Investment Audience in Mexico
Investment has an estimated audience of 7,396,141 people in Mexico. 48.3% are female, 51.7% are male, average age 36.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
The average Investment fan in Mexico is 36.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (288.83× the country average). Demographically, the Investment audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 36.4 |
| Estimated audience size | 7,396,141 |
Audience persona
The typical Investment fan in Mexico is balanced, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Investment fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~2.5M | 2.54× |
| Distrito Federal | ~1M | 1.21× |
| Jalisco | ~1M | 1.82× |
| Puebla | ~600K | 1.49× |
| Guanajuato | ~500K | 1.46× |
| Nuevo Leon | ~500K | 1.07× |
| Veracruz (state) | ~400K | 0.87× |
| Michoacan de Ocampo | ~300K | 1.17× |
| Chihuahua | ~200K | 0.97× |
| Baja California | ~200K | 0.75× |
| Coahuila de Zaragoza | ~200K | 0.76× |
| Chiapas | ~100K | 0.66× |
| Hidalgo | ~100K | 0.8× |
| Sinaloa | ~100K | 0.73× |
| Yucatan | ~100K | 0.93× |
| Morelos | ~100K | 0.95× |
| Aguascalientes | ~100K | 1.23× |
| Guerrero | ~100K | 0.56× |
| Zacatecas | ~70K | 0.74× |
| Tlaxcala | ~70K | 0.8× |
| Durango | ~70K | 0.65× |
| Nayarit | ~60K | 0.82× |
| Campeche | ~50K | 0.89× |
| Baja California Sur | ~40K | 0.7× |
| Colima | ~40K | 0.85× |
Top brand affinities of Investment fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 288.83× | Shopping |
| Costa Rica | 585.47× | Travel & Leisure |
| Game consoles | 153.58× | Technology & Electronics |
| Catholic Church | 109.08× | Politics & Society |
| Exfoliation (cosmetology) | 222.86× | Beauty & Wellness |
| Mobile game | 66.3× | Games |
| Travel agency | 77.66× | Travel & Leisure |
| Sarcasm | 73.3× | Politics & Society |
| Banana | 54.97× | Food & Beverages |
| Valentine's Day | 107.95× | Kids & Family |
| El País | 58.46× | News |
| Broadcasting of sports events | 74.17× | Movies & TV |
| Dentistry | 50.61× | Business & Career |
| Love & Sex | 61.6× | Kids & Family |
| Daily Horoscope | 501.61× | Internet & Social Media |
| Freeware | 27.92× | Technology & Electronics |
| Pilsner | 48.87× | Food & Beverages |
| Orange (fruit) | 47.99× | Food & Beverages |
| Sexology | 33.16× | Kids & Family |
| Multi-level marketing | 39.27× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.46 |
| Travelling | THRILL | 20.31 |
| Urban Lifestyle | OPEN | 3.59 |
| Risk Appetite | THRILL | 2.78 |
| Quality Awareness | PREMIUM | 1.93 |
| Mindfulness | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Investment have in Mexico?
Investment has an estimated audience of 7,396,141 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Investment fans?
48.3% of Investment fans are female, 51.7% are male, with an average age of 36.4 years.
Which brands do Investment fans like most?
Investment fans show strongest brand affinity for Shopping and fashion (288.83×), Costa Rica (585.47×), and Game consoles (153.58×) over the country average.
Where do Investment fans live in Mexico?
Investment fans in Mexico are most concentrated in State of Mexico (reach ~2.5M), Distrito Federal (reach ~1M), and Jalisco (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Investment fans also like?
Beyond Investment itself, the audience over-indexes on Costa Rica (585.47×), Game consoles (153.58×), Catholic Church (109.08×), and Exfoliation (cosmetology) (222.86×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.