Rye whiskey Audience in United States
Rye whiskey has an estimated audience of 2,850,155 people in United States. 36.5% are female, 63.5% are male, average age 39.0. Top regions: California, Texas, Florida.
The average Rye whiskey fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Rye whiskey audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Rye whiskey fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 39.0 |
| Estimated audience size | 2,850,155 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 378,917 | 1.21× |
| Texas | 314,933 | 1.29× |
| Florida | 174,120 | 0.9× |
| New York | 161,462 | 1.01× |
| Illinois | 97,753 | 1.03× |
| Pennsylvania | 95,069 | 0.99× |
| North Carolina | 85,759 | 1× |
| Ohio | 85,411 | 0.97× |
| Georgia | 77,241 | 0.88× |
| Michigan | 73,476 | 0.99× |
| Washington | 65,224 | 1.14× |
| Virginia | 65,173 | 0.94× |
| Tennessee | 60,871 | 1.06× |
| New Jersey | 56,855 | 0.78× |
| Massachusetts | 55,172 | 0.98× |
| Arizona | 53,276 | 0.92× |
| Missouri | 50,120 | 1.09× |
| Maryland | 49,950 | 1.02× |
| Colorado | 49,827 | 1.11× |
| Minnesota | 49,270 | 1.21× |
| Wisconsin | 49,047 | 1.14× |
| Indiana | 48,957 | 0.94× |
| Oregon | 40,698 | 1.25× |
| Kentucky | 40,405 | 1.13× |
| Louisiana | 39,095 | 1.06× |
| South Carolina | 38,477 | 0.9× |
| Alabama | 37,542 | 0.94× |
| Oklahoma | 30,627 | 0.97× |
| Nevada | 27,706 | 1.01× |
| Connecticut | 26,554 | 0.93× |
| Kansas | 23,316 | 1.04× |
| Iowa | 22,043 | 0.94× |
| Arkansas | 20,878 | 0.89× |
| Utah | 18,098 | 0.71× |
| Mississippi | 17,310 | 0.74× |
| Nebraska | 15,738 | 1.1× |
| Idaho | 14,930 | 1.04× |
| New Mexico | 12,391 | 0.87× |
| Hawaii | 11,502 | 0.94× |
| West Virginia | 11,474 | 0.86× |
| Washington, District of Columbia | 10,625 | 1.24× |
| New Hampshire | 10,571 | 0.94× |
| Maine | 9,870 | 0.97× |
| Montana | 9,800 | 1.24× |
| Alaska | 7,703 | 1.26× |
| Rhode Island | 7,635 | 0.84× |
| South Dakota | 6,001 | 0.91× |
| Delaware | 5,797 | 0.74× |
| North Dakota | 5,232 | 0.89× |
| Vermont | 5,061 | 1.01× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.11 |
| Luxury Orientation | PREMIUM | 1.78 |
| LGBTQ+ Identity | OPEN | 1.77 |
| Patriotism | CONSERVATISM | 1.55 |
| Career Orientation | POWER | 1.5 |
| Travelling | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| Japan | 19.2% |
| United Kingdom | 4.8% |
See Rye whiskey audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rye whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.