Redbubble Audience in Germany
Redbubble has an estimated audience of 272,280 people in Germany. 68.6% are female, 31.4% are male, average age 27.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: OtterBox, Society6, Anker (mobile chargers), Belkin, Boston Terrier.
The average Redbubble fan in Germany is 27.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include OtterBox, Society6, Anker (mobile chargers), with strongest over-indexing on OtterBox (59.43× the country average). Demographically, the Redbubble audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand
Demographics of Redbubble fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 27.1 |
| Estimated audience size | 272,280 |
Audience persona
The typical Redbubble fan in Germany is more female, around 27.1 years old, with strong Sustainability tendencies and a notable affinity for OtterBox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,927 | 1.04× |
| Bayern | 43,716 | 1× |
| Baden-Württemberg | 34,867 | 0.94× |
| Niedersachsen | 26,504 | 1× |
| Hessen | 21,387 | 1.03× |
| Berlin | 14,997 | 1.23× |
| Sachsen | 14,427 | 1.08× |
| Rheinland-Pfalz | 13,128 | 0.96× |
| Schleswig-Holstein | 9,625 | 0.98× |
| Brandenburg | 7,384 | 0.87× |
| Thüringen | 6,731 | 0.97× |
| Sachsen-Anhalt | 6,673 | 0.95× |
| Hamburg | 6,168 | 1× |
| Mecklenburg-Vorpommern | 5,097 | 0.98× |
| Saarland | 2,989 | 0.89× |
| Bremen | 2,477 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| OtterBox | 59.43× | Technology & Electronics |
| Society6 | 64.67× | Shopping |
| Anker (mobile chargers) | 28.13× | Technology & Electronics |
| Belkin | 66.03× | Technology & Electronics |
| Boston Terrier | 11.74× | Pets & Animals |
| Euphoria | 3.66× | Movies & TV |
| Spreadshirt | 13.07× | Fashion & Accessoires |
| Harry Potter | 2.08× | Movies & TV |
| Bar stool | 33.52× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Srinakharinwirot University | 20× | Business & Career |
| KPop Demon Hunters | 3.76× | Movies & TV |
| BTS | 7× | Music & Radio |
| Anime & Cosplay | 5.87× | Fashion & Accessoires |
| Perrier | 30.28× | Food & Beverages |
| La Vie est Belle (1987 film) | 13.87× | Movies & TV |
| Zendaya | 6.31× | Movies & TV |
| Envato | 13.62× | Internet & Social Media |
| Zazzle | 37.52× | Fashion & Accessoires |
| hotstar | 8.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.91 |
| Extroversion | THRILL | 1.91 |
| Early Adopter Mentality | POWER | 1.87 |
| Urban Lifestyle | OPEN | 1.68 |
| Individualism | JOY | 1.51 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| United Kingdom | 8.4% |
| Canada | 5.0% |
See Redbubble audiences in other countries
More Literature audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Redbubble have in Germany?
Redbubble has an estimated audience of 272,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Redbubble fans?
68.6% of Redbubble fans are female, 31.4% are male, with an average age of 27.1 years.
Which brands do Redbubble fans like most?
Redbubble fans show strongest brand affinity for OtterBox (59.43×), Society6 (64.67×), and Anker (mobile chargers) (28.13×) over the country average.
Where do Redbubble fans live in Germany?
Redbubble fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,927), Bayern (reach 43,716), and Baden-Württemberg (reach 34,867). These three regions account for the largest share of the active audience.
What other brands do Redbubble fans also like?
Beyond Redbubble itself, the audience over-indexes on Society6 (64.67×), Anker (mobile chargers) (28.13×), Belkin (66.03×), and Boston Terrier (11.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Redbubble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.