Things Remembered Audience in United States

Things Remembered logo

Things Remembered has an estimated audience of 413,522 people in United States. 72.9% are female, 27.1% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Zazzle, Le Corbusier, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Things Remembered fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zazzle, Le Corbusier, Autism Awareness, with strongest over-indexing on Zazzle (38.96× the country average). Demographically, the Things Remembered audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Things Remembered fans

Demographic split for Things Remembered audience in United States
MetricValue
Female72.9%
Male27.1%
Average age36.0
Estimated audience size413,522

Audience persona

The typical Things Remembered fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Zazzle.

Top regions in United States

Top regions ranked by reach for Things Remembered in United States
RegionReachAffinity
California58,8871.29×
Texas41,2171.16×
Florida38,3861.37×
New York33,9961.47×
Ohio26,4522.08×
Pennsylvania23,4291.68×
Michigan23,3892.16×
Illinois23,1241.68×
New Jersey20,2391.92×
Georgia16,8671.32×
Virginia16,2731.62×
Maryland14,9722.11×
Massachusetts14,9231.83×
North Carolina11,4980.92×
Arizona9,4331.12×
Indiana8,8131.17×
Missouri7,9171.19×
Kentucky7,3931.43×
Tennessee6,8660.83×
Wisconsin6,4951.04×
Connecticut5,9531.44×
South Carolina5,3570.86×
Minnesota4,5280.76×
Alabama4,2140.73×
Louisiana4,1620.78×
Colorado3,9870.61×
Nevada3,8160.95×
Rhode Island3,5252.68×
Washington3,3040.4×
Oklahoma3,1610.69×
New Hampshire2,5991.6×
West Virginia2,0861.08×
Delaware1,9521.71×
Kansas1,8220.56×
Oregon1,7870.38×
Iowa1,5260.45×
Washington, District of Columbia1,4261.15×
Mississippi1,2710.37×
Utah1,2430.34×
Nebraska1,1460.55×
Arkansas1,0890.32×
Maine1,0740.73×
New Mexico7820.38×
Idaho6670.32×
Hawaii4320.24×
North Dakota3050.36×
Montana2620.23×
South Dakota2590.27×
Vermont2160.3×
Alaska1690.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Things Remembered audience
BrandAffinityCategory
Zazzle38.96×Fashion & Accessoires
Le Corbusier134.51×Arts & Culture
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Luxury Travel14.79×Travel & Leisure
Personalization Mall24.78×Shopping
Income tax13.19×Business & Career
Planet Fitness4.21×Sports
Kia Sportage19.32×Cars & Mobility
Jean Paul Gaultier14.03×Fashion & Accessoires
Halifax (United Kingdom bank)32.93×Business & Career
Japanese whisky19.81×Food & Beverages
Cath Kidston14.24×Fashion & Accessoires
Roche Bobois20×Home & Garden
Luxury Bags15.64×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Moomin39.95×Literature
Lewis Hamilton8.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Things Remembered audience
TraitClusterScore
Luxury OrientationPREMIUM4.15
IndulgenceJOY2.2
Design AffinityPREMIUM2.13
Family OrientationCONSERVATISM1.82
Quality AwarenessPREMIUM1.66
Price SensitivityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Things Remembered
CountryShare
United States93.4%
United Kingdom2.5%
Brazil1.5%

See Things Remembered audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Things Remembered have in United States?

Things Remembered has an estimated audience of 413,522 people in United States, concentrated in California and Texas.

What is the gender split and age of Things Remembered fans?

72.9% of Things Remembered fans are female, 27.1% are male, with an average age of 36.0 years.

Which brands do Things Remembered fans like most?

Things Remembered fans show strongest brand affinity for Zazzle (38.96×), Le Corbusier (134.51×), and Autism Awareness (19.03×) over the country average.

Where do Things Remembered fans live in United States?

Things Remembered fans in United States are most concentrated in California (reach 58,887), Texas (reach 41,217), and Florida (reach 38,386). These three regions account for the largest share of the active audience.

What other brands do Things Remembered fans also like?

Beyond Things Remembered itself, the audience over-indexes on Le Corbusier (134.51×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Things Remembered. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.