue
Female74.9%
Male25.1%
Average age35.0
Estimated audience size3,304,456

Audience persona

The typical Chloé fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Maison Margiela.

Top regions in United States

Top regions ranked by reach for Chloé in United States
RegionReachAffinity
New York555,9533.01×
California499,2061.37×
Texas315,2101.11×
Florida279,9961.25×
New Jersey122,1541.45×
Georgia109,9111.08×
Illinois108,8270.99×
Virginia105,2131.31×
Pennsylvania100,5800.9×
North Carolina90,1910.91×
Ohio82,3880.81×
Maryland76,2491.34×
Michigan75,2190.87×
Massachusetts69,7501.07×
Washington63,1960.95×
Arizona62,3380.92×
Tennessee55,4850.84×
Louisiana55,3331.3×
Washington, District of Columbia53,0415.34×
Indiana45,9510.76×
Minnesota41,6080.88×
South Carolina40,8620.82×
Missouri40,6930.76×
Alabama40,1530.87×
Colorado38,9730.75×
Nevada36,8291.15×
Connecticut34,9271.05×
Oklahoma34,3530.94×
Oregon32,2590.85×
Kentucky31,9250.77×
Wisconsin31,5360.63×
Arkansas25,9330.95×
Mississippi23,0460.85×
Utah21,7480.73×
Kansas18,7930.72×
Iowa17,5600.64×
Hawaii15,3071.08×
West Virginia11,9040.77×
New Mexico11,4150.69×
Nebraska11,1110.67×
Idaho10,7970.65×
Rhode Island9,4390.9×
New Hampshire9,3780.72×
Maine8,0410.68×
Delaware6,9890.77×
Montana5,5040.6×
Alaska4,7340.67×
South Dakota4,0250.53×
Vermont3,8820.67×
North Dakota3,7750.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chloé audience
BrandAffinityCategory
Maison Margiela10.78×Fashion & Accessoires
Shoes (American band)6.22×Music & Radio
Macy's2.51×Shopping
Stella McCartney9.31×Fashion & Accessoires
Queens3.65×Travel & Leisure
Miu Miu9.43×Fashion & Accessoires
Macy's2.07×Shopping
Christian Louboutin8.17×Fashion & Accessoires
Marshalls2.41×Fashion & Accessoires
Bottega Veneta6.96×Fashion & Accessoires
Gucci3.6×Fashion & Accessoires
Designer3.08×Home & Garden
Venom (band)8.07×Music & Radio
Anthropologie3.18×Shopping
Givenchy5.14×Fashion & Accessoires
Family (biology)2.43×Kids & Family
Fashion Nova2.68×Shopping
Nordstrom rack2.4×Fashion & Accessoires
Manhattan2.7×Travel & Leisure
Balmain7.81×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chloé audience
TraitClusterScore
Design AffinityPREMIUM2.73
Luxury OrientationPREMIUM2.4
Quality AwarenessPREMIUM1.99
SustainabilityBALANCE1.94
IndulgenceJOY1.93
Pet OwnershipJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Chloé
CountryShare
United States14.7%
Italy13.4%
France9.1%

See Chloé audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Chloé have in United States?

Chloé has an estimated audience of 3,304,456 people in United States, concentrated in New York and California.

What is the gender split and age of Chloé fans?

74.9% of Chloé fans are female, 25.1% are male, with an average age of 35.0 years.

Which brands do Chloé fans like most?

Chloé fans show strongest brand affinity for Maison Margiela (10.78×), Shoes (American band) (6.22×), and Macy's (2.51×) over the country average.

Where do Chloé fans live in United States?

Chloé fans in United States are most concentrated in New York (reach 555,953), California (reach 499,206), and Texas (reach 315,210). These three regions account for the largest share of the active audience.

What other brands do Chloé fans also like?

Beyond Chloé itself, the audience over-indexes on Shoes (American band) (6.22×), Macy's (2.51×), Stella McCartney (9.31×), and Queens (3.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chloé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.