Kate Spade Audience in Germany
Kate Spade has an estimated audience of 584,404 people in Germany. 76.5% are female, 23.5% are male, average age 37.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gift basket, Society6, Tory Burch, Belkin, Chronoswiss.
The average Kate Spade fan in Germany is 37.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gift basket, Society6, Tory Burch, with strongest over-indexing on Gift basket (75.06× the country average). Demographically, the Kate Spade audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Entrepreneur
Demographics of Kate Spade fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 37.2 |
| Estimated audience size | 584,404 |
Audience persona
The typical Kate Spade fan in Germany is more female, around 37.2 years old, with strong Creativity tendencies and a notable affinity for Gift basket.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 145,609 | 1.55× |
| Nordrhein-Westfalen | 141,648 | 1.11× |
| Baden-Württemberg | 103,705 | 1.3× |
| Hessen | 63,930 | 1.44× |
| Niedersachsen | 46,479 | 0.82× |
| Berlin | 32,065 | 1.23× |
| Schleswig-Holstein | 29,677 | 1.41× |
| Rheinland-Pfalz | 29,306 | 1× |
| Hamburg | 20,578 | 1.56× |
| Sachsen | 16,352 | 0.57× |
| Brandenburg | 11,968 | 0.66× |
| Thüringen | 8,298 | 0.56× |
| Sachsen-Anhalt | 7,990 | 0.53× |
| Mecklenburg-Vorpommern | 7,410 | 0.66× |
| Saarland | 4,904 | 0.68× |
| Bremen | 4,616 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gift basket | 75.06× | Home & Garden |
| Society6 | 50.98× | Shopping |
| Tory Burch | 14.52× | Fashion & Accessoires |
| Belkin | 40.74× | Technology & Electronics |
| Chronoswiss | 68.81× | Fashion & Accessoires |
| Ted Baker | 10.79× | Fashion & Accessoires |
| Hermès | 3.24× | Fashion & Accessoires |
| Consumer electronics | 1.89× | Technology & Electronics |
| Arts and music | 1.74× | Arts & Culture |
| Marshalls | 16.52× | Fashion & Accessoires |
| Chloé | 8.09× | Fashion & Accessoires |
| Breuninger | 3.4× | Fashion & Accessoires |
| Sézane | 11.92× | Fashion & Accessoires |
| Marco Polo | 4.88× | Fashion & Accessoires |
| Street One | 4.18× | Fashion & Accessoires |
| Old Navy | 10.87× | Fashion & Accessoires |
| Clock | 4.23× | Fashion & Accessoires |
| Syria TV | 13.5× | Movies & TV |
| Intimissimi | 4.7× | Fashion & Accessoires |
| Srinakharinwirot University | 18.06× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.97 |
| Design Affinity | PREMIUM | 1.85 |
| Quality Awareness | PREMIUM | 1.84 |
| Sustainability | BALANCE | 1.8 |
| Early Adopter Mentality | POWER | 1.46 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.2% |
| United Kingdom | 6.4% |
| Canada | 4.7% |
See Kate Spade audiences in other countries
More Entrepreneur audiences in Germany
- Elon Musk (2,779,604)
- Jeff Bezos (2,217,980)
- Peter Thiel (1,590,884)
- Steve Jobs (1,303,753)
- Larry Ellison (1,140,687)
Frequently asked questions
How many fans does Kate Spade have in Germany?
Kate Spade has an estimated audience of 584,404 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kate Spade fans?
76.5% of Kate Spade fans are female, 23.5% are male, with an average age of 37.2 years.
Which brands do Kate Spade fans like most?
Kate Spade fans show strongest brand affinity for Gift basket (75.06×), Society6 (50.98×), and Tory Burch (14.52×) over the country average.
Where do Kate Spade fans live in Germany?
Kate Spade fans in Germany are most concentrated in Bayern (reach 145,609), Nordrhein-Westfalen (reach 141,648), and Baden-Württemberg (reach 103,705). These three regions account for the largest share of the active audience.
What other brands do Kate Spade fans also like?
Beyond Kate Spade itself, the audience over-indexes on Society6 (50.98×), Tory Burch (14.52×), Belkin (40.74×), and Chronoswiss (68.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kate Spade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.