Rascasse Audience Intelligence

Kate Spade Target Market in United States

A data profile of the people who buy, follow and care about Kate Spade in United States — modelled from more than twelve digital signal sources. Kate Spade has an estimated audience of 10,063,003 people in United States.

#3among Entrepreneur in United States#359among Brand in United States#180in Fashion & Accessoires

The average Kate Spade fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coach, Macy's, Marshalls, with strongest over-indexing on Coach (13.59× the country average).

Demographically, the Kate Spade audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kate Spade fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Coach.

Category: Fashion & Accessoires · Type: Brand · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kate Spade profile in United States.

Audience size
10.1M
in United States
Gender
84.6%♀
15.4% male
Age
38.6
average years
Country rank
#3557
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kate Spade

84.6% are female, 15.4% are male, average age 38.6.

Fig. 02

Gender split

84.6%
Female
15.4%
Male
Demographic split for Kate Spade audience in United States
MetricValue
Female84.6%
Male15.4%
Average age38.6
Estimated audience size10,063,003
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Kate Spade audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

48.7%

of the worldwide Kate Spade audience comes from United States.

Worldwide audience distribution share by country for Kate Spade
CountryShare
United States48.7%
United Kingdom6.5%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kate Spade audience in United States is strongest.

Fig. 05

Top regions by affinity

Kate Spade customers by region in United States
#RegionReachAffinity×
01Hawaii~70K1.49×
02Texas~1M1.42×
03New Jersey~300K1.33×
04California~1.5M1.32×
05New York~800K1.32×
06Maryland~200K1.30×
07Virginia~300K1.27×
08Arizona~300K1.20×
09Florida~800K1.18×
10Nevada~100K1.18×
11North Carolina~400K1.17×
12Kentucky~200K1.17×
13South Carolina~200K1.15×
14West Virginia~50K1.15×
15Pennsylvania~400K1.14×
16Illinois~400K1.09×
17Connecticut~100K1.09×
18Georgia~300K1.08×
19Tennessee~200K1.08×
20Indiana~200K1.08×
21Alabama~200K1.08×
22Massachusetts~200K1.07×
23New Hampshire~40K1.06×
24Louisiana~100K1.04×
25Mississippi~90K1.04×
26Kansas~80K1.04×
27Missouri~200K1.03×
28Washington, District of Columbia~30K1.03×
29Delaware~30K1.03×
30Ohio~300K1.01×
31Oklahoma~100K0.98×
32Nebraska~50K0.97×
33Michigan~300K0.95×
34Washington~200K0.92×
35Iowa~80K0.90×
36Rhode Island~30K0.90×
37Minnesota~100K0.89×
38Alaska~20K0.89×
39Arkansas~70K0.85×
40Colorado~100K0.80×
41New Mexico~40K0.80×
42North Dakota~20K0.79×
43Wisconsin~100K0.77×
44Oregon~80K0.70×
45Maine~30K0.70×
46South Dakota~20K0.69×
47Vermont~10K0.65×
48Utah~60K0.61×
49Idaho~30K0.53×
50Montana~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Kate Spade, United States
0.52×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kate Spade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kate Spade audience
#·InterestCategoryAffinity×
01CoachFashion & Accessoires13.59×
02Bargain HuntersShopping8.50×
03Tory BurchFashion & Accessoires6.01×
04Dillard'sFashion & Accessoires4.82×
05Macy'sShopping4.45×
06AritziaFashion & Accessoires4.42×
07MarshallsFashion & Accessoires3.98×
08T.J.MaxxShopping3.77×
09LongHorn SteakhouseFood & Beverages3.71×
10Texas RoadhouseFood & Beverages3.35×
11Nordstrom rackFashion & Accessoires3.14×
12Popeyes Louisiana KitchenFood & Beverages2.87×
13Kohl'sShopping2.81×
14Dollar TreeShopping2.62×
15WalgreensShopping2.41×
16Sales promotionShopping2.20×
17Luxury goodsFashion & Accessoires2.05×
18BeautyBeauty & Wellness1.65×
19Food and drinkFood & Beverages1.60×
20FoodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kate Spade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kate Spade audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.19×
Price SensitivityPREMIUM1.76×
Early Adopter MentalityPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kate Spade audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.25×
Need for SecurityCONSERVATISM0.54×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kate Spade's target market in United States?

Kate Spade's target market in United States covers an estimated 10,063,003 people, concentrated in California and Texas.

02

What is the gender split and age of Kate Spade customers?

84.6% of the Kate Spade audience are female, 15.4% are male, with an average age of 38.6 years.

03

Which brands do Kate Spade fans like most?

Kate Spade fans show strongest brand affinity for Coach (13.59×), Macy's (4.45×), and Marshalls (3.98×) over the country average.

04

Where do Kate Spade fans live in United States?

Kate Spade fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Kate Spade fans also like?

Beyond Kate Spade itself, the audience over-indexes on Macy's (4.45×), Marshalls (3.98×), Texas Roadhouse (3.35×), and Tory Burch (6.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kate Spade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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