A data profile of the people who buy, follow and care about Investment in Spain — modelled from more than twelve digital signal sources. Investment has an estimated audience of 8,048,444 people in Spain.
Investment has an estimated audience of 8,048,444 people in Spain. 50.8% are female, 49.2% are male, average age 47.3. Top brand affinities: Lunch, Personal finance, IBEX 35, Modern architecture, Innovation.
Top brand affinities include Lunch, Personal finance, IBEX 35, with strongest over-indexing on Lunch (3.62× the country average).
Demographically, the Investment audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Investment fan in Spain is balanced, around 47.3 years old, with strong Career Orientation tendencies and a notable affinity for Lunch.
The key figures that characterise the Investment profile in Spain.
50.8% are female, 49.2% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 47.3 |
| Estimated audience size | 8,048,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Investment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lunch | Food & Beverages | 3.62× | ||
| 02 | Real estate investing | Business & Career | 3.60× | ||
| 03 | Online banking | Business & Career | 2.96× | ||
| 04 | Luxury real estate | Business & Career | 2.84× | ||
| 05 | Hoodie | Fashion & Accessoires | 2.80× | ||
| 06 | Innovation | Business & Career | 2.62× | ||
| 07 | Modern architecture | Arts & Culture | 2.53× | ||
| 08 | Mortgage loans | Business & Career | 2.53× | ||
| 09 | Property finder | Home & Garden | 2.53× | ||
| 10 | Sustainable energy | Home & Garden | 2.48× | ||
| 11 | Apartment | Business & Career | 2.01× | ||
| 12 | IBEX 35 | Business & Career | 1.95× | ||
| 13 | Renewable energy | Business & Career | 1.91× | ||
| 14 | Personal finance | Business & Career | 1.90× | ||
| 15 | Bankinter | Business & Career | 1.86× | ||
| 16 | Caixabank | Business & Career | 1.83× | ||
| 17 | Banco Sabadell | Business & Career | 1.77× | ||
| 18 | Julio Iglesias | Music & Radio | 1.63× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.54× | ||
| 20 | Movistar+ | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.65× | |
| Risk Appetite | THRILL | 1.57× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 0.85× | |
| Patriotism | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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