Rascasse Audience Intelligence

Canadian whisky Audience in United States

A data profile of the people who buy, follow and care about Canadian whisky in United States — modelled from more than twelve digital signal sources. Canadian whisky has an estimated audience of 1,642,001 people in United States.

#42among Alcohol in United States#6976among Topic in United States#992in Food & Beverages

The average Canadian whisky fan in United States is 40.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tennessee whiskey, Crown Royal, Single malt whisky, with strongest over-indexing on Tennessee whiskey (11.13× the country average).

Demographically, the Canadian whisky audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canadian whisky fan in United States is more male, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Tennessee whiskey.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canadian whisky profile in United States.

Audience size
1.6M
in United States
Gender
35.1%♀
64.9% male
Age
40.3
average years
Country rank
#16577
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canadian whisky fans

35.1% are female, 64.9% are male, average age 40.3.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Canadian whisky audience in United States
MetricValue
Female35.1%
Male64.9%
Average age40.3
Estimated audience size1,642,001
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Canadian whisky audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Canadian whisky audience comes from United States.

Worldwide audience distribution share by country for Canadian whisky
CountryShare
United States37.7%
Japan12.3%
Taiwan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canadian whisky audience in United States is strongest.

Fig. 05

Top regions by affinity

Canadian whisky fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~6K1.61×
02North Dakota~5K1.60×
03Louisiana~30K1.40×
04Alaska~5K1.36×
05Montana~6K1.35×
06Nebraska~10K1.31×
07West Virginia~10K1.29×
08Iowa~20K1.28×
09Wyoming~3K1.22×
10Kansas~20K1.21×
11Oklahoma~20K1.19×
12Minnesota~30K1.15×
13Arkansas~20K1.13×
14Ohio~60K1.10×
15Texas~200K1.09×
16Oregon~20K1.09×
17Michigan~50K1.08×
18Mississippi~10K1.08×
19Idaho~9K1.08×
20Alabama~20K1.06×
21Wisconsin~30K1.04×
22Indiana~30K1.02×
23Washington~30K1.01×
24South Carolina~20K1.01×
25New Mexico~8K1.01×
26Nevada~20K0.99×
27Georgia~50K0.98×
28North Carolina~50K0.97×
29Tennessee~30K0.97×
30Missouri~30K0.97×
31Kentucky~20K0.95×
32Maine~6K0.94×
33Hawaii~7K0.93×
34Pennsylvania~50K0.91×
35Colorado~20K0.91×
36Florida~100K0.88×
37Delaware~4K0.85×
38Illinois~50K0.84×
39Arizona~30K0.82×
40Utah~10K0.82×
41Virginia~30K0.76×
42New Hampshire~5K0.76×
43Maryland~20K0.75×
44Washington, District of Columbia~4K0.75×
45Rhode Island~4K0.68×
46Connecticut~10K0.67×
47California~100K0.65×
48New York~60K0.65×
49Massachusetts~20K0.61×
50New Jersey~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Canadian whisky, United States
0.58×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canadian whisky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canadian whisky audience
#·InterestCategoryAffinity×
01Urassaya SperbundMovies & TV76.64×
02Crown RoyalFood & Beverages17.84×
03Flavored liquorFood & Beverages15.75×
04Wild Turkey (bourbon)Food & Beverages13.40×
05Bulleit BourbonFood & Beverages13.04×
06Jim BeamFood & Beverages12.93×
07Woodford ReserveFood & Beverages12.52×
08Maker's MarkFood & Beverages12.24×
09Rye whiskeyFood & Beverages11.44×
10Tennessee whiskeyFood & Beverages11.13×
11Jameson Irish WhiskeyFood & Beverages10.87×
12Small batch whiskeyFood & Beverages10.19×
13Johnnie WalkerFood & Beverages10.10×
14Blended whiskeyFood & Beverages9.91×
15Single malt whiskyFood & Beverages9.77×
16American whiskeyFood & Beverages8.69×
17Irish whiskeyFood & Beverages8.60×
18Scotch whiskyFood & Beverages7.10×
19Bourbon whiskeyFood & Beverages4.95×
20WhiskyFood & Beverages4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canadian whisky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canadian whisky audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.32×
ExtroversionTHRILL1.26×
TraditionCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canadian whisky audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Luxury OrientationPREMIUM0.89×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canadian whisky have in United States?

Canadian whisky has an estimated audience of 1,642,001 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Canadian whisky fans?

35.1% of Canadian whisky fans are female, 64.9% are male, with an average age of 40.3 years.

03

Which brands do Canadian whisky fans like most?

Canadian whisky fans show strongest brand affinity for Tennessee whiskey (11.13×), Crown Royal (17.84×), and Single malt whisky (9.77×) over the country average.

04

Where do Canadian whisky fans live in United States?

Canadian whisky fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Canadian whisky fans also like?

Beyond Canadian whisky itself, the audience over-indexes on Crown Royal (17.84×), Single malt whisky (9.77×), Irish whiskey (8.6×), and Small batch whiskey (10.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Canadian whisky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian whisky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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