A data profile of the people who buy, follow and care about Investment in Canada — modelled from more than twelve digital signal sources. Investment has an estimated audience of 9,769,698 people in Canada.
The average Investment fan in Canada is 43.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Mortgage loans, Luxury real estate, Innovation, with strongest over-indexing on Mortgage loans (1.65× the country average).
Demographically, the Investment audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Investment fan in Canada is balanced, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Investment profile in Canada.
46.3% are female, 53.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 43.8 |
| Estimated audience size | 9,769,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Investment audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
Where the Investment audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6.5M | 1.57× | |
| 02 | Quebec | ~3.5M | 1.57× | |
| 03 | British Columbia | ~2M | 1.34× | |
| 04 | Alberta | ~1.5M | 1.15× | |
| 05 | Saskatchewan | ~300K | 1.04× | |
| 06 | Manitoba | ~300K | 0.95× | |
| 07 | Nova Scotia | ~200K | 0.81× | |
| 08 | Prince Edward Island | ~40K | 0.78× | |
| 09 | New Brunswick | ~200K | 0.77× | |
| 10 | Newfoundland and Labrador | ~100K | 0.64× |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 2.26× | ||
| 02 | Asset management | Business & Career | 2.19× | ||
| 03 | Luxury real estate | Business & Career | 1.99× | ||
| 04 | Retail banking | Business & Career | 1.89× | ||
| 05 | Single-family detached home | Home & Garden | 1.89× | ||
| 06 | Sustainable energy | Home & Garden | 1.88× | ||
| 07 | Money management | Business & Career | 1.85× | ||
| 08 | Terraced house | Home & Garden | 1.74× | ||
| 09 | Online banking | Business & Career | 1.72× | ||
| 10 | Innovation | Business & Career | 1.71× | ||
| 11 | Mortgage loans | Business & Career | 1.65× | ||
| 12 | Internet & Social Media | 1.62× | |||
| 13 | Wealth management | Business & Career | 1.60× | ||
| 14 | First class travel | Travel & Leisure | 1.58× | ||
| 15 | Home automation | Technology & Electronics | 1.58× | ||
| 16 | Sauna | Home & Garden | 1.56× | ||
| 17 | Home insurance | Business & Career | 1.55× | ||
| 18 | Solar power | Home & Garden | 1.55× | ||
| 19 | Tesla Motors | Cars & Mobility | 1.54× | ||
| 20 | Investment management | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Investment has an estimated audience of 9,769,698 people in Canada, concentrated in Ontario and Quebec.
46.3% of Investment fans are female, 53.7% are male, with an average age of 43.8 years.
Investment fans show strongest brand affinity for Mortgage loans (1.65×), Luxury real estate (1.99×), and Innovation (1.71×) over the country average.
Investment fans in Canada are most concentrated in Ontario (reach ~6.5M), Quebec (reach ~3.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Investment itself, the audience over-indexes on Luxury real estate (1.99×), Innovation (1.71×), Real estate investing (2.26×), and Sustainable energy (1.88×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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