Rascasse Audience Intelligence

Oak Audience in United States

A data profile of the people who buy, follow and care about Oak in United States — modelled from more than twelve digital signal sources. Oak has an estimated audience of 5,928,354 people in United States.

#3379among Topic in United States#405in Home & Garden

The average Oak fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Planet Fitness, Total Wine & More, with strongest over-indexing on Real property (2.43× the country average).

Demographically, the Oak audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oak fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oak profile in United States.

Audience size
5.9M
in United States
Gender
59.3%♀
40.7% male
Age
41.8
average years
Country rank
#5762
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oak fans

59.3% are female, 40.7% are male, average age 41.8.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Oak audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.8
Estimated audience size5,928,354
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Oak audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4926%
50+24%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Oak audience comes from United States.

Worldwide audience distribution share by country for Oak
CountryShare
United States28.6%
United Kingdom10.4%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oak audience in United States is strongest.

Fig. 05

Top regions by affinity

Oak fans by region: top regions in United States
#RegionReachAffinity×
01Washington~400K3.72×
02Pennsylvania~500K2.35×
03Colorado~200K2.24×
04South Carolina~100K1.62×
05Kentucky~100K1.35×
06Utah~70K1.35×
07Oklahoma~80K1.26×
08Florida~500K1.23×
09California~800K1.19×
10Tennessee~100K1.15×
11Texas~600K1.11×
12Oregon~70K1.10×
13Montana~20K1.07×
14Indiana~100K1.04×
15Illinois~200K1.02×
16Delaware~20K1.00×
17Arkansas~50K0.97×
18Kansas~40K0.96×
19North Dakota~10K0.96×
20Alabama~80K0.95×
21Missouri~90K0.94×
22Louisiana~70K0.94×
23New Hampshire~20K0.94×
24Georgia~200K0.93×
25New Jersey~100K0.93×
26Wisconsin~80K0.93×
27North Carolina~200K0.92×
28Massachusetts~100K0.92×
29Michigan~100K0.91×
30Connecticut~50K0.90×
31Mississippi~40K0.86×
32Washington, District of Columbia~20K0.86×
33Minnesota~70K0.84×
34Virginia~100K0.83×
35New York~300K0.82×
36Ohio~100K0.82×
37Nebraska~20K0.82×
38Idaho~20K0.79×
39Iowa~40K0.78×
40West Virginia~20K0.77×
41Maine~20K0.76×
42Vermont~8K0.76×
43Maryland~80K0.75×
44Hawaii~20K0.74×
45Alaska~9K0.74×
46South Dakota~10K0.73×
47Rhode Island~10K0.72×
48Arizona~90K0.71×
49New Mexico~20K0.66×
50Nevada~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Oak, United States
0.61×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oak audience
#·InterestCategoryAffinity×
01Total Wine & MoreFood & Beverages3.87×
02Kelly OsbourneMusic & Radio3.87×
03Single-family detached homeHome & Garden3.02×
04Bourbon whiskeyFood & Beverages2.99×
05Scotch whiskyFood & Beverages2.73×
06Microwave ovenHome & Garden2.50×
07Real propertyHome & Garden2.43×
08Non-alcoholic beverageFood & Beverages2.16×
09Ace HardwareHome & Garden1.98×
10Diaper bagKids & Family1.97×
11Hardware storeHome & Garden1.83×
12Diane KeatonMovies & TV1.81×
13Made in USABusiness & Career1.80×
14NASDAQBusiness & Career1.75×
15Planet FitnessSports1.74×
16TicketmasterTravel & Leisure1.70×
17AuctionShopping1.65×
18Discount storesShopping1.64×
19MenardsHome & Garden1.56×
20Air conditioningTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oak audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.22×
IndulgenceJOY1.41×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oak audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
MindfulnessBALANCE0.84×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oak have in United States?

Oak has an estimated audience of 5,928,354 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oak fans?

59.3% of Oak fans are female, 40.7% are male, with an average age of 41.8 years.

03

Which brands do Oak fans like most?

Oak fans show strongest brand affinity for Real property (2.43×), Planet Fitness (1.74×), and Total Wine & More (3.87×) over the country average.

04

Where do Oak fans live in United States?

Oak fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Oak fans also like?

Beyond Oak itself, the audience over-indexes on Planet Fitness (1.74×), Total Wine & More (3.87×), Kelly Osbourne (3.87×), and Bourbon whiskey (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Oak audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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