Oak Audience in United States

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Oak has an estimated audience of 5,928,354 people in United States. 59.3% are female, 40.7% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Wok, Governor of Michigan, Hibachi, Goop.

The average Oak fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Wok, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Oak audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Oak fans

Demographic split for Oak audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.8
Estimated audience size5,928,354

Audience persona

The typical Oak fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Oak in United States
RegionReachAffinity
California856,7371.31×
Texas626,2801.23×
Florida532,5911.33×
Pennsylvania405,4532.03×
Washington316,2952.66×
New York292,2360.88×
Illinois219,1991.11×
Colorado210,0172.25×
Georgia178,0950.98×
North Carolina174,1810.98×
Ohio155,9560.85×
South Carolina154,5111.73×
Michigan148,3810.96×
New Jersey145,7490.97×
Tennessee143,2491.2×
Virginia126,7580.88×
Massachusetts118,7351.02×
Kentucky105,2061.42×
Indiana103,7200.96×
Missouri90,7510.95×
Arizona88,8360.73×
Wisconsin85,5940.96×
Alabama79,9850.97×
Oklahoma79,9241.21×
Oregon79,0581.16×
Maryland78,4250.77×
Minnesota73,5250.87×
Louisiana71,3690.93×
Utah68,1861.28×
Connecticut55,7340.94×
Kansas45,6030.98×
Arkansas41,1970.84×
Mississippi40,7180.83×
Iowa37,0710.76×
Nevada34,3200.6×
Nebraska23,1300.78×
New Hampshire21,4290.92×
Idaho20,5700.69×
West Virginia19,4190.7×
Montana18,0431.1×
Hawaii17,8800.7×
New Mexico17,0920.57×
Washington, District of Columbia16,0250.9×
Delaware15,5110.95×
Maine14,9450.7×
Rhode Island12,0240.64×
North Dakota11,3340.93×
South Dakota8,3550.61×
Alaska7,2470.57×
Vermont6,2860.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oak audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok12.5×Food & Beverages
Governor of Michigan13.46×Politics & Society
Hibachi13.23×Food & Beverages
Goop8.99×Internet & Social Media
Cherish (group)16.79×Music & Radio
headspace13.85×Health
Grace Slick12.54×Music & Radio
Grinch5.5×Movies & TV
Vocal harmony6.07×Music & Radio
Google Home8.42×Technology & Electronics
Fairy godmother9.22×Literature
Unique Gifts2.8×Shopping
Kikar HaShabbat18.23×News
Hipster9.58×Politics & Society
Cryptic crossword14.63×Technology & Electronics
TV Fanatic9.84×Movies & TV
Gift registry11.77×Kids & Family
El Paso County, Colorado11.15×Travel & Leisure
Birthday Gifts2.68×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oak audience
TraitClusterScore
Quality AwarenessPREMIUM2.1
Design AffinityPREMIUM1.34
DIY MentalityTHRILL1.33
Luxury OrientationPREMIUM1.31
Healthy LifestyleBALANCE1.29
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Oak
CountryShare
United States28.6%
United Kingdom10.4%
Italy3.9%

See Oak audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Oak have in United States?

Oak has an estimated audience of 5,928,354 people in United States, concentrated in California and Texas.

What is the gender split and age of Oak fans?

59.3% of Oak fans are female, 40.7% are male, with an average age of 41.8 years.

Which brands do Oak fans like most?

Oak fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (12.5×), and Governor of Michigan (13.46×) over the country average.

Where do Oak fans live in United States?

Oak fans in United States are most concentrated in California (reach 856,737), Texas (reach 626,280), and Florida (reach 532,591). These three regions account for the largest share of the active audience.

What other brands do Oak fans also like?

Beyond Oak itself, the audience over-indexes on Wok (12.5×), Governor of Michigan (13.46×), Hibachi (13.23×), and Goop (8.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.