A data profile of the people who buy, follow and care about Innovation in Spain — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 5,645,975 people in Spain.
The average Innovation fan in Spain is 46.6 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include BBVA, Claude, Web development, with strongest over-indexing on BBVA (2.83× the country average).
Demographically, the Innovation audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Innovation fan in Spain is balanced, around 46.6 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Innovation profile in Spain.
53.3% are female, 46.7% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.6 |
| Estimated audience size | 5,645,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Innovation audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 1.85× | |
| 02 | Community of Madrid | ~1.5M | 1.37× | |
| 03 | Canary Islands | ~400K | 1.29× | |
| 04 | Basque Autonomous Country | ~200K | 1.14× | |
| 05 | Navarre | ~70K | 1.04× | |
| 06 | Castilla-La Mancha | ~200K | 1.00× | |
| 07 | La Rioja | ~40K | 0.98× | |
| 08 | Comunidad Valenciana | ~600K | 0.97× | |
| 09 | Castile and León | ~200K | 0.95× | |
| 10 | Principality of Asturias | ~100K | 0.95× | |
| 11 | Cantabria | ~70K | 0.95× | |
| 12 | Balearic Islands | ~100K | 0.94× | |
| 13 | Aragon | ~100K | 0.93× | |
| 14 | Region of Murcia | ~200K | 0.92× | |
| 15 | Extremadura | ~100K | 0.92× | |
| 16 | Galicia | ~200K | 0.88× | |
| 17 | Andalusia | ~900K | 0.85× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Software development | Business & Career | 9.06× | ||
| 02 | Node.js | Technology & Electronics | 7.80× | ||
| 03 | Business model | Business & Career | 6.80× | ||
| 04 | GitHub | Internet & Social Media | 6.67× | ||
| 05 | Investor | Business & Career | 6.61× | ||
| 06 | Web development | Business & Career | 6.10× | ||
| 07 | Web design | Business & Career | 5.95× | ||
| 08 | Social media marketing | Business & Career | 5.48× | ||
| 09 | Emerging technologies | Technology & Electronics | 4.79× | ||
| 10 | Small and medium enterprises | Business & Career | 4.78× | ||
| 11 | Database | Technology & Electronics | 4.31× | ||
| 12 | Iberdrola | Home & Garden | 4.08× | ||
| 13 | Claude | Technology & Electronics | 4.02× | ||
| 14 | Gemini | Technology & Electronics | 3.98× | ||
| 15 | IBEX 35 | Business & Career | 2.95× | ||
| 16 | BBVA | Business & Career | 2.83× | ||
| 17 | Cuisine | Food & Beverages | 2.47× | ||
| 18 | Europe | Travel & Leisure | 2.45× | ||
| 19 | Cosmetics | Beauty & Wellness | 2.33× | ||
| 20 | Beverages | Food & Beverages | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.75× | |
| Early Adopter Mentality | POWER | 2.77× | |
| Risk Appetite | THRILL | 2.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.32× | |
| Extroversion | THRILL | 1.43× | |
| Pet Ownership | JOY | 1.59× |
Innovation has an estimated audience of 5,645,975 people in Spain, concentrated in Catalonia and Community of Madrid.
53.3% of Innovation fans are female, 46.7% are male, with an average age of 46.6 years.
Innovation fans show strongest brand affinity for BBVA (2.83×), Claude (4.02×), and Web development (6.1×) over the country average.
Innovation fans in Spain are most concentrated in Catalonia (reach ~2M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Claude (4.02×), Web development (6.1×), Gemini (3.98×), and Software development (9.06×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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