Rascasse Audience Intelligence

Anker (mobile chargers) Target Market in Germany

A data profile of the people who buy, follow and care about Anker (mobile chargers) in Germany — modelled from more than twelve digital signal sources. Anker (mobile chargers) has an estimated audience of 1,338,994 people in Germany.

#622among Brand in Germany#253in Technology & Electronics

The average Anker (mobile chargers) fan in Germany is 33.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Battery charger, Inductive charging, Walmart, with strongest over-indexing on Battery charger (62.35× the country average).

Demographically, the Anker (mobile chargers) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Anker (mobile chargers) fan in Germany is balanced, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Battery charger.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anker (mobile chargers) profile in Germany.

Audience size
1.3M
in Germany
Gender
46.3%♀
53.7% male
Age
33.8
average years
Country rank
#4959
Brand in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Anker (mobile chargers)

46.3% are female, 53.7% are male, average age 33.8.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Anker (mobile chargers) audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age33.8
Estimated audience size1,338,994
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Anker (mobile chargers) audience in Germany
Age bracketShare%
16-1940%
20-2916%
30-3916%
40-4913%
50+15%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Anker (mobile chargers) audience comes from Germany.

Worldwide audience distribution share by country for Anker (mobile chargers)
CountryShare
Japan24.1%
United States15.1%
China13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anker (mobile chargers) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Anker (mobile chargers) customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.11×
02Baden-Württemberg~100K1.10×
03Niedersachsen~90K1.10×
04Hessen~70K1.07×
05Bayern~100K1.06×
06Nordrhein-Westfalen~200K1.03×
07Hamburg~20K1.03×
08Brandenburg~20K1.01×
09Sachsen~40K1.00×
10Mecklenburg-Vorpommern~20K1.00×
11Sachsen-Anhalt~20K0.96×
12Thüringen~20K0.96×
13Rheinland-Pfalz~40K0.95×
14Berlin~30K0.93×
15Bremen~6K0.88×
16Saarland~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Anker (mobile chargers), Germany
0.87×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anker (mobile chargers) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anker (mobile chargers) audience
#·InterestCategoryAffinity×
01Inductive chargingHome & Garden82.64×
02Battery chargerHome & Garden62.35×
03BelkinTechnology & Electronics37.02×
04Screen protectorTechnology & Electronics35.43×
05OtterBoxTechnology & Electronics31.87×
06RedbubbleLiterature28.13×
07BellroyHome & Garden22.11×
08WalmartShopping20.00×
09Eddy MerckxSports20.00×
10Bob the BuilderMovies & TV18.80×
11Secret Garden (TV series)Movies & TV16.82×
12Maison MargielaFashion & Accessoires16.63×
13RimowaFashion & Accessoires15.56×
14Amazon KindleLiterature6.95×
15Polo Ralph LaurenFashion & Accessoires4.40×
16HugendubelShopping4.18×
17Unique GiftsShopping3.54×
18FRITZ!BoxTechnology & Electronics3.46×
19MSNNews3.37×
20AppleTechnology & Electronics2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anker (mobile chargers) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anker (mobile chargers) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.89×
Convenience OrientationPREMIUM1.72×
PatriotismCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anker (mobile chargers) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.58×
Healthy LifestyleBALANCE0.73×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Anker (mobile chargers)'s target market in Germany?

Anker (mobile chargers)'s target market in Germany covers an estimated 1,338,994 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Anker (mobile chargers) customers?

46.3% of the Anker (mobile chargers) audience are female, 53.7% are male, with an average age of 33.8 years.

03

Which brands do Anker (mobile chargers) fans like most?

Anker (mobile chargers) fans show strongest brand affinity for Battery charger (62.35×), Inductive charging (82.64×), and Walmart (20×) over the country average.

04

Where do Anker (mobile chargers) fans live in Germany?

Anker (mobile chargers) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Anker (mobile chargers) fans also like?

Beyond Anker (mobile chargers) itself, the audience over-indexes on Inductive charging (82.64×), Walmart (20×), Maison Margiela (16.63×), and Screen protector (35.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Anker (mobile chargers) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anker (mobile chargers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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