Investment Audience in Canada
Investment has an estimated audience of 9,769,698 people in Canada. 46.3% are female, 53.7% are male, average age 43.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: LinkedIn, Mortgage loans, Luxury real estate, Innovation, Real estate investing.
The average Investment fan in Canada is 43.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include LinkedIn, Mortgage loans, Luxury real estate, with strongest over-indexing on LinkedIn (1.62× the country average). Demographically, the Investment audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 43.8 |
| Estimated audience size | 9,769,698 |
Audience persona
The typical Investment fan in Canada is balanced, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for LinkedIn.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,440,500 | 1.57× |
| Quebec | 3,677,376 | 1.57× |
| British Columbia | 1,953,882 | 1.34× |
| Alberta | 1,382,014 | 1.15× |
| Manitoba | 345,660 | 0.95× |
| Saskatchewan | 320,739 | 1.04× |
| Nova Scotia | 235,497 | 0.81× |
| New Brunswick | 173,464 | 0.77× |
| Newfoundland and Labrador | 95,880 | 0.64× |
| Prince Edward Island | 37,549 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.62× | Internet & Social Media | |
| Mortgage loans | 1.65× | Business & Career |
| Luxury real estate | 1.99× | Business & Career |
| Innovation | 1.71× | Business & Career |
| Real estate investing | 2.26× | Business & Career |
| Sustainable energy | 1.88× | Home & Garden |
| First class travel | 1.58× | Travel & Leisure |
| Online banking | 1.72× | Business & Career |
| Tesla Motors | 1.54× | Cars & Mobility |
| Investment management | 1.53× | Business & Career |
| Retail banking | 1.89× | Business & Career |
| Asset management | 2.19× | Business & Career |
| Wealth management | 1.6× | Business & Career |
| Single-family detached home | 1.89× | Home & Garden |
| Terraced house | 1.74× | Home & Garden |
| Home insurance | 1.55× | Business & Career |
| Home automation | 1.58× | Technology & Electronics |
| Money management | 1.85× | Business & Career |
| Solar power | 1.55× | Home & Garden |
| Sauna | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.41 |
| Family Orientation | CONSERVATISM | 1.4 |
| Risk Appetite | THRILL | 1.39 |
| Career Orientation | POWER | 1.33 |
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Investment have in Canada?
Investment has an estimated audience of 9,769,698 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Investment fans?
46.3% of Investment fans are female, 53.7% are male, with an average age of 43.8 years.
Which brands do Investment fans like most?
Investment fans show strongest brand affinity for LinkedIn (1.62×), Mortgage loans (1.65×), and Luxury real estate (1.99×) over the country average.
Where do Investment fans live in Canada?
Investment fans in Canada are most concentrated in Ontario (reach 6,440,500), Quebec (reach 3,677,376), and British Columbia (reach 1,953,882). These three regions account for the largest share of the active audience.
What other brands do Investment fans also like?
Beyond Investment itself, the audience over-indexes on Mortgage loans (1.65×), Luxury real estate (1.99×), Innovation (1.71×), and Real estate investing (2.26×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.