Rascasse Audience Intelligence

Bottega Veneta Target Market in United States

A data profile of the people who buy, follow and care about Bottega Veneta in United States — modelled from more than twelve digital signal sources. Bottega Veneta has an estimated audience of 5,946,647 people in United States.

#14among Luxury fashion in United States#591among Brand in United States#280in Fashion & Accessoires

The average Bottega Veneta fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Macy's, Louis Vuitton, Valentino, with strongest over-indexing on Macy's (6.45× the country average).

Demographically, the Bottega Veneta audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bottega Veneta fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bottega Veneta profile in United States.

Audience size
5.9M
in United States
Gender
67.6%♀
32.4% male
Age
37.1
average years
Country rank
#5750
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bottega Veneta

67.6% are female, 32.4% are male, average age 37.1.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Bottega Veneta audience in United States
MetricValue
Female67.6%
Male32.4%
Average age37.1
Estimated audience size5,946,647
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Bottega Veneta audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Bottega Veneta audience comes from United States.

Worldwide audience distribution share by country for Bottega Veneta
CountryShare
United States17.4%
China14.7%
Italy11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bottega Veneta audience in United States is strongest.

Fig. 05

Top regions by affinity

Bottega Veneta customers by region in United States
#RegionReachAffinity×
01New York~1M3.08×
02Washington, District of Columbia~50K2.94×
03Hawaii~60K2.32×
04Georgia~400K2.21×
05California~1.5M2.05×
06Illinois~400K2.01×
07New Jersey~300K1.94×
08Maryland~200K1.90×
09Nevada~90K1.64×
10Florida~600K1.58×
11Connecticut~80K1.33×
12Louisiana~100K1.31×
13Texas~600K1.28×
14Massachusetts~100K1.24×
15Virginia~200K1.23×
16Mississippi~60K1.17×
17North Carolina~200K1.14×
18Delaware~20K1.11×
19Pennsylvania~200K1.07×
20South Carolina~90K1.07×
21Alabama~80K0.99×
22Ohio~200K0.96×
23Michigan~100K0.96×
24Rhode Island~20K0.94×
25Washington~100K0.91×
26Indiana~90K0.87×
27Tennessee~100K0.85×
28Arizona~100K0.81×
29Missouri~80K0.81×
30Arkansas~40K0.75×
31Colorado~60K0.66×
32Kentucky~50K0.65×
33Wisconsin~60K0.64×
34Oregon~40K0.60×
35Minnesota~50K0.58×
36Alaska~7K0.55×
37Oklahoma~30K0.53×
38Vermont~5K0.53×
39New Hampshire~10K0.52×
40Kansas~20K0.48×
41North Dakota~6K0.48×
42New Mexico~10K0.46×
43Nebraska~10K0.46×
44West Virginia~10K0.46×
45Maine~10K0.46×
46Utah~20K0.45×
47South Dakota~6K0.45×
48Iowa~20K0.43×
49Montana~7K0.43×
50Idaho~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Bottega Veneta, United States
0.40×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bottega Veneta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bottega Veneta audience
#·InterestCategoryAffinity×
01ChloéFashion & Accessoires21.05×
02ValentinoFashion & Accessoires20.00×
03Comme des GarçonsFashion & Accessoires19.68×
04Lanvin (clothing)Fashion & Accessoires19.60×
05Acne StudiosFashion & Accessoires19.45×
06Miu MiuFashion & Accessoires19.23×
07Stella McCartneyFashion & Accessoires18.03×
08Jimmy ChooFashion & Accessoires17.65×
09BalmainFashion & Accessoires17.43×
10Maison MargielaFashion & Accessoires16.40×
11Marc JacobsFashion & Accessoires14.03×
12Polo Ralph LaurenFashion & Accessoires12.93×
13HermèsFashion & Accessoires12.00×
14Net-a-PorterShopping11.99×
15VersaceFashion & Accessoires11.37×
16MilanTravel & Leisure10.35×
17PradaFashion & Accessoires9.54×
18Expensive TasteBusiness & Career9.06×
19Louis VuittonFashion & Accessoires8.07×
20Macy'sShopping6.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bottega Veneta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bottega Veneta audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.49×
Design AffinityPREMIUM3.45×
Quality AwarenessPREMIUM3.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bottega Veneta audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.44×
SpiritualityBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bottega Veneta's target market in United States?

Bottega Veneta's target market in United States covers an estimated 5,946,647 people, concentrated in California and New York.

02

What is the gender split and age of Bottega Veneta customers?

67.6% of the Bottega Veneta audience are female, 32.4% are male, with an average age of 37.1 years.

03

Which brands do Bottega Veneta fans like most?

Bottega Veneta fans show strongest brand affinity for Macy's (6.45×), Louis Vuitton (8.07×), and Valentino (20×) over the country average.

04

Where do Bottega Veneta fans live in United States?

Bottega Veneta fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bottega Veneta fans also like?

Beyond Bottega Veneta itself, the audience over-indexes on Louis Vuitton (8.07×), Valentino (20×), Hermès (12×), and Marc Jacobs (14.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Bottega Veneta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bottega Veneta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →