Rascasse Audience Intelligence

Dom Pérignon (wine) Target Market in United States

A data profile of the people who buy, follow and care about Dom Pérignon (wine) in United States — modelled from more than twelve digital signal sources. Dom Pérignon (wine) has an estimated audience of 742,573 people in United States.

#2among Champagne in United States#2970among Brand in United States#1596in Food & Beverages

The average Dom Pérignon (wine) fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Black Caviar, Japanese whisky, Wine tasting descriptors, with strongest over-indexing on Black Caviar (106.39× the country average).

Demographically, the Dom Pérignon (wine) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dom Pérignon (wine) fan in United States is more female, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Black Caviar.

Category: Food & Beverages · Type: Brand · Subtype: Champagne

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dom Pérignon (wine) profile in United States.

Audience size
743K
in United States
Gender
58.8%♀
41.2% male
Age
40.2
average years
Country rank
#28806
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dom Pérignon (wine)

58.8% are female, 41.2% are male, average age 40.2.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Dom Pérignon (wine) audience in United States
MetricValue
Female58.8%
Male41.2%
Average age40.2
Estimated audience size742,573
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Dom Pérignon (wine) audience in United States
Age bracketShare%
16-1913%
20-2923%
30-3923%
40-4923%
50+19%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Dom Pérignon (wine) audience comes from United States.

Worldwide audience distribution share by country for Dom Pérignon (wine)
CountryShare
United States18.0%
Italy11.5%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dom Pérignon (wine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dom Pérignon (wine) customers by region in United States
#RegionReachAffinity×
01California~100K1.68×
02New York~70K1.65×
03Nevada~10K1.65×
04Washington, District of Columbia~4K1.60×
05Arizona~20K1.53×
06Florida~70K1.44×
07Illinois~40K1.44×
08New Jersey~30K1.43×
09Texas~80K1.31×
10Massachusetts~20K1.21×
11Hawaii~4K1.19×
12Georgia~30K1.18×
13Connecticut~8K1.13×
14Colorado~10K1.09×
15New Mexico~4K1.07×
16Rhode Island~2K1.05×
17Maryland~10K1.04×
18Washington~20K1.02×
19Virginia~20K1.01×
20Louisiana~9K0.98×
21North Carolina~20K0.97×
22Tennessee~10K0.95×
23Alabama~10K0.95×
24Michigan~20K0.94×
25South Carolina~10K0.92×
26Delaware~2K0.92×
27Oregon~8K0.91×
28Pennsylvania~20K0.88×
29Kansas~5K0.88×
30New Hampshire~3K0.88×
31Ohio~20K0.87×
32Arkansas~5K0.87×
33Nebraska~3K0.85×
34Oklahoma~7K0.84×
35Indiana~10K0.83×
36Missouri~10K0.82×
37Minnesota~9K0.82×
38Mississippi~5K0.82×
39Maine~2K0.81×
40Alaska~1K0.81×
41Iowa~5K0.80×
42Kentucky~7K0.78×
43Idaho~3K0.78×
44Wisconsin~9K0.77×
45Utah~5K0.77×
46North Dakota~1K0.77×
47Vermont<1K0.75×
48Montana~1K0.73×
49South Dakota~1K0.68×
50West Virginia~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Dom Pérignon (wine), United States
0.67×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dom Pérignon (wine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dom Pérignon (wine) audience
#·InterestCategoryAffinity×
01Maccabi Tel Aviv F.C.Sports130.80×
02Piper-HeidsieckFood & Beverages124.27×
03Black CaviarFood & Beverages106.39×
04Muckleshoot CasinoGames96.70×
05Liquor.comFood & Beverages80.27×
06BollingerFood & Beverages66.23×
07Spirit Mountain Casino (Oregon)Games50.88×
08Perrier-JouëtFood & Beverages50.86×
09Cristal (wine)Food & Beverages50.66×
10Sculpture gardenHome & Garden47.96×
11Westin HotelsTravel & Leisure46.04×
12Phoenix OpenSports44.51×
13Japanese whiskyFood & Beverages44.25×
14nandosFood & Beverages32.74×
15Wine tasting descriptorsFood & Beverages32.22×
16GentlemanMusic & Radio23.89×
17GlasgowTravel & Leisure16.54×
18Cook Out (restaurant)Food & Beverages12.64×
19DuckDuckGoInternet & Social Media5.69×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dom Pérignon (wine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dom Pérignon (wine) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.54×
IndulgenceJOY1.30×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dom Pérignon (wine) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Social Media UsageJOY0.76×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dom Pérignon (wine)'s target market in United States?

Dom Pérignon (wine)'s target market in United States covers an estimated 742,573 people, concentrated in California and Texas.

02

What is the gender split and age of Dom Pérignon (wine) customers?

58.8% of the Dom Pérignon (wine) audience are female, 41.2% are male, with an average age of 40.2 years.

03

Which brands do Dom Pérignon (wine) fans like most?

Dom Pérignon (wine) fans show strongest brand affinity for Black Caviar (106.39×), Japanese whisky (44.25×), and Wine tasting descriptors (32.22×) over the country average.

04

Where do Dom Pérignon (wine) fans live in United States?

Dom Pérignon (wine) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dom Pérignon (wine) fans also like?

Beyond Dom Pérignon (wine) itself, the audience over-indexes on Japanese whisky (44.25×), Wine tasting descriptors (32.22×), Liquor.com (80.27×), and Piper-Heidsieck (124.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dom Pérignon (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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