Rascasse Audience Intelligence

Eagle Rare Target Market in United States

A data profile of the people who buy, follow and care about Eagle Rare in United States — modelled from more than twelve digital signal sources. Eagle Rare has an estimated audience of 819,678 people in United States.

#2781among Brand in United States#1504in Food & Beverages

The average Eagle Rare fan in United States is 43.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Straight whiskey, Blanton's, Single malt whisky, with strongest over-indexing on Straight whiskey (53.25× the country average).

Demographically, the Eagle Rare audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eagle Rare fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Straight whiskey.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eagle Rare profile in United States.

Audience size
820K
in United States
Gender
23.1%♀
76.9% male
Age
43.9
average years
Country rank
#27040
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eagle Rare

23.1% are female, 76.9% are male, average age 43.9.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Eagle Rare audience in United States
MetricValue
Female23.1%
Male76.9%
Average age43.9
Estimated audience size819,678
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Eagle Rare audience in United States
Age bracketShare%
16-196%
20-2917%
30-3924%
40-4929%
50+24%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Eagle Rare audience comes from United States.

Worldwide audience distribution share by country for Eagle Rare
CountryShare
United States87.4%
United Kingdom2.4%
Brazil2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eagle Rare audience in United States is strongest.

Fig. 05

Top regions by affinity

Eagle Rare customers by region in United States
#RegionReachAffinity×
01Kentucky~30K2.83×
02Ohio~40K1.66×
03Louisiana~20K1.53×
04Indiana~20K1.43×
05North Carolina~40K1.40×
06Wisconsin~20K1.39×
07Tennessee~20K1.29×
08Illinois~40K1.27×
09Kansas~8K1.27×
10Nebraska~5K1.26×
11Missouri~20K1.24×
12South Carolina~20K1.22×
13Michigan~30K1.20×
14Alabama~10K1.19×
15Arizona~20K1.16×
16Texas~80K1.11×
17Florida~60K1.11×
18Iowa~8K1.10×
19Virginia~20K1.06×
20Georgia~30K1.05×
21Minnesota~10K1.03×
22Colorado~10K1.01×
23Mississippi~7K1.01×
24West Virginia~4K1.01×
25Pennsylvania~30K1.00×
26South Dakota~2K0.95×
27North Dakota~2K0.94×
28Oklahoma~9K0.91×
29Arkansas~6K0.90×
30New Hampshire~3K0.85×
31Washington, District of Columbia~2K0.85×
32Oregon~8K0.82×
33Idaho~3K0.82×
34Delaware~2K0.82×
35Maine~2K0.80×
36Alaska~1K0.80×
37Montana~2K0.79×
38Maryland~10K0.78×
39Connecticut~7K0.78×
40Hawaii~3K0.78×
41Nevada~6K0.75×
42New Mexico~3K0.74×
43Vermont~1K0.74×
44New Jersey~20K0.71×
45Rhode Island~2K0.70×
46California~60K0.69×
47Washington~10K0.69×
48Massachusetts~10K0.67×
49New York~30K0.53×
50Utah~3K0.44×
Fig. 06

Affinity by region

Affinity by region — Eagle Rare, United States
0.44×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eagle Rare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eagle Rare audience
#·InterestCategoryAffinity×
01Straight whiskeyFood & Beverages53.25×
02Blanton'sFood & Beverages49.82×
03AbsintheFood & Beverages49.33×
04Grand MarnierTravel & Leisure26.54×
05Chicken RunMovies & TV21.72×
06Weber GrillsHome & Garden20.95×
07Maker's MarkFood & Beverages18.91×
08Single malt whiskyFood & Beverages16.89×
09Canadian whiskyFood & Beverages16.24×
10Malt whiskyFood & Beverages15.75×
11ExxonMobilCars & Mobility12.57×
12Tennessee whiskeyFood & Beverages9.21×
13Irish whiskeyFood & Beverages7.49×
14Sustainable energyHome & Garden6.50×
15Renewable energyBusiness & Career6.07×
16Bourbon whiskeyFood & Beverages5.78×
17FedExBusiness & Career4.70×
18Solar energyHome & Garden4.19×
19WhiskyFood & Beverages3.74×
20Mortgage loansBusiness & Career2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eagle Rare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eagle Rare audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.10×
Convenience OrientationPREMIUM2.54×
SustainabilityBALANCE2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eagle Rare audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.74×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eagle Rare's target market in United States?

Eagle Rare's target market in United States covers an estimated 819,678 people, concentrated in Texas and California.

02

What is the gender split and age of Eagle Rare customers?

23.1% of the Eagle Rare audience are female, 76.9% are male, with an average age of 43.9 years.

03

Which brands do Eagle Rare fans like most?

Eagle Rare fans show strongest brand affinity for Straight whiskey (53.25×), Blanton's (49.82×), and Single malt whisky (16.89×) over the country average.

04

Where do Eagle Rare fans live in United States?

Eagle Rare fans in United States are most concentrated in Texas (reach ~80K), California (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Eagle Rare fans also like?

Beyond Eagle Rare itself, the audience over-indexes on Blanton's (49.82×), Single malt whisky (16.89×), Malt whisky (15.75×), and Weber Grills (20.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Eagle Rare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eagle Rare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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