Rascasse Audience Intelligence

Burberry Target Market in United States

A data profile of the people who buy, follow and care about Burberry in United States — modelled from more than twelve digital signal sources. Burberry has an estimated audience of 9,747,492 people in United States.

#9among Luxury fashion in United States#374among Brand in United States#187in Fashion & Accessoires

The average Burberry fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Givenchy, Balenciaga, Bergdorf Goodman, with strongest over-indexing on Givenchy (10.76× the country average).

Demographically, the Burberry audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burberry fan in United States is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Givenchy.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burberry profile in United States.

Audience size
9.7M
in United States
Gender
64.2%♀
35.8% male
Age
37.6
average years
Country rank
#3674
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burberry

64.2% are female, 35.8% are male, average age 37.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Burberry audience in United States
MetricValue
Female64.2%
Male35.8%
Average age37.6
Estimated audience size9,747,492
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Burberry audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Burberry audience comes from United States.

Worldwide audience distribution share by country for Burberry
CountryShare
United States14.8%
Japan11.3%
China9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burberry audience in United States is strongest.

Fig. 05

Top regions by affinity

Burberry customers by region in United States
#RegionReachAffinity×
01New York~1M1.98×
02California~2M1.94×
03Texas~1.5M1.80×
04Illinois~500K1.69×
05Nevada~200K1.65×
06Arizona~300K1.61×
07New Jersey~400K1.59×
08Washington, District of Columbia~50K1.58×
09Maryland~200K1.38×
10Massachusetts~200K1.29×
11Georgia~400K1.28×
12Florida~800K1.25×
13Hawaii~50K1.25×
14Washington~200K1.18×
15Connecticut~100K1.17×
16Michigan~300K1.13×
17Virginia~300K1.12×
18Colorado~200K1.10×
19Pennsylvania~300K1.07×
20New Mexico~50K1.01×
21North Carolina~300K0.96×
22Delaware~30K0.95×
23Rhode Island~30K0.94×
24Tennessee~200K0.93×
25Louisiana~100K0.90×
26Alabama~100K0.89×
27Oregon~100K0.87×
28Indiana~200K0.86×
29South Carolina~100K0.86×
30Oklahoma~90K0.82×
31Wisconsin~100K0.81×
32Minnesota~100K0.81×
33Ohio~200K0.80×
34Mississippi~60K0.77×
35Arkansas~60K0.76×
36Kansas~60K0.76×
37Alaska~20K0.76×
38Missouri~100K0.74×
39Nebraska~40K0.74×
40Kentucky~90K0.73×
41Utah~60K0.72×
42New Hampshire~30K0.68×
43North Dakota~10K0.66×
44Iowa~50K0.64×
45West Virginia~30K0.61×
46Idaho~30K0.60×
47Maine~20K0.56×
48Vermont~10K0.56×
49South Dakota~10K0.55×
50Montana~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Burberry, United States
0.50×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burberry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burberry audience
#·InterestCategoryAffinity×
01GivenchyFashion & Accessoires10.76×
02FendiFashion & Accessoires9.71×
03Bergdorf GoodmanFashion & Accessoires9.08×
04BalenciagaFashion & Accessoires8.67×
05PradaFashion & Accessoires6.96×
06Tory BurchFashion & Accessoires6.65×
07VersaceFashion & Accessoires6.53×
08Kate SpadeFashion & Accessoires6.18×
09Bloomingdale'sShopping5.22×
10Neiman MarcusFashion & Accessoires4.83×
11Saks Fifth AvenueShopping4.66×
12GucciFashion & Accessoires4.51×
13Louis VuittonFashion & Accessoires4.13×
14Nordstrom rackFashion & Accessoires3.78×
15Women's clothingFashion & Accessoires2.14×
16Hair productsBeauty & Wellness2.09×
17JewelryFashion & Accessoires2.07×
18Luxury goodsFashion & Accessoires2.05×
19ShoesFashion & Accessoires1.94×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burberry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burberry audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.38×
Luxury OrientationPREMIUM2.06×
IndulgenceJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burberry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Need for SecurityCONSERVATISM0.69×
Community OrientationOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burberry's target market in United States?

Burberry's target market in United States covers an estimated 9,747,492 people, concentrated in California and Texas.

02

What is the gender split and age of Burberry customers?

64.2% of the Burberry audience are female, 35.8% are male, with an average age of 37.6 years.

03

Which brands do Burberry fans like most?

Burberry fans show strongest brand affinity for Givenchy (10.76×), Balenciaga (8.67×), and Bergdorf Goodman (9.08×) over the country average.

04

Where do Burberry fans live in United States?

Burberry fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Burberry fans also like?

Beyond Burberry itself, the audience over-indexes on Balenciaga (8.67×), Bergdorf Goodman (9.08×), Fendi (9.71×), and Tory Burch (6.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Burberry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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