Oak Audience in Germany
Oak has an estimated audience of 459,279 people in Germany. 63.3% are female, 36.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Google Flights, Joe Cocker, Real property, Transfermarkt.
The average Oak fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Google Flights, Joe Cocker, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Oak audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Oak fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 40.6 |
| Estimated audience size | 459,279 |
Audience persona
The typical Oak fan in Germany is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,797 | 1.06× |
| Bayern | 77,029 | 1.04× |
| Baden-Württemberg | 73,950 | 1.18× |
| Niedersachsen | 43,091 | 0.97× |
| Hessen | 36,661 | 1.05× |
| Rheinland-Pfalz | 23,613 | 1.03× |
| Berlin | 23,343 | 1.14× |
| Sachsen | 22,936 | 1.02× |
| Brandenburg | 18,652 | 1.31× |
| Schleswig-Holstein | 13,417 | 0.81× |
| Thüringen | 11,636 | 0.99× |
| Hamburg | 10,725 | 1.03× |
| Sachsen-Anhalt | 10,105 | 0.85× |
| Mecklenburg-Vorpommern | 7,577 | 0.86× |
| Saarland | 5,045 | 0.89× |
| Bremen | 3,104 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Google Flights | 13.63× | Travel & Leisure |
| Joe Cocker | 20× | Music & Radio |
| Real property | 7.53× | Home & Garden |
| Transfermarkt | 3.44× | Sports |
| Tagesschau | 2.37× | Movies & TV |
| Rye whiskey | 20× | Food & Beverages |
| Finnair | 13.28× | Travel & Leisure |
| Japanese whisky | 17.81× | Food & Beverages |
| Pets | 1.83× | Pets & Animals |
| Western Union | 4.1× | Business & Career |
| Satire | 4.12× | Literature |
| Automobiles | 1.71× | Cars & Mobility |
| 3D Printing Industry | 19.3× | Business & Career |
| Obi (store) | 1.61× | Shopping |
| German television comedy | 4.21× | Movies & TV |
| Westdeutscher Rundfunk | 2.68× | Movies & TV |
| Brewing | 3.64× | Food & Beverages |
| Bauhaus | 1.63× | Shopping |
| North Rhine-Westphalia | 1.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.25 |
| Design Affinity | PREMIUM | 1.96 |
| DIY Mentality | THRILL | 1.48 |
| Pet Ownership | JOY | 1.47 |
| Sustainability | BALANCE | 1.34 |
| Indulgence | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| United Kingdom | 10.4% |
| Italy | 3.9% |
See Oak audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Oak have in Germany?
Oak has an estimated audience of 459,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oak fans?
63.3% of Oak fans are female, 36.7% are male, with an average age of 40.6 years.
Which brands do Oak fans like most?
Oak fans show strongest brand affinity for Jotex (78.71×), Google Flights (13.63×), and Joe Cocker (20×) over the country average.
Where do Oak fans live in Germany?
Oak fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,797), Bayern (reach 77,029), and Baden-Württemberg (reach 73,950). These three regions account for the largest share of the active audience.
What other brands do Oak fans also like?
Beyond Oak itself, the audience over-indexes on Google Flights (13.63×), Joe Cocker (20×), Real property (7.53×), and Transfermarkt (3.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.