Dom Pérignon (wine) Audience in United States

Dom Pérignon (wine) logo

Dom Pérignon (wine) has an estimated audience of 755,611 people in United States. 58.8% are female, 41.2% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Black Caviar, Japanese whisky, Wine tasting descriptors, Liquor.com, Piper-Heidsieck.

The average Dom Pérignon (wine) fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Black Caviar, Japanese whisky, Wine tasting descriptors, with strongest over-indexing on Black Caviar (106.39× the country average). Demographically, the Dom Pérignon (wine) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Champagne

Demographics of Dom Pérignon (wine) fans

Demographic split for Dom Pérignon (wine) audience in United States
MetricValue
Female58.8%
Male41.2%
Average age40.2
Estimated audience size755,611

Audience persona

The typical Dom Pérignon (wine) fan in United States is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Black Caviar.

Top regions in United States

Top regions ranked by reach for Dom Pérignon (wine) in United States
RegionReachAffinity
California145,4461.75×
Texas91,3361.41×
Florida74,6371.46×
New York70,9051.68×
Illinois38,5151.53×
Georgia28,2481.21×
New Jersey27,7891.45×
Arizona25,0841.63×
North Carolina23,0151.01×
Pennsylvania22,5380.89×
Ohio20,6200.89×
Virginia18,9081.03×
Michigan18,8390.95×
Massachusetts18,3811.23×
Washington15,9501.05×
Tennessee14,6720.97×
Colorado13,5121.13×
Maryland13,5001.04×
Nevada12,3611.69×
Indiana11,6820.85×
South Carolina10,5570.93×
Alabama10,0880.96×
Missouri10,0370.82×
Louisiana9,2700.95×
Minnesota9,0430.84×
Wisconsin8,6290.76×
Connecticut8,2741.09×
Oregon7,7900.9×
Kentucky7,2500.77×
Oklahoma7,1080.85×
Arkansas5,3340.86×
Utah5,2790.78×
Kansas5,2740.89×
Mississippi4,8200.77×
Iowa4,5680.73×
New Mexico3,9981.06×
Hawaii3,7351.15×
Washington, District of Columbia3,6041.59×
Nebraska3,1520.83×
Idaho2,7790.73×
New Hampshire2,4940.84×
Rhode Island2,4131×
West Virginia2,0660.59×
Maine2,0500.76×
Delaware1,7990.86×
Montana1,3560.65×
Alaska1,1670.72×
North Dakota1,0430.67×
South Dakota1,0320.59×
Vermont8350.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dom Pérignon (wine) audience
BrandAffinityCategory
Black Caviar106.39×Food & Beverages
Japanese whisky44.25×Food & Beverages
Wine tasting descriptors32.22×Food & Beverages
Liquor.com80.27×Food & Beverages
Piper-Heidsieck124.27×Food & Beverages
Sculpture garden47.96×Home & Garden
nandos32.74×Food & Beverages
Cook Out (restaurant)12.64×Food & Beverages
Perrier-Jouët50.86×Food & Beverages
Phoenix Open44.51×Sports
Maccabi Tel Aviv F.C.130.8×Sports
Bollinger66.23×Food & Beverages
Westin Hotels46.04×Travel & Leisure
Muckleshoot Casino96.7×Games
Cristal (wine)50.66×Food & Beverages
Spirit Mountain Casino (Oregon)50.88×Games
Food1.65×Food & Beverages
Glasgow16.54×Travel & Leisure
Gentleman23.89×Music & Radio
DuckDuckGo5.69×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dom Pérignon (wine) audience
TraitClusterScore
IndulgenceJOY2.71
Pet OwnershipJOY2.47
Design AffinityPREMIUM2.18
Quality AwarenessPREMIUM2.15
Luxury OrientationPREMIUM2.08
LGBTQ+ IdentityOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Dom Pérignon (wine)
CountryShare
United States19.4%
Italy11.9%
Brazil8.0%

See Dom Pérignon (wine) audiences in other countries

More Champagne audiences in United States

Frequently asked questions

How many fans does Dom Pérignon (wine) have in United States?

Dom Pérignon (wine) has an estimated audience of 755,611 people in United States, concentrated in California and Texas.

What is the gender split and age of Dom Pérignon (wine) fans?

58.8% of Dom Pérignon (wine) fans are female, 41.2% are male, with an average age of 40.2 years.

Which brands do Dom Pérignon (wine) fans like most?

Dom Pérignon (wine) fans show strongest brand affinity for Black Caviar (106.39×), Japanese whisky (44.25×), and Wine tasting descriptors (32.22×) over the country average.

Where do Dom Pérignon (wine) fans live in United States?

Dom Pérignon (wine) fans in United States are most concentrated in California (reach 145,446), Texas (reach 91,336), and Florida (reach 74,637). These three regions account for the largest share of the active audience.

What other brands do Dom Pérignon (wine) fans also like?

Beyond Dom Pérignon (wine) itself, the audience over-indexes on Japanese whisky (44.25×), Wine tasting descriptors (32.22×), Liquor.com (80.27×), and Piper-Heidsieck (124.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dom Pérignon (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.