Canadian whisky Audience in United States

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Canadian whisky has an estimated audience of 1,642,001 people in United States. 35.1% are female, 64.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Tennessee whiskey, Crown Royal, Single malt whisky, Irish whiskey, Small batch whiskey.

The average Canadian whisky fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tennessee whiskey, Crown Royal, Single malt whisky, with strongest over-indexing on Tennessee whiskey (11.13× the country average). Demographically, the Canadian whisky audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Canadian whisky fans

Demographic split for Canadian whisky audience in United States
MetricValue
Female35.1%
Male64.9%
Average age40.3
Estimated audience size1,642,001

Audience persona

The typical Canadian whisky fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Tennessee whiskey.

Top regions in United States

Top regions ranked by reach for Canadian whisky in United States
RegionReachAffinity
California162,8090.9×
Texas131,6050.93×
Florida97,2470.87×
New York81,5990.89×
Illinois52,6050.96×
Michigan51,7551.21×
Pennsylvania49,9070.9×
Ohio49,1690.97×
Georgia44,0720.87×
North Carolina43,2710.88×
Washington40,7911.24×
Virginia35,3990.89×
Minnesota32,1771.37×
New Jersey32,0610.77×
Indiana30,8411.03×
Tennessee30,4290.92×
Wisconsin28,4961.15×
Massachusetts28,4910.88×
Colorado27,1801.05×
Missouri25,1810.95×
Oregon23,7621.26×
Arizona22,3400.67×
Maryland22,3000.79×
South Carolina21,1560.86×
Louisiana19,8420.94×
Kentucky19,1690.93×
Nevada17,8491.12×
Oklahoma16,4530.9×
Iowa15,3401.13×
Alabama14,4880.63×
Connecticut14,1610.86×
Kansas13,8941.07×
Utah13,3360.91×
Arkansas13,1870.97×
Nebraska11,2511.37×
Mississippi10,8510.8×
Idaho9,5991.17×
New Mexico8,0720.98×
Maine6,8541.17×
West Virginia6,7610.88×
Montana6,6171.45×
Hawaii6,1880.88×
New Hampshire5,9880.93×
South Dakota5,5151.45×
North Dakota5,4401.61×
Washington, District of Columbia4,6090.93×
Alaska4,3851.25×
Rhode Island3,9000.75×
Delaware3,6130.8×
Vermont2,5790.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canadian whisky audience
BrandAffinityCategory
Tennessee whiskey11.13×Food & Beverages
Crown Royal17.84×Food & Beverages
Single malt whisky9.77×Food & Beverages
Irish whiskey8.6×Food & Beverages
Small batch whiskey10.19×Food & Beverages
Blended whiskey9.91×Food & Beverages
Scotch whisky7.1×Food & Beverages
Whisky4.29×Food & Beverages
Urassaya Sperbund76.64×Movies & TV
Bourbon whiskey4.95×Food & Beverages
American whiskey8.69×Food & Beverages
Bulleit Bourbon13.04×Food & Beverages
Wild Turkey (bourbon)13.4×Food & Beverages
Jim Beam12.93×Food & Beverages
Rye whiskey11.44×Food & Beverages
Flavored liquor15.75×Food & Beverages
Jameson Irish Whiskey10.87×Food & Beverages
Woodford Reserve12.52×Food & Beverages
Johnnie Walker10.1×Food & Beverages
Ethanol4.23×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canadian whisky audience
TraitClusterScore
PatriotismCONSERVATISM3.78
IndulgenceJOY2.01
LGBTQ+ IdentityOPEN1.98
Convenience OrientationPREMIUM1.57
Family OrientationCONSERVATISM1.46
Career OrientationPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Canadian whisky
CountryShare
United States37.7%
Japan12.3%
Taiwan8.2%

See Canadian whisky audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Canadian whisky have in United States?

Canadian whisky has an estimated audience of 1,642,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Canadian whisky fans?

35.1% of Canadian whisky fans are female, 64.9% are male, with an average age of 40.3 years.

Which brands do Canadian whisky fans like most?

Canadian whisky fans show strongest brand affinity for Tennessee whiskey (11.13×), Crown Royal (17.84×), and Single malt whisky (9.77×) over the country average.

Where do Canadian whisky fans live in United States?

Canadian whisky fans in United States are most concentrated in California (reach 162,809), Texas (reach 131,605), and Florida (reach 97,247). These three regions account for the largest share of the active audience.

What other brands do Canadian whisky fans also like?

Beyond Canadian whisky itself, the audience over-indexes on Crown Royal (17.84×), Single malt whisky (9.77×), Irish whiskey (8.6×), and Small batch whiskey (10.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.