Investment Audience in Spain
Investment has an estimated audience of 8,048,444 people in Spain. 50.8% are female, 49.2% are male, average age 47.3. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Property finder, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Investment audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 47.3 |
| Estimated audience size | 8,048,444 |
Audience persona
The typical Investment fan in Spain is balanced, around 47.3 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.52× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Property finder | 4.55× | Home & Garden |
| Julio Iglesias | 2.56× | Music & Radio |
| Movistar | 2.34× | Technology & Electronics |
| Lunch | 3.51× | Food & Beverages |
| CAC 40 | 2.78× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Personal finance | 1.83× | Business & Career |
| Modern architecture | 2.67× | Arts & Culture |
| Oncology | 5.64× | Health |
| 1.73× | Internet & Social Media | |
| Stradivarius | 2.14× | Shopping |
| Girona | 2.91× | Sports |
| Mapfre | 2.48× | Business & Career |
| Orange | 2.63× | Technology & Electronics |
| Real estate | 1.58× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Mortgage loans | 2.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.46 |
| Luxury Orientation | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.