Eagle Rare Audience in United States

Eagle Rare has an estimated audience of 845,720 people in United States. 23.1% are female, 76.9% are male, average age 43.9. Top regions: Texas, California, Florida. Top brand affinities: Straight whiskey, Single malt whisky, Chicken Run, Malt whisky, Absinthe.

The average Eagle Rare fan in United States is 43.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Straight whiskey, Single malt whisky, Chicken Run, with strongest over-indexing on Straight whiskey (51.93× the country average). Demographically, the Eagle Rare audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Software

Demographics of Eagle Rare fans

Demographic split for Eagle Rare audience in United States
MetricValue
Female23.1%
Male76.9%
Average age43.9
Estimated audience size845,720

Audience persona

The typical Eagle Rare fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Straight whiskey.

Top regions in United States

Top regions ranked by reach for Eagle Rare in United States
RegionReachAffinity
Texas89,4181.23×
California74,1820.8×
Florida62,3201.09×
Ohio46,1391.77×
North Carolina37,3801.47×
Illinois35,6511.27×
Kentucky32,8023.09×
Georgia30,6341.18×
Pennsylvania26,6530.94×
Michigan26,6111.2×
New York25,2980.54×
Arizona23,9771.39×
Tennessee23,4351.38×
Indiana22,6701.47×
Virginia22,1441.07×
Missouri17,5391.29×
Louisiana17,2391.58×
Wisconsin16,0261.26×
Colorado15,6061.17×
South Carolina15,1781.19×
Alabama14,5311.23×
New Jersey13,7840.64×
Washington12,3320.73×
Minnesota11,2740.93×
Maryland11,2380.77×
Massachusetts10,8480.65×
Oklahoma8,4530.9×
Kansas8,2881.24×
Oregon8,2590.85×
Iowa7,6681.1×
Mississippi6,5840.94×
Connecticut6,4700.76×
Arkansas6,1100.88×
Nevada5,7410.7×
Nebraska5,2951.25×
West Virginia3,7230.95×
Idaho3,1220.74×
Hawaii2,9200.8×
Utah2,7330.36×
New Mexico2,5990.61×
New Hampshire2,4330.73×
Washington, District of Columbia2,2460.88×
Maine2,0530.68×
South Dakota1,7390.89×
Rhode Island1,6120.6×
Montana1,5140.65×
Delaware1,4640.63×
North Dakota1,4190.82×
Alaska1,0250.57×
Wyoming8540.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eagle Rare audience
BrandAffinityCategory
Straight whiskey51.93×Food & Beverages
Single malt whisky17.02×Food & Beverages
Chicken Run30.71×Movies & TV
Malt whisky14.11×Food & Beverages
Absinthe44.24×Food & Beverages
Tennessee whiskey10.21×Food & Beverages
King crab19.24×Pets & Animals
Bourbon whiskey6.23×Food & Beverages
Grits26.37×Food & Beverages
Single malt scotch16.67×Food & Beverages
Grand Marnier26.37×Travel & Leisure
Irish whiskey7.09×Food & Beverages
Scotch whisky6.05×Food & Beverages
Blended whiskey7.91×Food & Beverages
Woodford Reserve13.15×Food & Beverages
MSN2.4×News
Basil Hayden's23.06×Food & Beverages
Whisky3.51×Food & Beverages
Bulleit Bourbon11.73×Food & Beverages
Houston Astros4.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eagle Rare audience
TraitClusterScore
PatriotismCONSERVATISM1.93
IndividualismJOY1.75
Luxury OrientationPREMIUM1.72
SustainabilityBALANCE1.69
Convenience OrientationPREMIUM1.63
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Eagle Rare
CountryShare
United States87.6%
Brazil2.5%
United Kingdom2.3%

See Eagle Rare audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Eagle Rare have in United States?

Eagle Rare has an estimated audience of 845,720 people in United States, concentrated in Texas and California.

What is the gender split and age of Eagle Rare fans?

23.1% of Eagle Rare fans are female, 76.9% are male, with an average age of 43.9 years.

Which brands do Eagle Rare fans like most?

Eagle Rare fans show strongest brand affinity for Straight whiskey (51.93×), Single malt whisky (17.02×), and Chicken Run (30.71×) over the country average.

Where do Eagle Rare fans live in United States?

Eagle Rare fans in United States are most concentrated in Texas (reach 89,418), California (reach 74,182), and Florida (reach 62,320). These three regions account for the largest share of the active audience.

What other brands do Eagle Rare fans also like?

Beyond Eagle Rare itself, the audience over-indexes on Single malt whisky (17.02×), Chicken Run (30.71×), Malt whisky (14.11×), and Absinthe (44.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eagle Rare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.