Rascasse Audience Intelligence

Kate Spade Target Market in Germany

A data profile of the people who buy, follow and care about Kate Spade in Germany — modelled from more than twelve digital signal sources. Kate Spade has an estimated audience of 580,608 people in Germany.

#14among Entrepreneur in Germany#1360among Brand in Germany#523in Fashion & Accessoires

The average Kate Spade fan in Germany is 37.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Gift basket, Tory Burch, Belkin, with strongest over-indexing on Gift basket (75.06× the country average).

Demographically, the Kate Spade audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kate Spade fan in Germany is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Gift basket.

Category: Fashion & Accessoires · Type: Brand · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kate Spade profile in Germany.

Audience size
581K
in Germany
Gender
76.5%♀
23.5% male
Age
37.2
average years
Country rank
#10395
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kate Spade

76.5% are female, 23.5% are male, average age 37.2.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Kate Spade audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age37.2
Estimated audience size580,608
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Kate Spade audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Kate Spade audience comes from Germany.

Worldwide audience distribution share by country for Kate Spade
CountryShare
United States48.7%
United Kingdom6.5%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kate Spade audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kate Spade customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.56×
02Hamburg~20K1.51×
03Hessen~60K1.43×
04Schleswig-Holstein~30K1.34×
05Baden-Württemberg~100K1.33×
06Berlin~30K1.15×
07Nordrhein-Westfalen~100K1.08×
08Rheinland-Pfalz~30K1.03×
09Bremen~5K0.97×
10Niedersachsen~50K0.82×
11Saarland~6K0.78×
12Mecklenburg-Vorpommern~8K0.73×
13Brandenburg~10K0.70×
14Thüringen~10K0.64×
15Sachsen-Anhalt~9K0.62×
16Sachsen~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Kate Spade, Germany
0.61×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kate Spade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kate Spade audience
#·InterestCategoryAffinity×
01Gift basketHome & Garden75.06×
02ChronoswissFashion & Accessoires68.81×
03BelkinTechnology & Electronics40.74×
04Srinakharinwirot UniversityBusiness & Career18.06×
05MarshallsFashion & Accessoires16.52×
06Tory BurchFashion & Accessoires14.52×
07Syria TVMovies & TV13.50×
08Old NavyFashion & Accessoires10.87×
09Ted BakerFashion & Accessoires10.79×
10Anker (mobile chargers)Technology & Electronics8.66×
11ChloéFashion & Accessoires8.09×
12HunkemöllerShopping5.01×
13Marco PoloFashion & Accessoires4.88×
14IntimissimiFashion & Accessoires4.70×
15ClockFashion & Accessoires4.23×
16Street OneFashion & Accessoires4.18×
17BreuningerFashion & Accessoires3.40×
18HermèsFashion & Accessoires3.24×
19Consumer electronicsTechnology & Electronics1.89×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kate Spade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kate Spade audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.27×
IndulgenceJOY1.85×
Design AffinityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kate Spade audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.83×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kate Spade's target market in Germany?

Kate Spade's target market in Germany covers an estimated 580,608 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Kate Spade customers?

76.5% of the Kate Spade audience are female, 23.5% are male, with an average age of 37.2 years.

03

Which brands do Kate Spade fans like most?

Kate Spade fans show strongest brand affinity for Gift basket (75.06×), Tory Burch (14.52×), and Belkin (40.74×) over the country average.

04

Where do Kate Spade fans live in Germany?

Kate Spade fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kate Spade fans also like?

Beyond Kate Spade itself, the audience over-indexes on Tory Burch (14.52×), Belkin (40.74×), Chronoswiss (68.81×), and Ted Baker (10.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kate Spade audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kate Spade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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