Rascasse Audience Intelligence

House Hunting Audience in United States

A data profile of the people who buy, follow and care about House Hunting in United States — modelled from more than twelve digital signal sources. House Hunting has an estimated audience of 1,315,953 people in United States.

#1363among Movie / TV Show / Series in United States#3333in Movies & TV

The average House Hunting fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real estate, Automobiles, House, with strongest over-indexing on Real estate (1.59× the country average).

Demographically, the House Hunting audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House Hunting fan in United States is balanced, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Real estate.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House Hunting profile in United States.

Audience size
1.3M
in United States
Gender
54.8%♀
45.2% male
Age
44.9
average years
Country rank
#19535
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House Hunting viewers

54.8% are female, 45.2% are male, average age 44.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for House Hunting audience in United States
MetricValue
Female54.8%
Male45.2%
Average age44.9
Estimated audience size1,315,953
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the House Hunting audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

28.1%

of the worldwide House Hunting audience comes from United States.

Worldwide audience distribution share by country for House Hunting
CountryShare
United States28.1%
Japan7.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House Hunting audience in United States is strongest.

Fig. 05

Top regions by affinity

House Hunting fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K2.41×
02Connecticut~20K1.22×
03Minnesota~20K1.19×
04Wisconsin~20K1.18×
05Illinois~50K1.13×
06Pennsylvania~50K1.11×
07Georgia~40K1.10×
08Maine~5K1.10×
09Delaware~4K1.08×
10Ohio~40K1.07×
11Michigan~40K1.07×
12Missouri~20K1.07×
13South Carolina~20K1.06×
14Alaska~3K1.06×
15North Carolina~40K1.05×
16Maryland~20K1.05×
17Indiana~20K1.04×
18Washington~30K1.03×
19Idaho~7K1.03×
20Washington, District of Columbia~4K1.03×
21New Hampshire~5K1.02×
22Oregon~20K1.01×
23Vermont~2K1.01×
24Colorado~20K1.00×
25Mississippi~10K1.00×
26Virginia~30K0.99×
27Kentucky~20K0.99×
28Tennessee~30K0.98×
29Alabama~20K0.98×
30Massachusetts~30K0.97×
31Iowa~10K0.97×
32North Dakota~3K0.96×
33Kansas~10K0.95×
34Louisiana~20K0.94×
35New Jersey~30K0.93×
36Arkansas~10K0.93×
37South Dakota~3K0.93×
38Arizona~20K0.92×
39Oklahoma~10K0.92×
40Montana~3K0.91×
41Nebraska~6K0.90×
42Rhode Island~4K0.90×
43New York~60K0.88×
44Florida~70K0.84×
45Hawaii~5K0.84×
46Nevada~10K0.79×
47New Mexico~5K0.79×
48Utah~9K0.76×
49Texas~90K0.75×
50California~100K0.73×
Fig. 06

Affinity by region

Affinity by region — House Hunting, United States
0.73×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House Hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House Hunting audience
#·InterestCategoryAffinity×
01Mortgage calculatorHome & Garden2.56×
02First-time buyerShopping2.34×
03Mortgage loansBusiness & Career2.08×
04RoadTravel & Leisure1.80×
05SUVsCars & Mobility1.77×
06RenovationHome & Garden1.70×
07HouseHome & Garden1.65×
08AgricultureBusiness & Career1.63×
09Texas RoadhouseFood & Beverages1.61×
10InvestmentBusiness & Career1.60×
11Real estateBusiness & Career1.59×
12ApartmentBusiness & Career1.59×
13PriceShopping1.58×
14TexasTravel & Leisure1.57×
15CampingTravel & Leisure1.54×
16AutoZoneCars & Mobility1.54×
17AutomobilesCars & Mobility1.53×
18FinanceBusiness & Career1.53×
19U.S. stateTravel & Leisure1.52×
20MoneyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House Hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House Hunting audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.36×
Family OrientationCONSERVATISM1.33×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House Hunting audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.87×
Urban LifestyleOPEN0.92×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House Hunting have in United States?

House Hunting has an estimated audience of 1,315,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of House Hunting viewers?

54.8% of House Hunting fans are female, 45.2% are male, with an average age of 44.9 years.

03

Which brands do House Hunting fans like most?

House Hunting fans show strongest brand affinity for Real estate (1.59×), Automobiles (1.53×), and House (1.65×) over the country average.

04

Where do House Hunting fans live in United States?

House Hunting fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do House Hunting fans also like?

Beyond House Hunting itself, the audience over-indexes on Automobiles (1.53×), House (1.65×), Mortgage loans (2.08×), and U.S. state (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for House Hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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