Rascasse Audience Intelligence

Oak Audience in Germany

A data profile of the people who buy, follow and care about Oak in Germany — modelled from more than twelve digital signal sources. Oak has an estimated audience of 459,279 people in Germany.

#4883among Topic in Germany#678in Home & Garden

The average Oak fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Joe Cocker, Finnair, with strongest over-indexing on Google Flights (14.58× the country average).

Demographically, the Oak audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oak fan in Germany is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oak profile in Germany.

Audience size
459K
in Germany
Gender
63.3%♀
36.7% male
Age
40.6
average years
Country rank
#12570
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oak fans

63.3% are female, 36.7% are male, average age 40.6.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Oak audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age40.6
Estimated audience size459,279
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Oak audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3924%
40-4927%
50+17%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Oak audience comes from Germany.

Worldwide audience distribution share by country for Oak
CountryShare
United States28.6%
United Kingdom10.4%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oak audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oak fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.78×
02Berlin~30K1.30×
03Baden-Württemberg~70K1.14×
04Hessen~40K1.10×
05Rheinland-Pfalz~20K1.03×
06Nordrhein-Westfalen~100K1.01×
07Bayern~70K0.99×
08Thüringen~10K0.97×
09Sachsen~20K0.96×
10Hamburg~10K0.96×
11Niedersachsen~40K0.91×
12Saarland~5K0.89×
13Mecklenburg-Vorpommern~7K0.85×
14Sachsen-Anhalt~10K0.84×
15Bremen~3K0.82×
16Schleswig-Holstein~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Oak, Germany
0.77×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oak audience
#·InterestCategoryAffinity×
01Joe CockerMusic & Radio20.00×
02Japanese whiskyFood & Beverages20.00×
03Coors LightFood & Beverages20.00×
04Rye whiskeyFood & Beverages17.34×
053D Printing IndustryBusiness & Career17.13×
06FinnairTravel & Leisure16.01×
07Google FlightsTravel & Leisure14.58×
08Midea (company)Home & Garden14.30×
09LL Cool JMusic & Radio12.66×
10Nicholas HoultMovies & TV4.74×
11Real propertyHome & Garden3.90×
12Sparkling wineFood & Beverages3.20×
13Danish designHome & Garden2.77×
14TransfermarktSports2.63×
15HVACHome & Garden2.44×
16RefrigeratorHome & Garden2.39×
17TagesschauMovies & TV2.05×
18FocusNews1.94×
19FRITZ!BoxTechnology & Electronics1.62×
20Müller (company)Food & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oak audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.41×
Design AffinityPREMIUM1.66×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oak audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
Price SensitivityPREMIUM0.80×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oak have in Germany?

Oak has an estimated audience of 459,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oak fans?

63.3% of Oak fans are female, 36.7% are male, with an average age of 40.6 years.

03

Which brands do Oak fans like most?

Oak fans show strongest brand affinity for Google Flights (14.58×), Joe Cocker (20×), and Finnair (16.01×) over the country average.

04

Where do Oak fans live in Germany?

Oak fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Oak fans also like?

Beyond Oak itself, the audience over-indexes on Joe Cocker (20×), Finnair (16.01×), Japanese whisky (20×), and Tagesschau (2.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Oak audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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