Rascasse Audience Intelligence

Rye whiskey Audience in United States

A data profile of the people who buy, follow and care about Rye whiskey in United States — modelled from more than twelve digital signal sources. Rye whiskey has an estimated audience of 2,850,155 people in United States.

#32among Alcohol in United States#5256among Topic in United States#664in Food & Beverages

The average Rye whiskey fan in United States is 39.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rye whiskey profile in United States.

Audience size
2.9M
in United States
Gender
36.5%♀
63.5% male
Age
39.0
average years
Country rank
#10735
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rye whiskey fans

36.5% are female, 63.5% are male, average age 39.0.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Rye whiskey audience in United States
MetricValue
Female36.5%
Male63.5%
Average age39.0
Estimated audience size2,850,155
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Rye whiskey audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Rye whiskey audience comes from United States.

Worldwide audience distribution share by country for Rye whiskey
CountryShare
United States37.6%
Japan19.2%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rye whiskey audience in United States is strongest.

Fig. 05

Top regions by affinity

Rye whiskey fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.35×
02Vermont~6K1.29×
03Washington, District of Columbia~10K1.22×
04Montana~9K1.20×
05Kentucky~40K1.19×
06Wisconsin~50K1.11×
07Alaska~7K1.11×
08Tennessee~60K1.10×
09Louisiana~40K1.10×
10Oregon~40K1.10×
11Nebraska~20K1.09×
12Colorado~50K1.08×
13Missouri~50K1.07×
14South Carolina~50K1.07×
15Minnesota~40K1.07×
16Kansas~20K1.07×
17Washington~60K1.05×
18Idaho~10K1.02×
19California~300K1.01×
20Massachusetts~60K1.01×
21Oklahoma~30K1.01×
22Iowa~20K1.01×
23Maryland~50K1.00×
24Pennsylvania~90K0.98×
25North Carolina~80K0.98×
26Hawaii~10K0.98×
27Illinois~90K0.97×
28Indiana~50K0.97×
29Maine~10K0.97×
30Ohio~80K0.96×
31Michigan~70K0.96×
32New Hampshire~10K0.96×
33South Dakota~6K0.96×
34Nevada~30K0.95×
35North Dakota~6K0.95×
36West Virginia~10K0.94×
37Alabama~40K0.93×
38Virginia~60K0.92×
39Connecticut~30K0.92×
40Arkansas~20K0.90×
41New Mexico~10K0.90×
42Delaware~7K0.90×
43New York~100K0.89×
44Rhode Island~8K0.89×
45Georgia~80K0.88×
46Arizona~50K0.88×
47Florida~200K0.87×
48Mississippi~20K0.84×
49New Jersey~60K0.77×
50Utah~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Rye whiskey, United States
0.76×1.00×1.35×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rye whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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