Threadless Audience in United States

Threadless has an estimated audience of 680,844 people in United States. 58.8% are female, 41.2% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Livemusic, Planet Fitness, Diaper bag, UCI Cyclo-cross World Championships.

The average Threadless fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Livemusic, Planet Fitness, with strongest over-indexing on Horoscope (10.75× the country average). Demographically, the Threadless audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

Demographics of Threadless fans

Demographic split for Threadless audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.0
Estimated audience size680,844

Audience persona

The typical Threadless fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Threadless in United States
RegionReachAffinity
California87,4071.17×
Texas45,4910.78×
Florida33,9350.74×
Illinois33,3681.47×
New York32,2390.85×
Washington24,9601.83×
Pennsylvania21,0800.92×
Ohio19,4040.93×
North Carolina18,7170.91×
Michigan17,3530.97×
Georgia16,2840.78×
Virginia16,0950.97×
Oregon15,7102.01×
Colorado15,5361.45×
Massachusetts15,4591.15×
Arizona13,4380.97×
Wisconsin13,1031.28×
New Jersey12,4350.72×
Missouri11,6431.06×
Indiana11,3700.91×
Minnesota11,1441.14×
Maryland11,0510.94×
Tennessee10,9720.8×
Utah7,8811.29×
Kentucky7,7780.91×
Oklahoma7,4730.99×
Nevada7,4361.13×
South Carolina6,8750.67×
Alabama6,4850.68×
Louisiana5,5660.63×
Connecticut5,1520.75×
Iowa4,7600.85×
Kansas4,4990.84×
New Mexico4,4461.3×
Arkansas4,1210.73×
Idaho4,0171.18×
Hawaii3,8701.32×
Maine3,4001.39×
Mississippi2,8370.51×
New Hampshire2,7571.03×
Nebraska2,5200.74×
Montana2,2641.2×
Rhode Island2,1000.97×
West Virginia2,0450.64×
Washington, District of Columbia1,7980.88×
Vermont1,6291.36×
Alaska1,5581.07×
Wyoming1,2631.25×
Delaware1,1920.63×
South Dakota1,0850.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Threadless audience
BrandAffinityCategory
Horoscope10.75×Health
Livemusic6.1×Music & Radio
Planet Fitness3.93×Sports
Diaper bag5.96×Kids & Family
UCI Cyclo-cross World Championships398.24×Sports
Boston Marathon12.16×Sports
Luxury Travel9.95×Travel & Leisure
Björk16.31×Music & Radio
Zazzle13.65×Fashion & Accessoires
Superman2.02×Movies & TV
Bass guitar3.61×Music & Radio
CustomInk14.93×Shopping
JBL10.7×Technology & Electronics
Blended whiskey8.29×Food & Beverages
Cross-country skiing10.12×Sports
ModCloth14.3×Fashion & Accessoires
Redbubble12.38×Literature
Prepackaged meal9.67×Food & Beverages
Financial Times11.23×News
Harry Potter2.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Threadless audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
Design AffinityPREMIUM1.97
SustainabilityBALANCE1.95
Early Adopter MentalityPOWER1.82
ExtroversionTHRILL1.67
Urban LifestyleOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Threadless
CountryShare
United States49.1%
Italy6.9%
India5.0%

See Threadless audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Threadless have in United States?

Threadless has an estimated audience of 680,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Threadless fans?

58.8% of Threadless fans are female, 41.2% are male, with an average age of 37.0 years.

Which brands do Threadless fans like most?

Threadless fans show strongest brand affinity for Horoscope (10.75×), Livemusic (6.1×), and Planet Fitness (3.93×) over the country average.

Where do Threadless fans live in United States?

Threadless fans in United States are most concentrated in California (reach 87,407), Texas (reach 45,491), and Florida (reach 33,935). These three regions account for the largest share of the active audience.

What other brands do Threadless fans also like?

Beyond Threadless itself, the audience over-indexes on Livemusic (6.1×), Planet Fitness (3.93×), Diaper bag (5.96×), and UCI Cyclo-cross World Championships (398.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Threadless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.