Rascasse Audience Intelligence

Redbubble Target Market in United States

A data profile of the people who buy, follow and care about Redbubble in United States — modelled from more than twelve digital signal sources. Redbubble has an estimated audience of 2,351,417 people in United States.

#1262among Brand in United States#212in Literature

The average Redbubble fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Society6, Rifle Paper Co., OtterBox, with strongest over-indexing on Society6 (61.4× the country average).

Demographically, the Redbubble audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Redbubble fan in United States is more female, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Society6.

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Redbubble profile in United States.

Audience size
2.4M
in United States
Gender
70.8%♀
29.2% male
Age
29.2
average years
Country rank
#12503
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Redbubble

70.8% are female, 29.2% are male, average age 29.2.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Redbubble audience in United States
MetricValue
Female70.8%
Male29.2%
Average age29.2
Estimated audience size2,351,417
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Redbubble audience in United States
Age bracketShare%
16-1952%
20-2919%
30-3911%
40-499%
50+8%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Redbubble audience comes from United States.

Worldwide audience distribution share by country for Redbubble
CountryShare
United States35.5%
United Kingdom8.4%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Redbubble audience in United States is strongest.

Fig. 05

Top regions by affinity

Redbubble customers by region in United States
#RegionReachAffinity×
01New Hampshire~10K1.28×
02Utah~30K1.25×
03Vermont~5K1.23×
04Oregon~30K1.22×
05Maine~10K1.21×
06Colorado~40K1.15×
07Washington~50K1.14×
08Wisconsin~40K1.14×
09Rhode Island~9K1.14×
10Alaska~6K1.14×
11Massachusetts~50K1.12×
12Idaho~10K1.11×
13Missouri~40K1.10×
14Pennsylvania~90K1.09×
15North Dakota~5K1.09×
16Ohio~80K1.08×
17Kentucky~30K1.08×
18Connecticut~30K1.08×
19Indiana~50K1.07×
20Minnesota~40K1.07×
21Kansas~20K1.07×
22Michigan~70K1.05×
23Iowa~20K1.04×
24Montana~7K1.04×
25West Virginia~10K1.02×
26Tennessee~50K1.01×
27Virginia~60K0.99×
28Arizona~50K0.99×
29South Dakota~5K0.99×
30Illinois~80K0.98×
31Nebraska~10K0.97×
32New Mexico~10K0.93×
33New York~100K0.92×
34North Carolina~70K0.92×
35California~200K0.91×
36Maryland~40K0.89×
37New Jersey~50K0.88×
38South Carolina~30K0.88×
39Arkansas~20K0.87×
40Washington, District of Columbia~6K0.87×
41Oklahoma~20K0.86×
42Alabama~30K0.85×
43Nevada~20K0.85×
44Florida~100K0.84×
45Delaware~5K0.82×
46Georgia~60K0.79×
47Hawaii~8K0.79×
48Texas~200K0.76×
49Louisiana~20K0.70×
50Mississippi~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Redbubble, United States
0.70×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Redbubble audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Redbubble audience
#·InterestCategoryAffinity×
01Rifle Paper Co.Home & Garden69.16×
02Society6Shopping61.40×
03Urban Armor GearTechnology & Electronics31.04×
04BelkinTechnology & Electronics28.76×
05Anker (mobile chargers)Technology & Electronics28.52×
06OtterBoxTechnology & Electronics27.86×
07BellroyHome & Garden22.96×
08ThreadlessArts & Culture19.03×
09TeespringFashion & Accessoires17.94×
10MissoniFashion & Accessoires12.14×
11DepopFashion & Accessoires12.06×
12CasetifyTechnology & Electronics11.76×
13The RealRealFashion & Accessoires9.00×
14BTSMusic & Radio8.15×
15Millie Bobby BrownMovies & TV5.77×
16Sabrina CarpenterMusic & Radio4.24×
17YouTube MusicInternet & Social Media3.98×
18Funny VideosInternet & Social Media3.34×
19Harry PotterMovies & TV1.96×
20KPop Demon HuntersMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Redbubble audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Redbubble audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
ExtroversionTHRILL1.19×
Design AffinityPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Redbubble audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
PatriotismCONSERVATISM0.56×
Risk AppetiteTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Redbubble's target market in United States?

Redbubble's target market in United States covers an estimated 2,351,417 people, concentrated in California and Texas.

02

What is the gender split and age of Redbubble customers?

70.8% of the Redbubble audience are female, 29.2% are male, with an average age of 29.2 years.

03

Which brands do Redbubble fans like most?

Redbubble fans show strongest brand affinity for Society6 (61.4×), Rifle Paper Co. (69.16×), and OtterBox (27.86×) over the country average.

04

Where do Redbubble fans live in United States?

Redbubble fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Redbubble fans also like?

Beyond Redbubble itself, the audience over-indexes on Rifle Paper Co. (69.16×), OtterBox (27.86×), Anker (mobile chargers) (28.52×), and Belkin (28.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Redbubble audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Redbubble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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