Single-family detached home Audience in United States

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Single-family detached home has an estimated audience of 8,960,807 people in United States. 53.6% are female, 46.4% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Mortgage calculator, Starter home, Menards, Wood-burning stove, Home construction.

The average Single-family detached home fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mortgage calculator, Starter home, Menards, with strongest over-indexing on Mortgage calculator (23.98× the country average). Demographically, the Single-family detached home audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Single-family detached home fans

Demographic split for Single-family detached home audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.1
Estimated audience size8,960,807

Audience persona

The typical Single-family detached home fan in United States is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.

Top regions in United States

Top regions ranked by reach for Single-family detached home in United States
RegionReachAffinity
California843,4640.86×
Texas717,6140.93×
Florida445,8850.73×
New York407,2020.81×
Illinois316,5461.06×
Virginia298,7141.37×
Georgia298,6201.08×
North Carolina270,0241×
Pennsylvania240,6460.8×
New Jersey190,2040.83×
Ohio185,4680.67×
Maryland171,0381.11×
Michigan166,1680.71×
South Carolina157,5881.17×
Tennessee155,2730.86×
Washington145,3180.81×
Arizona135,5910.74×
Massachusetts135,3320.77×
Indiana133,5150.82×
Alabama115,9010.93×
Colorado110,6600.78×
Missouri106,6770.74×
Wisconsin94,8850.7×
Minnesota92,9800.72×
Kentucky86,0620.77×
Louisiana85,6020.74×
Mississippi78,7721.07×
Arkansas73,8681×
Connecticut72,7620.81×
Oklahoma72,2390.73×
Oregon68,4820.67×
Nevada60,6970.7×
Iowa57,0230.77×
Kansas53,3920.76×
Utah51,0550.64×
Hawaii50,9921.32×
West Virginia46,9661.13×
Idaho46,7071.04×
Nebraska43,7240.97×
New Mexico40,5960.9×
Montana37,7141.52×
Maine37,3451.16×
South Dakota37,2251.8×
New Hampshire35,7211.01×
Rhode Island34,4931.21×
Delaware33,4641.35×
North Dakota30,2041.64×
Wyoming29,2252.2×
Alaska28,8421.5×
Washington, District of Columbia26,0210.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Single-family detached home audience
BrandAffinityCategory
Mortgage calculator23.98×Home & Garden
Starter home10.71×Home & Garden
Menards6.08×Home & Garden
Wood-burning stove17.95×Home & Garden
Home construction5.88×Home & Garden
Quinceañera (telenovela)9.12×Movies & TV
Google Docs4.51×Internet & Social Media
President of the United States5.02×Politics & Society
Real estate economics13.77×Business & Career
Restoration Hardware13.18×Home & Garden
Antique furniture9.97×Home & Garden
Mobile phones2.72×Technology & Electronics
Hot water storage tank26.05×Home & Garden
First-time home buyer grant7.3×Home & Garden
Mortgage insurance14.2×Business & Career
Bathroom4.19×Home & Garden
House Hunting23.88×Movies & TV
Mobile app2.69×Technology & Electronics
Townhouse8.16×Home & Garden
Investment strategy7.02×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Single-family detached home audience
TraitClusterScore
Quality AwarenessPREMIUM2.1
Design AffinityPREMIUM1.54
Family OrientationCONSERVATISM1.42
Career OrientationPOWER1.3
Luxury OrientationPREMIUM1.3
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Single-family detached home
CountryShare
United States19.5%
Japan10.9%
Germany8.6%

See Single-family detached home audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Single-family detached home have in United States?

Single-family detached home has an estimated audience of 8,960,807 people in United States, concentrated in California and Texas.

What is the gender split and age of Single-family detached home fans?

53.6% of Single-family detached home fans are female, 46.4% are male, with an average age of 40.1 years.

Which brands do Single-family detached home fans like most?

Single-family detached home fans show strongest brand affinity for Mortgage calculator (23.98×), Starter home (10.71×), and Menards (6.08×) over the country average.

Where do Single-family detached home fans live in United States?

Single-family detached home fans in United States are most concentrated in California (reach 843,464), Texas (reach 717,614), and Florida (reach 445,885). These three regions account for the largest share of the active audience.

What other brands do Single-family detached home fans also like?

Beyond Single-family detached home itself, the audience over-indexes on Starter home (10.71×), Menards (6.08×), Wood-burning stove (17.95×), and Home construction (5.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Single-family detached home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.