Rascasse Audience Intelligence

Perrier-Jouët Target Market in United States

A data profile of the people who buy, follow and care about Perrier-Jouët in United States — modelled from more than twelve digital signal sources. Perrier-Jouët has an estimated audience of 273,833 people in United States.

#5256among Brand in United States#2591in Food & Beverages

The average Perrier-Jouët fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Pitbull (rapper), Art dealer, Taittinger, with strongest over-indexing on Pitbull (rapper) (118.01× the country average).

Demographically, the Perrier-Jouët audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perrier-Jouët fan in United States is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Pitbull (rapper).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perrier-Jouët profile in United States.

Audience size
274K
in United States
Gender
47.8%♀
52.2% male
Age
39.8
average years
Country rank
#50633
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Perrier-Jouët

47.8% are female, 52.2% are male, average age 39.8.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Perrier-Jouët audience in United States
MetricValue
Female47.8%
Male52.2%
Average age39.8
Estimated audience size273,833
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Perrier-Jouët audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3925%
40-4924%
50+16%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Perrier-Jouët audience comes from United States.

Worldwide audience distribution share by country for Perrier-Jouët
CountryShare
United States20.0%
Japan14.7%
Italy14.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perrier-Jouët audience in United States is strongest.

Fig. 05

Top regions by affinity

Perrier-Jouët customers by region in United States
#RegionReachAffinity×
01Nevada~9K3.51×
02New York~40K2.91×
03Florida~50K2.54×
04California~60K1.90×
05New Jersey~10K1.87×
06Washington, District of Columbia~1K1.54×
07Connecticut~4K1.33×
08Massachusetts~7K1.31×
09Illinois~10K1.11×
10Hawaii~1K1.11×
11Georgia~9K1.03×
12Vermont<1K1.03×
13Texas~20K1.01×
14Maryland~5K1.00×
15Rhode Island<1K1.00×
16Alaska<1K1.00×
17Delaware<1K0.98×
18North Dakota<1K0.98×
19Colorado~4K0.97×
20South Carolina~4K0.97×
21Maine<1K0.97×
22Montana<1K0.97×
23South Dakota<1K0.97×
24New Hampshire~1K0.95×
25Louisiana~3K0.94×
26West Virginia~1K0.94×
27Idaho~1K0.93×
28Mississippi~2K0.92×
29New Mexico~1K0.92×
30Nebraska~1K0.92×
31Pennsylvania~8K0.91×
32Virginia~6K0.91×
33Arizona~5K0.91×
34Washington~5K0.91×
35Arkansas~2K0.91×
36Kansas~2K0.90×
37Iowa~2K0.89×
38Kentucky~3K0.88×
39Oregon~3K0.88×
40Oklahoma~3K0.88×
41Utah~2K0.87×
42Alabama~3K0.86×
43North Carolina~7K0.85×
44Tennessee~5K0.85×
45Ohio~7K0.83×
46Michigan~6K0.83×
47Missouri~4K0.83×
48Indiana~4K0.82×
49Wisconsin~3K0.82×
50Minnesota~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Perrier-Jouët, United States
0.82×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perrier-Jouët audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perrier-Jouët audience
#·InterestCategoryAffinity×
01TaittingerFood & Beverages212.84×
02Pitbull (rapper)Music & Radio118.01×
03Ruinart (Champagne)Food & Beverages77.12×
04Black CardsMusic & Radio76.22×
05Bordeaux wineFood & Beverages56.72×
06Art dealerArts & Culture53.08×
07Dom Pérignon (wine)Food & Beverages50.86×
08La Marca ProseccoFood & Beverages50.31×
09Grand MarnierTravel & Leisure34.74×
10Malaysia AirlinesTravel & Leisure30.49×
11Veuve ClicquotFood & Beverages21.04×
12LongchampFashion & Accessoires18.44×
13ChampagneFood & Beverages15.14×
14White wineFood & Beverages15.00×
15Red wineFood & Beverages12.54×
16Malibu RumFood & Beverages12.50×
17High-net-worth individualBusiness & Career8.16×
18Wine tastingFood & Beverages7.85×
19Outback SteakhouseFood & Beverages5.86×
20Mobile gameGames3.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perrier-Jouët audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perrier-Jouët audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY7.11×
Quality AwarenessPREMIUM2.74×
Luxury OrientationPREMIUM2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perrier-Jouët audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
Social Media UsageJOY0.78×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Perrier-Jouët's target market in United States?

Perrier-Jouët's target market in United States covers an estimated 273,833 people, concentrated in California and Florida.

02

What is the gender split and age of Perrier-Jouët customers?

47.8% of the Perrier-Jouët audience are female, 52.2% are male, with an average age of 39.8 years.

03

Which brands do Perrier-Jouët fans like most?

Perrier-Jouët fans show strongest brand affinity for Pitbull (rapper) (118.01×), Art dealer (53.08×), and Taittinger (212.84×) over the country average.

04

Where do Perrier-Jouët fans live in United States?

Perrier-Jouët fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Perrier-Jouët fans also like?

Beyond Perrier-Jouët itself, the audience over-indexes on Art dealer (53.08×), Taittinger (212.84×), Bordeaux wine (56.72×), and Champagne (15.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Perrier-Jouët audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perrier-Jouët. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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