Things Remembered Audience in United States

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Things Remembered has an estimated audience of 413,522 people in United States. 72.9% are female, 27.1% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Girolando cattle, Janitor, Home equity, Jesse Plemons, Elsword.

The average Things Remembered fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Girolando cattle, Janitor, Home equity, with strongest over-indexing on Girolando cattle (134.51× the country average). Demographically, the Things Remembered audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Things Remembered fans

Demographic split for Things Remembered audience in United States
MetricValue
Female72.9%
Male27.1%
Average age36.0
Estimated audience size413,522

Audience persona

The typical Things Remembered fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Girolando cattle.

Top regions in United States

Top regions ranked by reach for Things Remembered in United States
RegionReachAffinity
California58,8871.29×
Texas41,2171.16×
Florida38,3861.37×
New York33,9961.47×
Ohio26,4522.08×
Pennsylvania23,4291.68×
Michigan23,3892.16×
Illinois23,1241.68×
New Jersey20,2391.92×
Georgia16,8671.32×
Virginia16,2731.62×
Maryland14,9722.11×
Massachusetts14,9231.83×
North Carolina11,4980.92×
Arizona9,4331.12×
Indiana8,8131.17×
Missouri7,9171.19×
Kentucky7,3931.43×
Tennessee6,8660.83×
Wisconsin6,4951.04×
Connecticut5,9531.44×
South Carolina5,3570.86×
Minnesota4,5280.76×
Alabama4,2140.73×
Louisiana4,1620.78×
Colorado3,9870.61×
Nevada3,8160.95×
Rhode Island3,5252.68×
Washington3,3040.4×
Oklahoma3,1610.69×
New Hampshire2,5991.6×
West Virginia2,0861.08×
Delaware1,9521.71×
Kansas1,8220.56×
Oregon1,7870.38×
Iowa1,5260.45×
Washington, District of Columbia1,4261.15×
Mississippi1,2710.37×
Utah1,2430.34×
Nebraska1,1460.55×
Arkansas1,0890.32×
Maine1,0740.73×
New Mexico7820.38×
Idaho6670.32×
Hawaii4320.24×
North Dakota3050.36×
Montana2620.23×
South Dakota2590.27×
Vermont2160.3×
Alaska1690.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Things Remembered audience
BrandAffinityCategory
Girolando cattle134.51×Pets & Animals
Janitor14.24×Home & Garden
Home equity3.29×Home & Garden
Jesse Plemons4.28×Movies & TV
Elsword19.32×Games
JDSU3.39×Business & Career
Governor of Michigan8.1×Politics & Society
Historic site4.42×Arts & Culture
Nebraska Cornhuskers football3.11×Sports
Jingoism1.77×Politics & Society
Gett32.93×Cars & Mobility
Saving1.81×Business & Career
Charlamagne Tha God5.43×Movies & TV
TVNotas5.85×News
Vocal harmony2.52×Music & Radio
Grinch2.21×Movies & TV
Electrolyte2.58×Health
Home staging2.79×Home & Garden
Soldering iron1.72×Home & Garden
Mothercare1.66×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Things Remembered audience
TraitClusterScore
Luxury OrientationPREMIUM4.15
IndulgenceJOY2.2
Design AffinityPREMIUM2.13
Family OrientationCONSERVATISM1.82
Quality AwarenessPREMIUM1.66
Price SensitivityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Things Remembered
CountryShare
United States93.4%
United Kingdom2.5%
Brazil1.5%

See Things Remembered audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Things Remembered have in United States?

Things Remembered has an estimated audience of 413,522 people in United States, concentrated in California and Texas.

What is the gender split and age of Things Remembered fans?

72.9% of Things Remembered fans are female, 27.1% are male, with an average age of 36.0 years.

Which brands do Things Remembered fans like most?

Things Remembered fans show strongest brand affinity for Girolando cattle (134.51×), Janitor (14.24×), and Home equity (3.29×) over the country average.

Where do Things Remembered fans live in United States?

Things Remembered fans in United States are most concentrated in California (reach 58,887), Texas (reach 41,217), and Florida (reach 38,386). These three regions account for the largest share of the active audience.

What other brands do Things Remembered fans also like?

Beyond Things Remembered itself, the audience over-indexes on Janitor (14.24×), Home equity (3.29×), Jesse Plemons (4.28×), and Elsword (19.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Things Remembered. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.