Zazzle Audience in United States

Zazzle logo

Zazzle has an estimated audience of 2,957,654 people in United States. 83.4% are female, 16.6% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Web banner, Things Remembered, Mixbook, Keychain, Water bottle.

The average Zazzle fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Web banner, Things Remembered, Mixbook, with strongest over-indexing on Web banner (43.85× the country average). Demographically, the Zazzle audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Zazzle fans

Demographic split for Zazzle audience in United States
MetricValue
Female83.4%
Male16.6%
Average age41.2
Estimated audience size2,957,654

Audience persona

The typical Zazzle fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Web banner.

Top regions in United States

Top regions ranked by reach for Zazzle in United States
RegionReachAffinity
California336,8091.04×
Texas248,1840.98×
New York222,2671.34×
Florida194,4450.97×
Pennsylvania127,2451.28×
New Jersey115,0001.53×
Illinois111,3951.13×
Georgia100,2471.1×
Ohio99,0271.09×
North Carolina94,5221.06×
Michigan89,1491.15×
Massachusetts73,2361.26×
Virginia67,9980.94×
Tennessee63,4551.07×
Arizona56,2780.93×
Louisiana54,6921.43×
Indiana53,7590.99×
Maryland52,3841.03×
South Carolina52,1661.17×
Alabama48,3641.17×
Wisconsin46,0701.04×
Washington45,4940.77×
Missouri45,4380.95×
Connecticut43,6371.47×
Colorado43,0520.92×
Minnesota39,8800.94×
Kentucky33,9680.92×
Oklahoma29,5410.9×
Mississippi29,4741.21×
Oregon28,5210.84×
Nevada25,3350.89×
Arkansas21,4790.88×
Iowa21,4600.88×
Kansas20,0650.86×
Utah17,3320.65×
New Hampshire14,8191.27×
New Mexico13,5860.92×
Nebraska13,0310.88×
Idaho12,7000.86×
Rhode Island12,0651.28×
West Virginia11,6370.84×
Maine10,4310.98×
Hawaii9,8920.78×
Delaware8,8951.09×
Montana6,8230.83×
Washington, District of Columbia5,5520.62×
North Dakota4,9770.82×
South Dakota4,9360.72×
Alaska4,3780.69×
Vermont4,2770.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zazzle audience
BrandAffinityCategory
Web banner43.85×Internet & Social Media
Things Remembered49.8×Business & Career
Mixbook27.1×Internet & Social Media
Keychain6.29×Technology & Electronics
Water bottle6.87×Food & Beverages
Bespoke tailoring6.11×Fashion & Accessoires
Hobby Lobby2.06×Home & Garden
Personalization Mall10.22×Shopping
Marshalls2.1×Fashion & Accessoires
Old Navy1.79×Fashion & Accessoires
Macy's1.58×Shopping
Sales promotion1.5×Shopping
Women's clothing1.6×Fashion & Accessoires
The Knot (Website)6.45×Kids & Family
Kohl's1.6×Shopping
Etsy1.97×Fashion & Accessoires
Snorg Tees27.66×Fashion & Accessoires
Christmas1.64×Kids & Family
Dresses1.64×Fashion & Accessoires
Boutiques1.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zazzle audience
TraitClusterScore
ExtroversionTHRILL1.68
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.47
Family OrientationCONSERVATISM1.27
IndulgenceJOY1.25
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Zazzle
CountryShare
United States74.7%
United Kingdom3.2%
Australia2.4%

See Zazzle audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Zazzle have in United States?

Zazzle has an estimated audience of 2,957,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Zazzle fans?

83.4% of Zazzle fans are female, 16.6% are male, with an average age of 41.2 years.

Which brands do Zazzle fans like most?

Zazzle fans show strongest brand affinity for Web banner (43.85×), Things Remembered (49.8×), and Mixbook (27.1×) over the country average.

Where do Zazzle fans live in United States?

Zazzle fans in United States are most concentrated in California (reach 336,809), Texas (reach 248,184), and New York (reach 222,267). These three regions account for the largest share of the active audience.

What other brands do Zazzle fans also like?

Beyond Zazzle itself, the audience over-indexes on Things Remembered (49.8×), Mixbook (27.1×), Keychain (6.29×), and Water bottle (6.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zazzle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.