A data profile of the people who buy, follow and care about Business model in Spain — modelled from more than twelve digital signal sources. Business model has an estimated audience of 2,247,465 people in Spain.
Business model has an estimated audience of 2,247,465 people in Spain. 55.4% are female, 44.6% are male, average age 45.9. Top brand affinities: Innovation, Direct selling, Affiliate marketing, Information security, Retirement planning.
Top brand affinities include Innovation, Direct selling, Affiliate marketing, with strongest over-indexing on Innovation (6.8× the country average).
Demographically, the Business model audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Business model fan in Spain is more female, around 45.9 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Business model profile in Spain.
55.4% are female, 44.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 45.9 |
| Estimated audience size | 2,247,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Business model audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 6.7% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Business model audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Passive income | Business & Career | 7.12× | ||
| 02 | Retirement planning | Business & Career | 6.85× | ||
| 03 | Innovation | Business & Career | 6.80× | ||
| 04 | Direct selling | Fashion & Accessoires | 6.80× | ||
| 05 | Business intelligence | Business & Career | 6.80× | ||
| 06 | Private equity | Business & Career | 6.59× | ||
| 07 | Information security | Business & Career | 6.30× | ||
| 08 | Major League Soccer | Sports | 6.26× | ||
| 09 | Affiliate marketing | Business & Career | 5.41× | ||
| 10 | Freelancer | Business & Career | 4.80× | ||
| 11 | Self-employment | Business & Career | 4.07× | ||
| 12 | Crime fiction | Literature | 3.96× | ||
| 13 | Stock market | Business & Career | 3.78× | ||
| 14 | Job interview | Business & Career | 3.74× | ||
| 15 | Forex Online Trading | Business & Career | 3.69× | ||
| 16 | Google Drive | Technology & Electronics | 3.45× | ||
| 17 | Sustainable energy | Home & Garden | 2.95× | ||
| 18 | Carrefour Market | Shopping | 2.30× | ||
| 19 | Deal of the day | Shopping | 1.96× | ||
| 20 | IBEX 35 | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.77× | |
| Risk Appetite | THRILL | 2.01× | |
| Luxury Orientation | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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