Innovation Audience in Spain
Innovation has an estimated audience of 5,645,975 people in Spain. 53.3% are female, 46.7% are male, average age 46.6. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: BBVA, LinkedIn, Web development, Software development, Small and medium enterprises.
The average Innovation fan in Spain is 46.6 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include BBVA, LinkedIn, Web development, with strongest over-indexing on BBVA (2.83× the country average). Demographically, the Innovation audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Innovation fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 46.6 |
| Estimated audience size | 5,645,975 |
Audience persona
The typical Innovation fan in Spain is balanced, around 46.6 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,973,645 | 1.93× |
| Community of Madrid | 1,346,329 | 1.42× |
| Andalusia | 895,881 | 0.81× |
| Comunidad Valenciana | 608,495 | 0.96× |
| Canary Islands | 404,695 | 1.44× |
| Basque Autonomous Country | 257,448 | 1.22× |
| Castilla-La Mancha | 229,693 | 1× |
| Castile and León | 222,995 | 0.9× |
| Galicia | 208,265 | 0.79× |
| Region of Murcia | 147,720 | 0.76× |
| Balearic Islands | 137,053 | 0.86× |
| Aragon | 120,446 | 0.81× |
| Principality of Asturias | 110,788 | 0.83× |
| Navarre | 80,067 | 1.13× |
| Extremadura | 71,085 | 0.58× |
| Cantabria | 50,476 | 0.71× |
| La Rioja | 30,811 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBVA | 2.83× | Business & Career |
| 5.04× | Internet & Social Media | |
| Web development | 6.1× | Business & Career |
| Software development | 9.06× | Business & Career |
| Small and medium enterprises | 4.78× | Business & Career |
| Investor | 6.61× | Business & Career |
| Ascom | 2.94× | Technology & Electronics |
| Database | 4.31× | Technology & Electronics |
| Europe | 2.45× | Travel & Leisure |
| Business model | 6.8× | Business & Career |
| Social media marketing | 5.48× | Business & Career |
| Gemini | 3.98× | Technology & Electronics |
| Web design | 5.95× | Business & Career |
| GitHub | 6.67× | Internet & Social Media |
| Beverages | 2.32× | Food & Beverages |
| Iberdrola | 4.08× | Home & Garden |
| Cuisine | 2.47× | Food & Beverages |
| Cosmetics | 2.33× | Beauty & Wellness |
| Emerging technologies | 4.79× | Technology & Electronics |
| IBEX 35 | 2.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.45 |
| DIY Mentality | THRILL | 1.42 |
| Early Adopter Mentality | POWER | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
See Innovation audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
Frequently asked questions
How many fans does Innovation have in Spain?
Innovation has an estimated audience of 5,645,975 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Innovation fans?
53.3% of Innovation fans are female, 46.7% are male, with an average age of 46.6 years.
Which brands do Innovation fans like most?
Innovation fans show strongest brand affinity for BBVA (2.83×), LinkedIn (5.04×), and Web development (6.1×) over the country average.
Where do Innovation fans live in Spain?
Innovation fans in Spain are most concentrated in Catalonia (reach 1,973,645), Community of Madrid (reach 1,346,329), and Andalusia (reach 895,881). These three regions account for the largest share of the active audience.
What other brands do Innovation fans also like?
Beyond Innovation itself, the audience over-indexes on LinkedIn (5.04×), Web development (6.1×), Software development (9.06×), and Small and medium enterprises (4.78×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.