A data profile of the people who buy, follow and care about Business model in United Kingdom — modelled from more than twelve digital signal sources. Business model has an estimated audience of 4,932,744 people in United Kingdom.
The average Business model fan in United Kingdom is 45.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Innovation, Wikipedia, Private equity, with strongest over-indexing on Innovation (4.74× the country average).
Demographically, the Business model audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Business model fan in United Kingdom is more female, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Business model profile in United Kingdom.
62.0% are female, 38.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.8 |
| Estimated audience size | 4,932,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Business model audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 6.7% |
| United Kingdom | 6.2% |
Where the Business model audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.73× | |
| 02 | West Midlands | ~300K | 1.32× | |
| 03 | South East | ~800K | 1.19× | |
| 04 | Yorkshire and the Humber | ~500K | 1.14× | |
| 05 | North East | ~200K | 1.04× | |
| 06 | South West | ~400K | 0.96× | |
| 07 | East of England | ~400K | 0.94× | |
| 08 | Scotland | ~400K | 0.94× | |
| 09 | East Midlands | ~300K | 0.93× | |
| 10 | Northern Ireland | ~100K | 0.92× | |
| 11 | Wales | ~300K | 0.90× | |
| 12 | North West | ~400K | 0.81× |
The strongest cross-interests of the Business model audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 6.51× | ||
| 02 | Passive income | Business & Career | 5.51× | ||
| 03 | Affiliate marketing | Business & Career | 5.48× | ||
| 04 | Innovation | Business & Career | 4.74× | ||
| 05 | Risk management | Business & Career | 4.00× | ||
| 06 | Wikipedia | Internet & Social Media | 3.56× | ||
| 07 | Information security | Business & Career | 3.55× | ||
| 08 | Master of Business Administration | Business & Career | 3.29× | ||
| 09 | Microwave oven | Home & Garden | 2.52× | ||
| 10 | Life insurance | Business & Career | 2.28× | ||
| 11 | Breaking news | Movies & TV | 2.27× | ||
| 12 | Energy | Home & Garden | 2.26× | ||
| 13 | Drop shipping | Shopping | 2.14× | ||
| 14 | Google Drive | Technology & Electronics | 2.12× | ||
| 15 | Volunteering | Politics & Society | 1.97× | ||
| 16 | EBay | Shopping | 1.96× | ||
| 17 | Betfair | Games | 1.90× | ||
| 18 | Internet & Social Media | 1.72× | |||
| 19 | Documentary movies | Movies & TV | 1.63× | ||
| 20 | Entrepreneurship | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.53× | |
| Risk Appetite | THRILL | 1.67× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.88× | |
| Sports Activity | POWER | 0.92× |
Business model has an estimated audience of 4,932,744 people in United Kingdom, concentrated in England and South East.
62.0% of Business model fans are female, 38.0% are male, with an average age of 45.8 years.
Business model fans show strongest brand affinity for Innovation (4.74×), Wikipedia (3.56×), and Private equity (6.51×) over the country average.
Business model fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Business model itself, the audience over-indexes on Wikipedia (3.56×), Private equity (6.51×), Energy (2.26×), and Risk management (4×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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