Investment Audience in Mexico
Investment has an estimated audience of 7,396,141 people in Mexico. 48.3% are female, 51.7% are male, average age 36.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: MSN, Catholic Church, Travel agency, Banana, Pedro Pascal.
The average Investment fan in Mexico is 36.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include MSN, Catholic Church, Travel agency, with strongest over-indexing on MSN (2.69× the country average). Demographically, the Investment audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 36.4 |
| Estimated audience size | 7,396,141 |
Audience persona
The typical Investment fan in Mexico is balanced, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,586,622 | 2.55× |
| Distrito Federal | 1,178,425 | 1.21× |
| Jalisco | 997,815 | 1.83× |
| Puebla | 588,567 | 1.5× |
| Guanajuato | 514,749 | 1.47× |
| Nuevo Leon | 474,721 | 1.07× |
| Veracruz (state) | 378,763 | 0.87× |
| Michoacan de Ocampo | 302,388 | 1.18× |
| Chihuahua | 247,943 | 0.97× |
| Baja California | 226,960 | 0.74× |
| Coahuila de Zaragoza | 163,634 | 0.74× |
| Yucatan | 141,394 | 0.92× |
| Hidalgo | 141,161 | 0.79× |
| Sinaloa | 139,978 | 0.71× |
| Chiapas | 139,078 | 0.63× |
| Morelos | 121,557 | 0.95× |
| Aguascalientes | 117,624 | 1.25× |
| Guerrero | 90,668 | 0.48× |
| Tlaxcala | 65,268 | 0.77× |
| Zacatecas | 64,292 | 0.68× |
| Durango | 59,540 | 0.58× |
| Nayarit | 56,362 | 0.79× |
| Campeche | 48,925 | 0.87× |
| Colima | 38,846 | 0.82× |
| Baja California Sur | 37,470 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.69× | News |
| Catholic Church | 2.08× | Politics & Society |
| Travel agency | 2.32× | Travel & Leisure |
| Banana | 2.09× | Food & Beverages |
| Pedro Pascal | 2.19× | Movies & TV |
| Mortgage loans | 2.38× | Business & Career |
| Sarcasm | 2.12× | Politics & Society |
| Game consoles | 1.64× | Technology & Electronics |
| Online banking | 2.32× | Business & Career |
| El País | 2.17× | News |
| Business class | 2.89× | Travel & Leisure |
| Credit (finance) | 1.76× | Business & Career |
| Broadcasting of sports events | 2.6× | Movies & TV |
| Dentistry | 2.01× | Business & Career |
| Bruce Willis | 2.19× | Movies & TV |
| High school | 2.52× | Business & Career |
| Freeware | 1.79× | Technology & Electronics |
| Wattpad | 1.94× | Internet & Social Media |
| Pilsner | 3.1× | Food & Beverages |
| Office 365 | 1.8× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.78 |
| Need for Security | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.26 |
| Travelling | THRILL | 1.24 |
| Risk Appetite | THRILL | 1.18 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Investment have in Mexico?
Investment has an estimated audience of 7,396,141 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Investment fans?
48.3% of Investment fans are female, 51.7% are male, with an average age of 36.4 years.
Which brands do Investment fans like most?
Investment fans show strongest brand affinity for MSN (2.69×), Catholic Church (2.08×), and Travel agency (2.32×) over the country average.
Where do Investment fans live in Mexico?
Investment fans in Mexico are most concentrated in State of Mexico (reach 2,586,622), Distrito Federal (reach 1,178,425), and Jalisco (reach 997,815). These three regions account for the largest share of the active audience.
What other brands do Investment fans also like?
Beyond Investment itself, the audience over-indexes on Catholic Church (2.08×), Travel agency (2.32×), Banana (2.09×), and Pedro Pascal (2.19×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.