Investment Audience in United States

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Investment has an estimated audience of 74,547,668 people in United States. 46.8% are female, 53.2% are male, average age 43.7. Top regions: California, Florida, Texas. Top brand affinities: Israel, Kendra Scott, Jeep Wagoneer, Jesse Plemons, Cam Ward.

The average Investment fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Kendra Scott, Jeep Wagoneer, with strongest over-indexing on Israel (2.77× the country average). Demographically, the Investment audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Investment fans

Demographic split for Investment audience in United States
MetricValue
Female46.8%
Male53.2%
Average age43.7
Estimated audience size74,547,668

Audience persona

The typical Investment fan in United States is balanced, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Investment in United States
RegionReachAffinity
California10,055,8961.23×
Florida7,938,6911.57×
Texas7,920,1201.24×
New York5,784,2521.39×
North Carolina2,897,3751.29×
Georgia2,882,5621.26×
Illinois2,701,5461.09×
Pennsylvania2,358,8670.94×
New Jersey2,327,1681.23×
Virginia2,185,6281.2×
Ohio2,022,5480.88×
Michigan1,822,4990.93×
Washington1,698,9701.14×
Massachusetts1,629,7591.11×
Arizona1,434,0270.94×
Indiana1,426,1931.05×
Maryland1,364,0981.06×
Tennessee1,279,6880.86×
Colorado1,188,9331.01×
Missouri1,107,7110.92×
Minnesota1,072,0591×
Connecticut1,058,8891.42×
South Carolina1,014,4920.9×
Wisconsin1,001,3530.89×
Alabama995,9500.96×
Louisiana938,2580.98×
Oregon832,9160.97×
Nevada782,5501.09×
Kentucky775,6480.83×
Oklahoma717,3660.87×
Kansas666,3181.13×
Arkansas612,9241×
Mississippi592,4270.96×
Utah587,9590.88×
Iowa522,6710.85×
Idaho422,9381.13×
Hawaii366,2711.14×
Nebraska344,4570.92×
New Mexico305,4490.82×
Washington, District of Columbia301,9311.35×
New Hampshire235,9110.8×
West Virginia220,5940.64×
Delaware202,1870.98×
Rhode Island188,4820.79×
Maine181,4820.68×
Alaska162,1781.02×
South Dakota137,3570.8×
Montana136,9450.66×
North Dakota127,3520.83×
Wyoming82,8360.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Investment audience
BrandAffinityCategory
Israel2.77×Travel & Leisure
Kendra Scott1.77×Fashion & Accessoires
Jeep Wagoneer3.36×Cars & Mobility
Jesse Plemons1.8×Movies & TV
Cam Ward1.93×Sports
Nebraska Cornhuskers football1.62×Sports
Wikia1.51×Internet & Social Media
Jeep Grand Cherokee (WJ)2.63×Cars & Mobility
Kento Yamazaki3.89×Movies & TV
Home staging1.84×Home & Garden
Keeper (password manager)2.17×Technology & Electronics
Kodiak, Alaska2.7×Travel & Leisure
Hocus Pocus1.55×Movies & TV
Glossier1.58×Beauty & Wellness
UK garage1.62×Music & Radio
Charlamagne Tha God2.66×Movies & TV
Meals on Wheels1.51×Food & Beverages
jordy nelson4.22×Sports
Personality1.56×Business & Career
Hayward, California2.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Investment audience
TraitClusterScore
Risk AppetiteTHRILL1.31
Family OrientationCONSERVATISM1.17
Quality AwarenessPREMIUM1.15
Luxury OrientationPREMIUM1.14
Social Media UsageJOY1.13
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Investment
CountryShare
United States17.6%
Brazil5.4%
Japan4.3%

See Investment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Investment have in United States?

Investment has an estimated audience of 74,547,668 people in United States, concentrated in California and Florida.

What is the gender split and age of Investment fans?

46.8% of Investment fans are female, 53.2% are male, with an average age of 43.7 years.

Which brands do Investment fans like most?

Investment fans show strongest brand affinity for Israel (2.77×), Kendra Scott (1.77×), and Jeep Wagoneer (3.36×) over the country average.

Where do Investment fans live in United States?

Investment fans in United States are most concentrated in California (reach 10,055,896), Florida (reach 7,938,691), and Texas (reach 7,920,120). These three regions account for the largest share of the active audience.

What other brands do Investment fans also like?

Beyond Investment itself, the audience over-indexes on Kendra Scott (1.77×), Jeep Wagoneer (3.36×), Jesse Plemons (1.8×), and Cam Ward (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.