Rascasse Audience Intelligence

Single-family detached home Audience in United States

A data profile of the people who buy, follow and care about Single-family detached home in United States — modelled from more than twelve digital signal sources. Single-family detached home has an estimated audience of 8,960,807 people in United States.

#2517among Topic in United States#293in Home & Garden

The average Single-family detached home fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage calculator, Starter home, Menards, with strongest over-indexing on Mortgage calculator (23.98× the country average).

Demographically, the Single-family detached home audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Single-family detached home fan in United States is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Single-family detached home profile in United States.

Audience size
9M
in United States
Gender
53.6%♀
46.4% male
Age
40.1
average years
Country rank
#3993
Topic in United States
Fig. 01

Search interest · 12-month trend

+211%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Single-family detached home fans

53.6% are female, 46.4% are male, average age 40.1.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Single-family detached home audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.1
Estimated audience size8,960,807
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Single-family detached home audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Single-family detached home audience comes from United States.

Worldwide audience distribution share by country for Single-family detached home
CountryShare
United States19.5%
Japan10.9%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Single-family detached home audience in United States is strongest.

Fig. 05

Top regions by affinity

Single-family detached home fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.15×
02Virginia~200K1.12×
03Georgia~300K1.11×
04North Carolina~300K1.11×
05South Carolina~100K1.11×
06Alaska~20K1.06×
07Mississippi~80K1.05×
08Arkansas~80K1.04×
09Hawaii~40K1.04×
10Delaware~30K1.04×
11North Dakota~20K1.04×
12Vermont~20K1.04×
13South Dakota~20K1.03×
14Illinois~300K1.02×
15Maine~30K1.02×
16Montana~30K1.01×
17Connecticut~90K1.00×
18Rhode Island~30K1.00×
19West Virginia~40K0.99×
20Nebraska~40K0.98×
21Idaho~40K0.98×
22New Hampshire~30K0.98×
23Texas~700K0.97×
24Pennsylvania~300K0.97×
25New Jersey~200K0.97×
26Massachusetts~200K0.97×
27Alabama~100K0.97×
28Louisiana~100K0.97×
29Kentucky~100K0.97×
30New Mexico~40K0.97×
31Washington, District of Columbia~30K0.97×
32Minnesota~100K0.96×
33Utah~80K0.96×
34Indiana~200K0.95×
35Oklahoma~90K0.95×
36Nevada~80K0.95×
37Iowa~70K0.95×
38Kansas~70K0.95×
39New York~500K0.94×
40Tennessee~200K0.94×
41Washington~200K0.94×
42Missouri~100K0.94×
43Colorado~100K0.94×
44Wisconsin~100K0.94×
45Michigan~200K0.93×
46Oregon~100K0.93×
47Arizona~200K0.90×
48California~900K0.89×
49Ohio~200K0.88×
50Florida~500K0.85×
Fig. 06

Affinity by region

Affinity by region — Single-family detached home, United States
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Single-family detached home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Single-family detached home audience
#·InterestCategoryAffinity×
01Hot water storage tankHome & Garden26.05×
02Mortgage calculatorHome & Garden23.98×
03House HuntingMovies & TV23.88×
04Wood-burning stoveHome & Garden17.95×
05Mortgage insuranceBusiness & Career14.20×
06Real estate economicsBusiness & Career13.77×
07Restoration HardwareHome & Garden13.18×
08Starter homeHome & Garden10.71×
09Antique furnitureHome & Garden9.97×
10Quinceañera (telenovela)Movies & TV9.12×
11TownhouseHome & Garden8.16×
12First-time home buyer grantHome & Garden7.30×
13Investment strategyBusiness & Career7.02×
14MenardsHome & Garden6.08×
15Home constructionHome & Garden5.88×
16President of the United StatesPolitics & Society5.02×
17Google DocsInternet & Social Media4.51×
18BathroomHome & Garden4.19×
19Mobile phonesTechnology & Electronics2.72×
20Mobile appTechnology & Electronics2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Single-family detached home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Single-family detached home audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.22×
Family OrientationCONSERVATISM2.04×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Single-family detached home audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Early Adopter MentalityPOWER0.74×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Single-family detached home have in United States?

Single-family detached home has an estimated audience of 8,960,807 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Single-family detached home fans?

53.6% of Single-family detached home fans are female, 46.4% are male, with an average age of 40.1 years.

03

Which brands do Single-family detached home fans like most?

Single-family detached home fans show strongest brand affinity for Mortgage calculator (23.98×), Starter home (10.71×), and Menards (6.08×) over the country average.

04

Where do Single-family detached home fans live in United States?

Single-family detached home fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Single-family detached home fans also like?

Beyond Single-family detached home itself, the audience over-indexes on Starter home (10.71×), Menards (6.08×), Wood-burning stove (17.95×), and Home construction (5.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Single-family detached home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Single-family detached home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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