Threadless Audience in United States

Threadless logo

Threadless has an estimated audience of 680,844 people in United States. 58.8% are female, 41.2% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Nebraska Cornhuskers football, Steampunk, Natural rubber, 3D printing.

The average Threadless fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Nebraska Cornhuskers football, Steampunk, with strongest over-indexing on Dog breed (1.85× the country average). Demographically, the Threadless audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of Threadless fans

Demographic split for Threadless audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.0
Estimated audience size680,844

Audience persona

The typical Threadless fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Threadless in United States
RegionReachAffinity
California87,4071.17×
Texas45,4910.78×
Florida33,9350.74×
Illinois33,3681.47×
New York32,2390.85×
Washington24,9601.83×
Pennsylvania21,0800.92×
Ohio19,4040.93×
North Carolina18,7170.91×
Michigan17,3530.97×
Georgia16,2840.78×
Virginia16,0950.97×
Oregon15,7102.01×
Colorado15,5361.45×
Massachusetts15,4591.15×
Arizona13,4380.97×
Wisconsin13,1031.28×
New Jersey12,4350.72×
Missouri11,6431.06×
Indiana11,3700.91×
Minnesota11,1441.14×
Maryland11,0510.94×
Tennessee10,9720.8×
Utah7,8811.29×
Kentucky7,7780.91×
Oklahoma7,4730.99×
Nevada7,4361.13×
South Carolina6,8750.67×
Alabama6,4850.68×
Louisiana5,5660.63×
Connecticut5,1520.75×
Iowa4,7600.85×
Kansas4,4990.84×
New Mexico4,4461.3×
Arkansas4,1210.73×
Idaho4,0171.18×
Hawaii3,8701.32×
Maine3,4001.39×
Mississippi2,8370.51×
New Hampshire2,7571.03×
Nebraska2,5200.74×
Montana2,2641.2×
Rhode Island2,1000.97×
West Virginia2,0450.64×
Washington, District of Columbia1,7980.88×
Vermont1,6291.36×
Alaska1,5581.07×
Wyoming1,2631.25×
Delaware1,1920.63×
South Dakota1,0850.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Threadless audience
BrandAffinityCategory
Dog breed1.85×Pets & Animals
Nebraska Cornhuskers football3.74×Sports
Steampunk5.07×Fashion & Accessoires
Natural rubber1.81×Cars & Mobility
3D printing2.18×Technology & Electronics
John Havlicek12.62×Sports
Jaws4.23×Movies & TV
Israel1.62×Travel & Leisure
JDSU2.31×Business & Career
Captain America (1990 film)2.82×Movies & TV
Mothercare1.9×Kids & Family
Grammarly2.7×Business & Career
Tiffany Haddish2.97×Movies & TV
Urban horticulture1.95×Home & Garden
Mangaka2.3×Literature
Governor of Michigan3.95×Politics & Society
REC TEC Grills10.05×Sports
Winemaking2.39×Food & Beverages
Nipsey Hussle2.85×Music & Radio
Sugar glass14.02×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Threadless audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
Design AffinityPREMIUM1.97
SustainabilityBALANCE1.95
Early Adopter MentalityPOWER1.82
ExtroversionTHRILL1.67
Urban LifestyleOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Threadless
CountryShare
United States49.1%
Italy6.9%
India5.0%

See Threadless audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Threadless have in United States?

Threadless has an estimated audience of 680,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Threadless fans?

58.8% of Threadless fans are female, 41.2% are male, with an average age of 37.0 years.

Which brands do Threadless fans like most?

Threadless fans show strongest brand affinity for Dog breed (1.85×), Nebraska Cornhuskers football (3.74×), and Steampunk (5.07×) over the country average.

Where do Threadless fans live in United States?

Threadless fans in United States are most concentrated in California (reach 87,407), Texas (reach 45,491), and Florida (reach 33,935). These three regions account for the largest share of the active audience.

What other brands do Threadless fans also like?

Beyond Threadless itself, the audience over-indexes on Nebraska Cornhuskers football (3.74×), Steampunk (5.07×), Natural rubber (1.81×), and 3D printing (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Threadless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.