Rascasse Audience Intelligence

Grand Marnier Audience in United States

A data profile of the people who buy, follow and care about Grand Marnier in United States — modelled from more than twelve digital signal sources. Grand Marnier has an estimated audience of 633,130 people in United States.

#3163among POI in United States#2484in Travel & Leisure

The average Grand Marnier fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chopin (vodka), Dewar's, Oban, with strongest over-indexing on Chopin (vodka) (56.12× the country average).

Demographically, the Grand Marnier audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Marnier fan in United States is more male, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Chopin (vodka).

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Marnier profile in United States.

Audience size
633K
in United States
Gender
42.0%♀
58.0% male
Age
39.2
average years
Country rank
#31795
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Marnier fans

42.0% are female, 58.0% are male, average age 39.2.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Grand Marnier audience in United States
MetricValue
Female42.0%
Male58.0%
Average age39.2
Estimated audience size633,130
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Grand Marnier audience in United States
Age bracketShare%
16-1910%
20-2927%
30-3929%
40-4919%
50+15%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Grand Marnier audience comes from United States.

Worldwide audience distribution share by country for Grand Marnier
CountryShare
United States46.0%
France3.8%
Greece3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Marnier audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Marnier fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.65×
02Washington, District of Columbia~3K1.46×
03Maryland~20K1.38×
04Florida~60K1.37×
05Delaware~2K1.31×
06Georgia~20K1.25×
07Alaska~2K1.24×
08South Carolina~10K1.23×
09Rhode Island~2K1.22×
10Alabama~10K1.19×
11Texas~60K1.17×
12Massachusetts~10K1.15×
13Hawaii~3K1.10×
14Nevada~7K1.09×
15Tennessee~10K1.08×
16Mississippi~6K1.08×
17Colorado~10K1.05×
18Connecticut~7K1.04×
19New York~40K1.02×
20New Hampshire~3K1.01×
21New Jersey~20K0.99×
22Maine~2K0.99×
23California~70K0.98×
24North Carolina~20K0.98×
25Missouri~10K0.98×
26Illinois~20K0.96×
27Virginia~10K0.96×
28Washington~10K0.93×
29Nebraska~3K0.93×
30Arizona~10K0.92×
31Oregon~7K0.92×
32Vermont~1K0.92×
33Arkansas~5K0.91×
34Pennsylvania~20K0.90×
35Michigan~10K0.90×
36Wisconsin~8K0.89×
37Kansas~4K0.88×
38Montana~2K0.86×
39Ohio~20K0.85×
40Indiana~10K0.84×
41New Mexico~3K0.84×
42Minnesota~8K0.83×
43Oklahoma~6K0.81×
44Idaho~3K0.81×
45North Dakota~1K0.81×
46Kentucky~6K0.80×
47Iowa~4K0.79×
48South Dakota~1K0.76×
49West Virginia~2K0.75×
50Utah~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Grand Marnier, United States
0.61×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Marnier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Marnier audience
#·InterestCategoryAffinity×
01Ice wineFood & Beverages67.56×
02Dewar'sFood & Beverages60.02×
03CachaçaFood & Beverages58.69×
04ObanTravel & Leisure57.20×
05Chopin (vodka)Food & Beverages56.12×
06StolichnayaFood & Beverages46.38×
07Cristal (wine)Food & Beverages36.87×
08AbsintheFood & Beverages36.65×
09CourvoisierFood & Beverages34.23×
10VermouthFood & Beverages33.12×
11Eagle RareFood & Beverages26.54×
12CampariFood & Beverages25.59×
13AperolFood & Beverages22.11×
14Martini (vermouth)Food & Beverages21.89×
15Triple secFood & Beverages20.31×
161800 TequilaFood & Beverages20.12×
17Don JulioFood & Beverages14.76×
18CognacFood & Beverages12.04×
19Malibu RumFood & Beverages10.29×
20Lime (fruit)Food & Beverages8.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Marnier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Marnier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
Social Media UsageJOY1.29×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Marnier audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.97×
Design AffinityPREMIUM0.97×
MindfulnessBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Marnier have in United States?

Grand Marnier has an estimated audience of 633,130 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grand Marnier fans?

42.0% of Grand Marnier fans are female, 58.0% are male, with an average age of 39.2 years.

03

Which brands do Grand Marnier fans like most?

Grand Marnier fans show strongest brand affinity for Chopin (vodka) (56.12×), Dewar's (60.02×), and Oban (57.2×) over the country average.

04

Where do Grand Marnier fans live in United States?

Grand Marnier fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Marnier fans also like?

Beyond Grand Marnier itself, the audience over-indexes on Dewar's (60.02×), Oban (57.2×), Vermouth (33.12×), and Triple sec (20.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Grand Marnier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Marnier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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