Rascasse Audience Intelligence

Valentino Target Market in United States

A data profile of the people who buy, follow and care about Valentino in United States — modelled from more than twelve digital signal sources. Valentino has an estimated audience of 4,789,263 people in United States.

#20among Luxury fashion in United States#715among Brand in United States#337in Fashion & Accessoires

The average Valentino fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Givenchy, Burberry, Makeup Lessons, with strongest over-indexing on Givenchy (10.92× the country average).

Demographically, the Valentino audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Valentino fan in United States is more female, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Givenchy.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valentino profile in United States.

Audience size
4.8M
in United States
Gender
71.1%♀
28.9% male
Age
30.1
average years
Country rank
#6950
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Valentino

71.1% are female, 28.9% are male, average age 30.1.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Valentino audience in United States
MetricValue
Female71.1%
Male28.9%
Average age30.1
Estimated audience size4,789,263
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Valentino audience in United States
Age bracketShare%
16-1953%
20-2915%
30-3912%
40-4910%
50+11%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Valentino audience comes from United States.

Worldwide audience distribution share by country for Valentino
CountryShare
United States17.3%
Japan14.1%
Italy9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valentino audience in United States is strongest.

Fig. 05

Top regions by affinity

Valentino customers by region in United States
#RegionReachAffinity×
01Nebraska~300K11.67×
02Maryland~100K1.41×
03Texas~600K1.40×
04South Dakota~10K1.32×
05California~600K1.22×
06Florida~400K1.22×
07Nevada~50K1.16×
08New York~300K1.15×
09New Jersey~100K1.12×
10Arizona~100K1.05×
11Connecticut~40K0.93×
12Hawaii~20K0.89×
13Michigan~100K0.88×
14Illinois~100K0.87×
15New Mexico~20K0.87×
16Georgia~100K0.86×
17Kansas~30K0.85×
18Louisiana~50K0.84×
19Virginia~100K0.83×
20Tennessee~80K0.83×
21Massachusetts~80K0.83×
22Oklahoma~40K0.83×
23Washington, District of Columbia~10K0.79×
24Alabama~50K0.78×
25South Carolina~50K0.77×
26Arkansas~30K0.77×
27Iowa~30K0.77×
28Mississippi~30K0.76×
29Pennsylvania~100K0.74×
30North Carolina~100K0.73×
31Washington~70K0.71×
32Kentucky~40K0.70×
33Indiana~60K0.69×
34Rhode Island~10K0.69×
35Oregon~40K0.68×
36Missouri~50K0.66×
37Delaware~9K0.66×
38Ohio~100K0.65×
39Colorado~50K0.65×
40Utah~30K0.63×
41Minnesota~40K0.59×
42North Dakota~6K0.57×
43Idaho~10K0.56×
44Alaska~6K0.56×
45Wisconsin~40K0.55×
46West Virginia~10K0.54×
47Wyoming~4K0.54×
48New Hampshire~9K0.47×
49Montana~6K0.45×
50Maine~7K0.44×
Fig. 06

Affinity by region

Affinity by region — Valentino, United States
0.44×1.00×11.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valentino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valentino audience
#·InterestCategoryAffinity×
01Italian fashionFashion & Accessoires15.62×
02Oxford StreetTravel & Leisure13.31×
03GivenchyFashion & Accessoires10.92×
04BurberryFashion & Accessoires10.14×
05ShellacBeauty & Wellness8.07×
06Makeup LessonsBeauty & Wellness8.01×
07MilanTravel & Leisure7.07×
08Bergdorf GoodmanFashion & Accessoires6.73×
09Artificial nailsBeauty & Wellness6.49×
10Makeup &hairBeauty & Wellness6.20×
11ManhattanTravel & Leisure4.51×
12BurlingtonFashion & Accessoires4.04×
13ChildKids & Family2.01×
14Mobile appTechnology & Electronics2.00×
15WomanKids & Family2.00×
16Mobile phonesTechnology & Electronics1.99×
17ShoesFashion & Accessoires1.96×
18United StatesTravel & Leisure1.78×
19BeautyBeauty & Wellness1.71×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valentino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valentino audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.07×
Design AffinityPREMIUM1.91×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valentino audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.97×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Valentino's target market in United States?

Valentino's target market in United States covers an estimated 4,789,263 people, concentrated in California and Texas.

02

What is the gender split and age of Valentino customers?

71.1% of the Valentino audience are female, 28.9% are male, with an average age of 30.1 years.

03

Which brands do Valentino fans like most?

Valentino fans show strongest brand affinity for Givenchy (10.92×), Burberry (10.14×), and Makeup Lessons (8.01×) over the country average.

04

Where do Valentino fans live in United States?

Valentino fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Valentino fans also like?

Beyond Valentino itself, the audience over-indexes on Burberry (10.14×), Makeup Lessons (8.01×), Manhattan (4.51×), and Artificial nails (6.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Valentino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Valentino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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