Redbubble Audience in United States

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Redbubble has an estimated audience of 2,385,940 people in United States. 70.8% are female, 29.2% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Society6, Rifle Paper Co., OtterBox, Anker (mobile chargers), Belkin.

The average Redbubble fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Society6, Rifle Paper Co., OtterBox, with strongest over-indexing on Society6 (61.4× the country average). Demographically, the Redbubble audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Redbubble fans

Demographic split for Redbubble audience in United States
MetricValue
Female70.8%
Male29.2%
Average age29.2
Estimated audience size2,385,940

Audience persona

The typical Redbubble fan in United States is more female, around 29.2 years old, with strong Design Affinity tendencies and a notable affinity for Society6.

Top regions in United States

Top regions ranked by reach for Redbubble in United States
RegionReachAffinity
California251,4410.96×
Texas166,5990.81×
Florida139,3090.86×
New York126,7590.95×
Pennsylvania91,4571.14×
Illinois81,6211.03×
Ohio81,4041.11×
North Carolina68,0410.95×
Michigan67,2461.08×
Virginia60,5061.04×
Georgia59,6820.81×
Washington56,7291.19×
New Jersey55,8290.92×
Massachusetts53,6941.14×
Arizona50,8461.04×
Tennessee48,9111.02×
Indiana48,0101.1×
Colorado44,7621.19×
Missouri44,1381.15×
Wisconsin41,7921.16×
Minnesota36,7691.08×
Maryland36,6280.89×
Oregon33,4091.22×
Kentucky32,8901.1×
South Carolina32,8500.92×
Alabama28,7530.86×
Utah27,5921.29×
Connecticut26,5941.11×
Oklahoma22,5880.85×
Louisiana21,8320.71×
Iowa20,4171.04×
Nevada19,5810.85×
Kansas19,4191.03×
Arkansas16,4790.84×
Idaho13,2711.11×
Mississippi13,1360.67×
New Hampshire12,1001.29×
Nebraska11,1910.94×
Maine10,4301.22×
New Mexico10,4270.87×
West Virginia10,3550.93×
Rhode Island8,3891.1×
Hawaii7,9720.78×
Montana6,6501×
Washington, District of Columbia6,2960.88×
Alaska5,3671.05×
South Dakota5,1030.93×
Delaware5,0890.77×
Vermont4,8521.16×
North Dakota4,5650.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Redbubble audience
BrandAffinityCategory
Society661.4×Shopping
Rifle Paper Co.69.16×Home & Garden
OtterBox27.86×Technology & Electronics
Anker (mobile chargers)28.52×Technology & Electronics
Belkin28.76×Technology & Electronics
Depop12.06×Fashion & Accessoires
LifeProof30.76×Technology & Electronics
Millie Bobby Brown5.77×Movies & TV
YouTube Music3.98×Internet & Social Media
BTS8.15×Music & Radio
Casetify11.76×Technology & Electronics
Sabrina Carpenter4.24×Music & Radio
Euphoria1.58×Movies & TV
Missoni12.14×Fashion & Accessoires
The RealReal9×Fashion & Accessoires
Urban Armor Gear31.04×Technology & Electronics
Harry Potter1.96×Movies & TV
Threadless19.03×Arts & Culture
Labubu4.17×Kids & Family
Bellroy22.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Redbubble audience
TraitClusterScore
Design AffinityPREMIUM2.02
SustainabilityBALANCE1.95
MindfulnessBALANCE1.63
Early Adopter MentalityPOWER1.57
ExtroversionTHRILL1.48
CreativityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Redbubble
CountryShare
United States36.0%
United Kingdom8.4%
Canada5.0%

See Redbubble audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Redbubble have in United States?

Redbubble has an estimated audience of 2,385,940 people in United States, concentrated in California and Texas.

What is the gender split and age of Redbubble fans?

70.8% of Redbubble fans are female, 29.2% are male, with an average age of 29.2 years.

Which brands do Redbubble fans like most?

Redbubble fans show strongest brand affinity for Society6 (61.4×), Rifle Paper Co. (69.16×), and OtterBox (27.86×) over the country average.

Where do Redbubble fans live in United States?

Redbubble fans in United States are most concentrated in California (reach 251,441), Texas (reach 166,599), and Florida (reach 139,309). These three regions account for the largest share of the active audience.

What other brands do Redbubble fans also like?

Beyond Redbubble itself, the audience over-indexes on Rifle Paper Co. (69.16×), OtterBox (27.86×), Anker (mobile chargers) (28.52×), and Belkin (28.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Redbubble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.