Rascasse Audience Intelligence

Business model Audience in Germany

A data profile of the people who buy, follow and care about Business model in Germany — modelled from more than twelve digital signal sources. Business model has an estimated audience of 2,631,982 people in Germany.

#1501among Topic in Germany#256in Business & Career

The average Business model fan in Germany is 43.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Moodle, Private equity, Innovation, with strongest over-indexing on Moodle (13.64× the country average).

Demographically, the Business model audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business model fan in Germany is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Moodle.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business model profile in Germany.

Audience size
2.6M
in Germany
Gender
51.0%♀
49.0% male
Age
43.5
average years
Country rank
#2490
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business model fans

51.0% are female, 49.0% are male, average age 43.5.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Business model audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age43.5
Estimated audience size2,631,982
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Business model audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Business model audience comes from Germany.

Worldwide audience distribution share by country for Business model
CountryShare
United States28.3%
India6.7%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business model audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business model fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~600K1.43×
02Baden-Württemberg~500K1.40×
03Berlin~200K1.35×
04Hamburg~80K1.35×
05Hessen~200K1.21×
06Nordrhein-Westfalen~600K1.05×
07Bremen~20K1.03×
08Saarland~30K0.97×
09Rheinland-Pfalz~100K0.92×
10Sachsen~100K0.92×
11Schleswig-Holstein~90K0.92×
12Niedersachsen~200K0.91×
13Brandenburg~70K0.86×
14Thüringen~60K0.84×
15Sachsen-Anhalt~60K0.82×
16Mecklenburg-Vorpommern~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Business model, Germany
0.81×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business model audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden14.78×
02MoodleTechnology & Electronics13.64×
03Private equityBusiness & Career12.19×
04Money managementBusiness & Career8.79×
05Digital transformationBusiness & Career7.94×
06WordPressTechnology & Electronics7.88×
07Passive incomeBusiness & Career7.14×
08Google DriveTechnology & Electronics4.77×
09Office 365Technology & Electronics4.71×
10Stock marketBusiness & Career4.61×
11First-time buyerShopping4.29×
12CrowdfundingBusiness & Career4.26×
13InnovationBusiness & Career3.92×
14Job interviewBusiness & Career3.16×
15Ski resortTravel & Leisure2.99×
16HugendubelShopping2.64×
17KitchenHome & Garden1.97×
18TagesschauMovies & TV1.94×
19NatureHome & Garden1.72×
20Netto Marken-DiscountShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business model audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.78×
Risk AppetiteTHRILL2.58×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business model audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
CreativityOPEN0.93×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business model have in Germany?

Business model has an estimated audience of 2,631,982 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Business model fans?

51.0% of Business model fans are female, 49.0% are male, with an average age of 43.5 years.

03

Which brands do Business model fans like most?

Business model fans show strongest brand affinity for Moodle (13.64×), Private equity (12.19×), and Innovation (3.92×) over the country average.

04

Where do Business model fans live in Germany?

Business model fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Business model fans also like?

Beyond Business model itself, the audience over-indexes on Private equity (12.19×), Innovation (3.92×), Google Drive (4.77×), and Kitchen garden (14.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Business model audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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