Rye whiskey Audience in Germany
Rye whiskey has an estimated audience of 299,626 people in Germany. 46.0% are female, 54.0% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Redbreast (whiskey), Blended whiskey, Bourbon whiskey, Tennessee whiskey, American whiskey.
The average Rye whiskey fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Redbreast (whiskey), Blended whiskey, Bourbon whiskey, with strongest over-indexing on Redbreast (whiskey) (51.05× the country average). Demographically, the Rye whiskey audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Rye whiskey fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.1 |
| Estimated audience size | 299,626 |
Audience persona
The typical Rye whiskey fan in Germany is balanced, around 43.1 years old, with strong Sports Activity tendencies and a notable affinity for Redbreast (whiskey).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,939 | 0.94× |
| Bayern | 59,894 | 1.24× |
| Baden-Württemberg | 38,393 | 0.94× |
| Niedersachsen | 29,589 | 1.02× |
| Hessen | 25,783 | 1.13× |
| Berlin | 23,633 | 1.76× |
| Rheinland-Pfalz | 13,624 | 0.91× |
| Sachsen | 12,557 | 0.85× |
| Schleswig-Holstein | 10,977 | 1.02× |
| Hamburg | 10,181 | 1.5× |
| Brandenburg | 8,115 | 0.87× |
| Thüringen | 6,625 | 0.87× |
| Sachsen-Anhalt | 5,063 | 0.65× |
| Saarland | 3,320 | 0.9× |
| Bremen | 2,625 | 1.02× |
| Mecklenburg-Vorpommern | 2,041 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Redbreast (whiskey) | 51.05× | Food & Beverages |
| Blended whiskey | 19.34× | Food & Beverages |
| Bourbon whiskey | 17.1× | Food & Beverages |
| Tennessee whiskey | 18.29× | Food & Beverages |
| American whiskey | 28.88× | Food & Beverages |
| Whisky | 8.83× | Food & Beverages |
| Daniel Craig | 13.02× | Movies & TV |
| Small batch whiskey | 25.54× | Food & Beverages |
| Distilled beverage | 5.6× | Food & Beverages |
| Straight whiskey | 20× | Food & Beverages |
| Japanese whisky | 29.33× | Food & Beverages |
| Irish whiskey | 14.2× | Food & Beverages |
| Malt whisky | 14.92× | Food & Beverages |
| lime | 25.7× | Cars & Mobility |
| Rum | 9.86× | Food & Beverages |
| Wheat | 10.08× | Food & Beverages |
| Alcoholic beverages | 3.03× | Food & Beverages |
| Made in Germany | 6.06× | Business & Career |
| Oak | 17.34× | Home & Garden |
| Canadian whisky | 34.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.62 |
| Pet Ownership | JOY | 1.52 |
| Early Adopter Mentality | POWER | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Indulgence | JOY | 1.37 |
| Career Orientation | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| Japan | 19.2% |
| United Kingdom | 4.8% |
See Rye whiskey audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Rye whiskey have in Germany?
Rye whiskey has an estimated audience of 299,626 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rye whiskey fans?
46.0% of Rye whiskey fans are female, 54.0% are male, with an average age of 43.1 years.
Which brands do Rye whiskey fans like most?
Rye whiskey fans show strongest brand affinity for Redbreast (whiskey) (51.05×), Blended whiskey (19.34×), and Bourbon whiskey (17.1×) over the country average.
Where do Rye whiskey fans live in Germany?
Rye whiskey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,939), Bayern (reach 59,894), and Baden-Württemberg (reach 38,393). These three regions account for the largest share of the active audience.
What other brands do Rye whiskey fans also like?
Beyond Rye whiskey itself, the audience over-indexes on Blended whiskey (19.34×), Bourbon whiskey (17.1×), Tennessee whiskey (18.29×), and American whiskey (28.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rye whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.