Rye whiskey Audience in United States
Rye whiskey has an estimated audience of 2,850,155 people in United States. 36.5% are female, 63.5% are male, average age 39.0. Top regions: California, Texas, Florida.
The average Rye whiskey fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Rye whiskey fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 39.0 |
| Estimated audience size | 2,850,155 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 378,917 | 1.21× |
| Texas | 314,933 | 1.29× |
| Florida | 174,120 | 0.9× |
| New York | 161,461 | 1.01× |
| Illinois | 97,752 | 1.03× |
| Pennsylvania | 95,069 | 0.99× |
| North Carolina | 85,758 | 1.0× |
| Ohio | 85,410 | 0.97× |
| Georgia | 77,241 | 0.88× |
| Michigan | 73,475 | 0.99× |
| Washington | 65,223 | 1.14× |
| Virginia | 65,172 | 0.94× |
| Tennessee | 60,870 | 1.06× |
| New Jersey | 56,854 | 0.78× |
| Massachusetts | 55,172 | 0.98× |
| Arizona | 53,276 | 0.92× |
| Missouri | 50,120 | 1.09× |
| Maryland | 49,949 | 1.02× |
| Colorado | 49,827 | 1.11× |
| Minnesota | 49,269 | 1.21× |
| Wisconsin | 49,046 | 1.14× |
| Indiana | 48,957 | 0.94× |
| Oregon | 40,698 | 1.25× |
| Kentucky | 40,405 | 1.13× |
| Louisiana | 39,095 | 1.06× |
| South Carolina | 38,476 | 0.9× |
| Alabama | 37,541 | 0.94× |
| Oklahoma | 30,627 | 0.97× |
| Nevada | 27,705 | 1.01× |
| Connecticut | 26,554 | 0.93× |
| Kansas | 23,315 | 1.04× |
| Iowa | 22,043 | 0.94× |
| Arkansas | 20,878 | 0.89× |
| Utah | 18,098 | 0.71× |
| Mississippi | 17,310 | 0.74× |
| Nebraska | 15,738 | 1.1× |
| Idaho | 14,930 | 1.04× |
| New Mexico | 12,390 | 0.87× |
| Hawaii | 11,502 | 0.94× |
| West Virginia | 11,474 | 0.86× |
| Washington, District of Columbia | 10,625 | 1.24× |
| New Hampshire | 10,571 | 0.94× |
| Maine | 9,870 | 0.97× |
| Montana | 9,800 | 1.24× |
| Alaska | 7,702 | 1.26× |
| Rhode Island | 7,635 | 0.84× |
| South Dakota | 6,000 | 0.91× |
| Delaware | 5,797 | 0.74× |
| North Dakota | 5,232 | 0.89× |
| Vermont | 5,060 | 1.01× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| Japan | 19.2% |
| United Kingdom | 4.8% |
See Rye whiskey audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rye whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.