Kate Spade Audience in United States

Kate Spade logo

Kate Spade has an estimated audience of 10,235,807 people in United States. 84.6% are female, 15.4% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Coach, Macy's, Marshalls, Texas Roadhouse, Tory Burch.

The average Kate Spade fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Coach, Macy's, Marshalls, with strongest over-indexing on Coach (13.59× the country average). Demographically, the Kate Spade audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Entrepreneur

Demographics of Kate Spade fans

Demographic split for Kate Spade audience in United States
MetricValue
Female84.6%
Male15.4%
Average age38.6
Estimated audience size10,235,807

Audience persona

The typical Kate Spade fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Coach.

Top regions in United States

Top regions ranked by reach for Kate Spade in United States
RegionReachAffinity
California1,580,8031.4×
Texas1,345,3911.53×
Florida851,1981.23×
New York798,0971.4×
Pennsylvania408,9031.19×
Illinois393,7591.15×
North Carolina379,8241.23×
New Jersey368,6181.42×
Georgia350,0001.11×
Ohio331,2611.05×
Virginia324,7671.3×
Arizona264,1131.26×
Michigan255,2920.95×
Maryland240,4911.37×
Massachusetts230,7121.14×
Tennessee220,0331.07×
Indiana204,4931.09×
Washington198,9540.97×
South Carolina181,9401.18×
Missouri169,4731.03×
Alabama152,7841.07×
Kentucky150,6031.17×
Colorado134,4310.83×
Louisiana134,0241.02×
Minnesota127,8070.87×
Nevada118,9631.2×
Wisconsin118,3160.77×
Connecticut114,4931.12×
Oklahoma111,9230.98×
Oregon85,2960.73×
Mississippi84,3331×
Kansas80,2560.99×
Iowa72,8260.86×
Arkansas69,4630.82×
Hawaii63,3501.44×
West Virginia52,7641.11×
Utah51,0010.56×
Nebraska47,1060.92×
New Hampshire41,5561.03×
New Mexico39,6000.77×
Washington, District of Columbia32,0801.04×
Rhode Island28,4600.87×
Delaware27,2440.96×
Idaho25,5650.5×
Maine24,1920.66×
Alaska17,7250.81×
North Dakota14,8720.71×
South Dakota14,3570.61×
Montana13,3050.47×
Vermont10,6820.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kate Spade audience
BrandAffinityCategory
Coach13.59×Fashion & Accessoires
Macy's4.45×Shopping
Marshalls3.98×Fashion & Accessoires
Texas Roadhouse3.35×Food & Beverages
Tory Burch6.01×Fashion & Accessoires
T.J.Maxx3.77×Shopping
Kohl's2.81×Shopping
Food and drink1.6×Food & Beverages
Nordstrom rack3.14×Fashion & Accessoires
Sales promotion2.2×Shopping
Dollar Tree2.62×Shopping
Beauty1.65×Beauty & Wellness
Bargain Hunters8.5×Shopping
Food1.51×Food & Beverages
Luxury goods2.05×Fashion & Accessoires
Walgreens2.41×Shopping
Euphoria1.57×Movies & TV
Marc Jacobs5.94×Fashion & Accessoires
Michael Kors4.66×Fashion & Accessoires
Aritzia4.42×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kate Spade audience
TraitClusterScore
Luxury OrientationPREMIUM4.59
IndulgenceJOY2.05
SustainabilityBALANCE2.02
Pet OwnershipJOY1.7
Design AffinityPREMIUM1.68
Quality AwarenessPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Kate Spade
CountryShare
United States49.2%
United Kingdom6.4%
Canada4.7%

See Kate Spade audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Kate Spade have in United States?

Kate Spade has an estimated audience of 10,235,807 people in United States, concentrated in California and Texas.

What is the gender split and age of Kate Spade fans?

84.6% of Kate Spade fans are female, 15.4% are male, with an average age of 38.6 years.

Which brands do Kate Spade fans like most?

Kate Spade fans show strongest brand affinity for Coach (13.59×), Macy's (4.45×), and Marshalls (3.98×) over the country average.

Where do Kate Spade fans live in United States?

Kate Spade fans in United States are most concentrated in California (reach 1,580,803), Texas (reach 1,345,391), and Florida (reach 851,198). These three regions account for the largest share of the active audience.

What other brands do Kate Spade fans also like?

Beyond Kate Spade itself, the audience over-indexes on Macy's (4.45×), Marshalls (3.98×), Texas Roadhouse (3.35×), and Tory Burch (6.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kate Spade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.