Business model Audience in Germany
Business model has an estimated audience of 2,631,982 people in Germany. 51.0% are female, 49.0% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Business English, Stradivarius, Progressive rock, Hypertext.
The average Business model fan in Germany is 43.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Business English, Stradivarius, with strongest over-indexing on CAC 40 (1.95× the country average). Demographically, the Business model audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business model fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 43.5 |
| Estimated audience size | 2,631,982 |
Audience persona
The typical Business model fan in Germany is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 631,404 | 1.1× |
| Bayern | 623,725 | 1.47× |
| Baden-Württemberg | 534,225 | 1.49× |
| Niedersachsen | 243,810 | 0.95× |
| Hessen | 237,416 | 1.18× |
| Berlin | 151,627 | 1.29× |
| Sachsen | 119,729 | 0.93× |
| Rheinland-Pfalz | 115,991 | 0.88× |
| Hamburg | 85,559 | 1.44× |
| Schleswig-Holstein | 83,272 | 0.88× |
| Brandenburg | 60,040 | 0.74× |
| Sachsen-Anhalt | 43,384 | 0.64× |
| Thüringen | 40,387 | 0.6× |
| Saarland | 28,578 | 0.88× |
| Mecklenburg-Vorpommern | 24,567 | 0.49× |
| Bremen | 23,456 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.95× | Business & Career |
| Business English | 3.43× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.57× | Music & Radio |
| Hypertext | 2.6× | Technology & Electronics |
| Nurse education | 1.74× | Kids & Family |
| Cachorro | 2.23× | Pets & Animals |
| Home Delivery | 1.73× | Food & Beverages |
| Jesse Plemons | 2.03× | Movies & TV |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Theocracy | 6× | Music & Radio |
| Bank account | 1.52× | Business & Career |
| Keeper (password manager) | 2.17× | Technology & Electronics |
| Kieser Training | 1.97× | Sports |
| Golem | 1.54× | Technology & Electronics |
| Women's empowerment | 1.75× | Politics & Society |
| Coworking | 1.91× | Business & Career |
| Volvo V60 | 2.17× | Cars & Mobility |
| Glashütte | 1.84× | Travel & Leisure |
| Pumuckl | 2.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.67 |
| Risk Appetite | THRILL | 2.16 |
| Early Adopter Mentality | POWER | 1.73 |
| Sustainability | BALANCE | 1.71 |
| Sports Activity | POWER | 1.64 |
| Mindfulness | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 6.7% |
| United Kingdom | 6.2% |
See Business model audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business model have in Germany?
Business model has an estimated audience of 2,631,982 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business model fans?
51.0% of Business model fans are female, 49.0% are male, with an average age of 43.5 years.
Which brands do Business model fans like most?
Business model fans show strongest brand affinity for CAC 40 (1.95×), Business English (3.43×), and Stradivarius (1.97×) over the country average.
Where do Business model fans live in Germany?
Business model fans in Germany are most concentrated in Nordrhein-Westfalen (reach 631,404), Bayern (reach 623,725), and Baden-Württemberg (reach 534,225). These three regions account for the largest share of the active audience.
What other brands do Business model fans also like?
Beyond Business model itself, the audience over-indexes on Business English (3.43×), Stradivarius (1.97×), Progressive rock (1.57×), and Hypertext (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.