Burberry Audience in United States

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Burberry has an estimated audience of 9,727,336 people in United States. 64.2% are female, 35.8% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Givenchy, Balenciaga, Bergdorf Goodman, Fendi, Tory Burch.

The average Burberry fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Givenchy, Balenciaga, Bergdorf Goodman, with strongest over-indexing on Givenchy (10.76× the country average). Demographically, the Burberry audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Burberry fans

Demographic split for Burberry audience in United States
MetricValue
Female64.2%
Male35.8%
Average age37.6
Estimated audience size9,727,336

Audience persona

The typical Burberry fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Givenchy.

Top regions in United States

Top regions ranked by reach for Burberry in United States
RegionReachAffinity
California2,230,6582.09×
Texas1,590,1091.9×
New York1,154,4002.12×
Florida842,3051.28×
Illinois573,3361.77×
New Jersey416,0721.68×
Georgia408,5931.36×
Pennsylvania363,4811.11×
Arizona335,1281.69×
Michigan309,1421.22×
North Carolina284,7120.97×
Virginia268,3091.13×
Massachusetts257,7021.34×
Maryland246,6911.47×
Ohio242,6570.81×
Washington237,6861.22×
Tennessee180,7370.93×
Colorado172,8701.13×
Nevada154,9421.65×
Indiana152,9830.86×
South Carolina128,9750.88×
Alabama120,0540.88×
Wisconsin117,7380.8×
Connecticut113,7421.17×
Missouri112,8830.72×
Louisiana110,3970.88×
Minnesota109,4840.79×
Oregon98,0840.88×
Oklahoma84,2760.78×
Kentucky82,9410.68×
Mississippi58,7990.73×
Utah58,4220.67×
Arkansas56,4780.7×
Kansas54,3940.71×
Iowa49,0460.61×
Hawaii48,2541.15×
Washington, District of Columbia46,0151.57×
New Mexico44,4980.91×
Nebraska33,2010.68×
Rhode Island28,5830.92×
Idaho25,8030.53×
Delaware25,2810.94×
New Hampshire24,5250.64×
West Virginia23,9010.53×
Maine17,3200.5×
Alaska13,1550.63×
North Dakota11,1450.56×
Montana10,9320.41×
South Dakota9,8170.44×
Vermont8,1560.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burberry audience
BrandAffinityCategory
Givenchy10.76×Fashion & Accessoires
Balenciaga8.67×Fashion & Accessoires
Bergdorf Goodman9.08×Fashion & Accessoires
Fendi9.71×Fashion & Accessoires
Tory Burch6.65×Fashion & Accessoires
Prada6.96×Fashion & Accessoires
Nordstrom rack3.78×Fashion & Accessoires
Louis Vuitton4.13×Fashion & Accessoires
Neiman Marcus4.83×Fashion & Accessoires
Euphoria1.91×Movies & TV
Beauty1.75×Beauty & Wellness
Saks Fifth Avenue4.66×Shopping
Gucci4.51×Fashion & Accessoires
Versace6.53×Fashion & Accessoires
Jewelry2.07×Fashion & Accessoires
Shoes1.94×Fashion & Accessoires
Kate Spade6.18×Fashion & Accessoires
Hair products2.09×Beauty & Wellness
Luxury goods2.05×Fashion & Accessoires
Women's clothing2.14×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burberry audience
TraitClusterScore
Luxury OrientationPREMIUM2.32
Design AffinityPREMIUM2.06
LGBTQ+ IdentityOPEN1.93
SustainabilityBALANCE1.73
Quality AwarenessPREMIUM1.7
IndulgenceJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Burberry
CountryShare
United States15.1%
Japan11.5%
China9.3%

See Burberry audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Burberry have in United States?

Burberry has an estimated audience of 9,727,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Burberry fans?

64.2% of Burberry fans are female, 35.8% are male, with an average age of 37.6 years.

Which brands do Burberry fans like most?

Burberry fans show strongest brand affinity for Givenchy (10.76×), Balenciaga (8.67×), and Bergdorf Goodman (9.08×) over the country average.

Where do Burberry fans live in United States?

Burberry fans in United States are most concentrated in California (reach 2,230,658), Texas (reach 1,590,109), and New York (reach 1,154,400). These three regions account for the largest share of the active audience.

What other brands do Burberry fans also like?

Beyond Burberry itself, the audience over-indexes on Balenciaga (8.67×), Bergdorf Goodman (9.08×), Fendi (9.71×), and Tory Burch (6.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.