Bottega Veneta Audience in United States

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Bottega Veneta has an estimated audience of 5,837,926 people in United States. 67.6% are female, 32.4% are male, average age 37.1. Top regions: California, New York, Florida. Top brand affinities: Macy's, Louis Vuitton, Valentino, Marc Jacobs, Hermès.

The average Bottega Veneta fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Macy's, Louis Vuitton, Valentino, with strongest over-indexing on Macy's (6.45× the country average). Demographically, the Bottega Veneta audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Bottega Veneta fans

Demographic split for Bottega Veneta audience in United States
MetricValue
Female67.6%
Male32.4%
Average age37.1
Estimated audience size5,837,926

Audience persona

The typical Bottega Veneta fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Bottega Veneta in United States
RegionReachAffinity
California1,653,5052.58×
New York1,211,4963.71×
Florida642,7561.63×
Texas636,6671.27×
Illinois372,3551.91×
Georgia341,7331.9×
New Jersey329,9652.22×
Pennsylvania212,8521.08×
Maryland182,2631.82×
Virginia170,7241.2×
Massachusetts154,8081.35×
North Carolina150,6580.86×
Michigan143,5800.94×
Ohio127,6560.71×
Washington123,2811.05×
Nevada100,3301.78×
Arizona98,9920.83×
Tennessee86,9920.74×
Louisiana78,3311.04×
Connecticut74,7461.28×
Hawaii69,8552.78×
Missouri69,3350.74×
Colorado67,6650.74×
Indiana66,5680.62×
South Carolina66,3880.76×
Alabama58,2630.71×
Washington, District of Columbia55,9503.19×
Wisconsin49,8130.57×
Minnesota46,3060.55×
Oregon45,9010.69×
Mississippi37,0920.77×
Kentucky35,7630.49×
Oklahoma31,5820.49×
Arkansas25,2720.53×
Utah25,1880.48×
Kansas19,8080.43×
Rhode Island17,3600.93×
Iowa16,7190.35×
Delaware15,3280.95×
New Mexico13,0660.45×
New Hampshire11,6210.51×
Nebraska10,2560.35×
Idaho10,2310.35×
Maine8,7290.42×
West Virginia8,3950.31×
Alaska5,3250.43×
Montana4,6420.29×
Vermont4,2820.42×
North Dakota3,6940.31×
South Dakota3,0640.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bottega Veneta audience
BrandAffinityCategory
Macy's6.45×Shopping
Louis Vuitton8.07×Fashion & Accessoires
Valentino20×Fashion & Accessoires
Marc Jacobs14.03×Fashion & Accessoires
Hermès12×Fashion & Accessoires
Lanvin (clothing)19.6×Fashion & Accessoires
Jimmy Choo17.65×Fashion & Accessoires
Miu Miu19.23×Fashion & Accessoires
Comme des Garçons19.68×Fashion & Accessoires
Chloé21.05×Fashion & Accessoires
Stella McCartney18.03×Fashion & Accessoires
Net-a-Porter11.99×Shopping
Expensive Taste9.06×Business & Career
Versace11.37×Fashion & Accessoires
Milan10.35×Travel & Leisure
Prada9.54×Fashion & Accessoires
Balmain17.43×Fashion & Accessoires
Maison Margiela16.4×Fashion & Accessoires
Luxury Lifestyle9.27×Shopping
Ready-to-wear10.14×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bottega Veneta audience
TraitClusterScore
Design AffinityPREMIUM3.11
Luxury OrientationPREMIUM2.88
IndulgenceJOY2.11
SustainabilityBALANCE1.85
Quality AwarenessPREMIUM1.8
Pet OwnershipJOY1.75

Worldwide distribution

Worldwide audience distribution share by country for Bottega Veneta
CountryShare
United States17.2%
China14.8%
Italy11.8%

See Bottega Veneta audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Bottega Veneta have in United States?

Bottega Veneta has an estimated audience of 5,837,926 people in United States, concentrated in California and New York.

What is the gender split and age of Bottega Veneta fans?

67.6% of Bottega Veneta fans are female, 32.4% are male, with an average age of 37.1 years.

Which brands do Bottega Veneta fans like most?

Bottega Veneta fans show strongest brand affinity for Macy's (6.45×), Louis Vuitton (8.07×), and Valentino (20×) over the country average.

Where do Bottega Veneta fans live in United States?

Bottega Veneta fans in United States are most concentrated in California (reach 1,653,505), New York (reach 1,211,496), and Florida (reach 642,756). These three regions account for the largest share of the active audience.

What other brands do Bottega Veneta fans also like?

Beyond Bottega Veneta itself, the audience over-indexes on Louis Vuitton (8.07×), Valentino (20×), Marc Jacobs (14.03×), and Hermès (12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bottega Veneta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.