Rascasse Audience Intelligence

Zazzle Target Market in United States

A data profile of the people who buy, follow and care about Zazzle in United States — modelled from more than twelve digital signal sources. Zazzle has an estimated audience of 2,896,741 people in United States.

#1088among Brand in United States#497in Fashion & Accessoires

The average Zazzle fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Things Remembered, Web banner, Mixbook, with strongest over-indexing on Things Remembered (49.8× the country average).

Demographically, the Zazzle audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zazzle fan in United States is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Things Remembered.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zazzle profile in United States.

Audience size
2.9M
in United States
Gender
83.4%♀
16.6% male
Age
41.2
average years
Country rank
#10600
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zazzle

83.4% are female, 16.6% are male, average age 41.2.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Zazzle audience in United States
MetricValue
Female83.4%
Male16.6%
Average age41.2
Estimated audience size2,896,741
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Zazzle audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3922%
40-4927%
50+19%
Fig. 04

Worldwide distribution

74.3%

of the worldwide Zazzle audience comes from United States.

Worldwide audience distribution share by country for Zazzle
CountryShare
United States74.3%
United Kingdom3.1%
Australia2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zazzle audience in United States is strongest.

Fig. 05

Top regions by affinity

Zazzle customers by region in United States
#RegionReachAffinity×
01New Jersey~100K1.47×
02Connecticut~40K1.45×
03Louisiana~50K1.41×
04Rhode Island~10K1.32×
05New Hampshire~20K1.31×
06New York~200K1.26×
07Mississippi~30K1.24×
08Pennsylvania~100K1.22×
09Massachusetts~70K1.21×
10South Carolina~50K1.18×
11Alabama~50K1.16×
12Michigan~90K1.13×
13Delaware~9K1.11×
14Illinois~100K1.07×
15Ohio~100K1.07×
16Georgia~100K1.06×
17Tennessee~60K1.04×
18Wisconsin~50K1.04×
19Maine~10K1.04×
20North Carolina~90K1.02×
21Maryland~50K1.01×
22California~300K0.98×
23Florida~200K0.95×
24Indiana~50K0.95×
25Vermont~5K0.95×
26Missouri~40K0.94×
27Minnesota~40K0.93×
28Iowa~20K0.93×
29New Mexico~10K0.93×
30North Dakota~6K0.93×
31Texas~200K0.92×
32Nebraska~10K0.92×
33Virginia~70K0.91×
34Colorado~40K0.91×
35Idaho~10K0.91×
36West Virginia~10K0.91×
37Kentucky~30K0.90×
38Montana~7K0.90×
39Arizona~50K0.89×
40Oklahoma~30K0.89×
41Kansas~20K0.89×
42Arkansas~20K0.88×
43Nevada~20K0.85×
44Oregon~30K0.83×
45South Dakota~5K0.80×
46Alaska~5K0.77×
47Hawaii~10K0.76×
48Washington~40K0.74×
49Utah~20K0.65×
50Washington, District of Columbia~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Zazzle, United States
0.64×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zazzle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zazzle audience
#·InterestCategoryAffinity×
01Things RememberedBusiness & Career49.80×
02Web bannerInternet & Social Media43.85×
03Snorg TeesFashion & Accessoires27.66×
04MixbookInternet & Social Media27.10×
05Personalization MallShopping10.22×
06Water bottleFood & Beverages6.87×
07The Knot (Website)Kids & Family6.45×
08KeychainTechnology & Electronics6.29×
09Bespoke tailoringFashion & Accessoires6.11×
10MarshallsFashion & Accessoires2.10×
11Hobby LobbyHome & Garden2.06×
12EtsyFashion & Accessoires1.97×
13Old NavyFashion & Accessoires1.79×
14ChristmasKids & Family1.64×
15DressesFashion & Accessoires1.64×
16Macy'sShopping1.61×
17Women's clothingFashion & Accessoires1.60×
18Kohl'sShopping1.60×
19BoutiquesFashion & Accessoires1.55×
20Sales promotionShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zazzle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zazzle audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.43×
ExtroversionTHRILL1.41×
Design AffinityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zazzle audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Need for SecurityCONSERVATISM0.89×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zazzle's target market in United States?

Zazzle's target market in United States covers an estimated 2,896,741 people, concentrated in California and Texas.

02

What is the gender split and age of Zazzle customers?

83.4% of the Zazzle audience are female, 16.6% are male, with an average age of 41.2 years.

03

Which brands do Zazzle fans like most?

Zazzle fans show strongest brand affinity for Things Remembered (49.8×), Web banner (43.85×), and Mixbook (27.1×) over the country average.

04

Where do Zazzle fans live in United States?

Zazzle fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zazzle fans also like?

Beyond Zazzle itself, the audience over-indexes on Web banner (43.85×), Mixbook (27.1×), Keychain (6.29×), and Water bottle (6.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Zazzle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zazzle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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