Grand Marnier Audience in United States

Grand Marnier logo

Grand Marnier has an estimated audience of 633,130 people in United States. 42.0% are female, 58.0% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Chopin (vodka), Dewar's, Oban, Vermouth, Triple sec.

The average Grand Marnier fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chopin (vodka), Dewar's, Oban, with strongest over-indexing on Chopin (vodka) (56.12× the country average). Demographically, the Grand Marnier audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Grand Marnier fans

Demographic split for Grand Marnier audience in United States
MetricValue
Female42.0%
Male58.0%
Average age39.2
Estimated audience size633,130

Audience persona

The typical Grand Marnier fan in United States is more male, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Chopin (vodka).

Top regions in United States

Top regions ranked by reach for Grand Marnier in United States
RegionReachAffinity
California71,0811.02×
Texas67,8641.25×
Florida60,1571.4×
New York37,9231.07×
Georgia25,2611.3×
Illinois21,2151.01×
Pennsylvania19,6450.92×
North Carolina19,1781.01×
Ohio17,0980.88×
New Jersey16,4941.02×
Virginia15,3531×
Michigan15,2320.92×
Maryland15,0441.38×
Massachusetts14,8361.19×
Tennessee14,1571.11×
Louisiana13,7021.68×
Washington12,5080.98×
Arizona12,2400.95×
South Carolina12,1781.28×
Alabama10,7691.22×
Colorado10,6791.07×
Missouri10,5781.04×
Indiana9,7580.84×
Wisconsin8,7960.92×
Minnesota7,8590.87×
Oregon6,6830.92×
Connecticut6,4981.02×
Nevada6,4811.06×
Kentucky6,4200.81×
Oklahoma5,7720.82×
Mississippi5,4741.05×
Arkansas4,7010.9×
Kansas4,2460.85×
Iowa3,9730.76×
Utah3,2890.58×
Nebraska2,9870.94×
Hawaii2,8901.06×
Washington, District of Columbia2,8711.51×
New Mexico2,5430.8×
New Hampshire2,4620.99×
Idaho2,4440.77×
Rhode Island2,3491.17×
Maine2,2050.97×
Delaware2,1511.23×
West Virginia1,8600.63×
Alaska1,5391.14×
Montana1,3630.78×
South Dakota9740.67×
North Dakota9230.71×
Vermont9200.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Marnier audience
BrandAffinityCategory
Chopin (vodka)56.12×Food & Beverages
Dewar's60.02×Food & Beverages
Oban57.2×Travel & Leisure
Vermouth33.12×Food & Beverages
Triple sec20.31×Food & Beverages
Don Julio14.76×Food & Beverages
Courvoisier34.23×Food & Beverages
Martini (vermouth)21.89×Food & Beverages
Eagle Rare26.54×Food & Beverages
Absinthe36.65×Food & Beverages
Cachaça58.69×Food & Beverages
Stolichnaya46.38×Food & Beverages
Aperol22.11×Food & Beverages
Campari25.59×Food & Beverages
Cognac12.04×Food & Beverages
Basil Hayden's27.44×Food & Beverages
1800 Tequila20.12×Food & Beverages
Crown Royal13.07×Food & Beverages
Ice wine67.56×Food & Beverages
Lime (fruit)8.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Marnier audience
TraitClusterScore
IndulgenceJOY2.21
LGBTQ+ IdentityOPEN1.6
Design AffinityPREMIUM1.52
Urban LifestyleOPEN1.44
Luxury OrientationPREMIUM1.42
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Grand Marnier
CountryShare
United States46.3%
France3.8%
Greece3.1%

See Grand Marnier audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Grand Marnier have in United States?

Grand Marnier has an estimated audience of 633,130 people in United States, concentrated in California and Texas.

What is the gender split and age of Grand Marnier fans?

42.0% of Grand Marnier fans are female, 58.0% are male, with an average age of 39.2 years.

Which brands do Grand Marnier fans like most?

Grand Marnier fans show strongest brand affinity for Chopin (vodka) (56.12×), Dewar's (60.02×), and Oban (57.2×) over the country average.

Where do Grand Marnier fans live in United States?

Grand Marnier fans in United States are most concentrated in California (reach 71,081), Texas (reach 67,864), and Florida (reach 60,157). These three regions account for the largest share of the active audience.

What other brands do Grand Marnier fans also like?

Beyond Grand Marnier itself, the audience over-indexes on Dewar's (60.02×), Oban (57.2×), Vermouth (33.12×), and Triple sec (20.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Marnier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.