House Hunting Audience in United States

House Hunting logo

House Hunting has an estimated audience of 1,315,953 people in United States. 54.8% are female, 45.2% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Craigslist, Real estate, Automobiles, House, Mortgage loans.

The average House Hunting fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Craigslist, Real estate, Automobiles, with strongest over-indexing on Craigslist (2.3× the country average). Demographically, the House Hunting audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of House Hunting fans

Demographic split for House Hunting audience in United States
MetricValue
Female54.8%
Male45.2%
Average age44.9
Estimated audience size1,315,953

Audience persona

The typical House Hunting fan in United States is balanced, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Craigslist.

Top regions in United States

Top regions ranked by reach for House Hunting in United States
RegionReachAffinity
California108,4490.75×
Texas87,5250.77×
Florida77,8180.87×
New York66,4520.9×
Illinois53,1781.21×
Pennsylvania50,7911.15×
Georgia48,2681.19×
Ohio45,8071.13×
North Carolina43,6661.1×
Michigan38,0001.1×
Virginia33,3051.04×
New Jersey31,9320.95×
Washington29,7281.13×
Massachusetts26,9381.04×
Indiana26,3811.1×
Tennessee25,6930.97×
Arizona24,3210.91×
Wisconsin23,2391.17×
Maryland23,1351.02×
Missouri22,8871.08×
Colorado21,6431.04×
Minnesota21,4631.14×
South Carolina21,3721.08×
Alabama18,6201.01×
Kentucky17,4561.06×
Connecticut17,0921.29×
Louisiana16,0170.94×
Oregon15,9741.06×
West Virginia14,6732.39×
Oklahoma13,9810.96×
Iowa10,7220.99×
Mississippi10,2480.95×
Arkansas10,1000.93×
Nevada9,4120.74×
Kansas9,4020.91×
Utah8,0430.68×
Idaho7,1411.08×
Maine5,4131.15×
Nebraska5,3330.81×
New Hampshire4,9560.96×
New Mexico4,3500.66×
Hawaii4,0810.72×
Washington, District of Columbia4,0461.02×
Delaware3,9561.09×
Rhode Island3,4710.83×
Montana2,8750.79×
Alaska2,4400.87×
South Dakota2,4400.8×
North Dakota2,1550.8×
Vermont2,1210.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House Hunting audience
BrandAffinityCategory
Craigslist2.3×Shopping
Real estate1.59×Business & Career
Automobiles1.53×Cars & Mobility
House1.65×Home & Garden
Mortgage loans2.08×Business & Career
U.S. state1.52×Travel & Leisure
Money1.51×Business & Career
SUVs1.77×Cars & Mobility
Finance1.53×Business & Career
Investment1.6×Business & Career
Camping1.54×Travel & Leisure
Texas1.57×Travel & Leisure
Agriculture1.63×Business & Career
Texas Roadhouse1.61×Food & Beverages
Price1.58×Shopping
First-time buyer2.34×Shopping
Mortgage calculator2.56×Home & Garden
Renovation1.7×Home & Garden
Apartment1.59×Business & Career
AutoZone1.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House Hunting audience
TraitClusterScore
Design AffinityPREMIUM2.85
Luxury OrientationPREMIUM2.31
IndulgenceJOY1.9
Quality AwarenessPREMIUM1.87
Family OrientationCONSERVATISM1.73
LGBTQ+ IdentityOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for House Hunting
CountryShare
United States28.1%
Japan7.8%
United Kingdom6.2%

See House Hunting audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does House Hunting have in United States?

House Hunting has an estimated audience of 1,315,953 people in United States, concentrated in California and Texas.

What is the gender split and age of House Hunting fans?

54.8% of House Hunting fans are female, 45.2% are male, with an average age of 44.9 years.

Which brands do House Hunting fans like most?

House Hunting fans show strongest brand affinity for Craigslist (2.3×), Real estate (1.59×), and Automobiles (1.53×) over the country average.

Where do House Hunting fans live in United States?

House Hunting fans in United States are most concentrated in California (reach 108,449), Texas (reach 87,525), and Florida (reach 77,818). These three regions account for the largest share of the active audience.

What other brands do House Hunting fans also like?

Beyond House Hunting itself, the audience over-indexes on Real estate (1.59×), Automobiles (1.53×), House (1.65×), and Mortgage loans (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House Hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.