Rascasse Audience Intelligence

Things Remembered Target Market in United States

A data profile of the people who buy, follow and care about Things Remembered in United States — modelled from more than twelve digital signal sources. Things Remembered has an estimated audience of 422,592 people in United States.

#4179among Brand in United States#2485in Business & Career

The average Things Remembered fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zazzle, City Bank, QVC, with strongest over-indexing on Zazzle (49.8× the country average).

Demographically, the Things Remembered audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Things Remembered fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Zazzle.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Things Remembered profile in United States.

Audience size
423K
in United States
Gender
72.9%♀
27.1% male
Age
36.0
average years
Country rank
#40366
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Things Remembered

72.9% are female, 27.1% are male, average age 36.0.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Things Remembered audience in United States
MetricValue
Female72.9%
Male27.1%
Average age36.0
Estimated audience size422,592
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Things Remembered audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4919%
50+14%
Fig. 04

Worldwide distribution

95.8%

of the worldwide Things Remembered audience comes from United States.

Worldwide audience distribution share by country for Things Remembered
CountryShare
United States95.8%
Brazil1.6%
India1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Things Remembered audience in United States is strongest.

Fig. 05

Top regions by affinity

Things Remembered customers by region in United States
#RegionReachAffinity×
01Rhode Island~3K2.49×
02Ohio~30K2.06×
03Maryland~10K2.06×
04Michigan~20K2.03×
05New Jersey~20K1.82×
06Massachusetts~10K1.72×
07Delaware~2K1.66×
08Pennsylvania~20K1.64×
09Illinois~20K1.59×
10New Hampshire~3K1.55×
11Virginia~20K1.54×
12Connecticut~6K1.44×
13New York~30K1.41×
14Kentucky~7K1.37×
15Florida~40K1.32×
16Georgia~20K1.28×
17California~60K1.24×
18West Virginia~2K1.15×
19Missouri~8K1.14×
20Indiana~9K1.13×
21Washington, District of Columbia~1K1.12×
22Texas~40K1.09×
23Wisconsin~7K1.09×
24Arizona~9K1.07×
25Nevada~4K1.01×
26North Carolina~10K0.89×
27Louisiana~5K0.88×
28South Carolina~5K0.87×
29Tennessee~7K0.85×
30Maine~1K0.82×
31Minnesota~5K0.79×
32Alabama~5K0.79×
33Alaska<1K0.75×
34Oklahoma~3K0.72×
35Vermont<1K0.70×
36North Dakota<1K0.69×
37Nebraska~1K0.68×
38South Dakota<1K0.67×
39Kansas~2K0.65×
40Montana<1K0.64×
41Colorado~4K0.63×
42Iowa~2K0.58×
43Mississippi~2K0.56×
44New Mexico~1K0.56×
45Hawaii<1K0.56×
46Idaho~1K0.55×
47Arkansas~2K0.52×
48Utah~2K0.47×
49Oregon~2K0.46×
50Washington~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Things Remembered, United States
0.44×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Things Remembered audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Things Remembered audience
#·InterestCategoryAffinity×
01ZazzleFashion & Accessoires49.80×
02Halifax (United Kingdom bank)Business & Career28.72×
03Dom Pérignon (wine)Food & Beverages27.66×
04Japanese whiskyFood & Beverages23.59×
05Personalization MallShopping22.82×
06Night at the MuseumMovies & TV20.00×
07Roche BoboisHome & Garden20.00×
08City BankBusiness & Career19.10×
09Woodford ReserveFood & Beverages15.05×
10Cath KidstonFashion & Accessoires14.28×
11VistaprintBusiness & Career14.12×
12QVCMovies & TV11.05×
13Nothing Bundt CakesFood & Beverages6.38×
14Discount storesShopping5.26×
15FedExBusiness & Career4.36×
16Shopping mallsShopping4.21×
17Mortgage loansBusiness & Career3.16×
18SubwayFood & Beverages3.03×
19Pizza HutFood & Beverages3.02×
20PinterestInternet & Social Media2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Things Remembered audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Things Remembered audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.72×
Price SensitivityPREMIUM2.33×
Convenience OrientationPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Things Remembered audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
ExtroversionTHRILL0.69×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Things Remembered's target market in United States?

Things Remembered's target market in United States covers an estimated 422,592 people, concentrated in California and Texas.

02

What is the gender split and age of Things Remembered customers?

72.9% of the Things Remembered audience are female, 27.1% are male, with an average age of 36.0 years.

03

Which brands do Things Remembered fans like most?

Things Remembered fans show strongest brand affinity for Zazzle (49.8×), City Bank (19.1×), and QVC (11.05×) over the country average.

04

Where do Things Remembered fans live in United States?

Things Remembered fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Things Remembered fans also like?

Beyond Things Remembered itself, the audience over-indexes on City Bank (19.1×), QVC (11.05×), Vistaprint (14.12×), and Personalization Mall (22.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Things Remembered audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Things Remembered. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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