Rascasse Audience Intelligence

Business model Audience in Brazil

A data profile of the people who buy, follow and care about Business model in Brazil — modelled from more than twelve digital signal sources. Business model has an estimated audience of 4,232,664 people in Brazil.

Business model has an estimated audience of 4,232,664 people in Brazil. 54.6% are female, 45.4% are male, average age 41.6. Top brand affinities: Innovation, Private equity, Business intelligence, Accounting, GitHub.

Top brand affinities include Innovation, Private equity, Business intelligence, with strongest over-indexing on Innovation (2.57× the country average).

Demographically, the Business model audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

The typical Business model fan in Brazil is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business model profile in Brazil.

Audience size
4.2M
in Brazil
Gender
54.6%
45.4% male
Age
41.6
average years
Country rank
#1613
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business model fans

54.6% are female, 45.4% are male, average age 41.6.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Business model audience in Brazil
MetricValue
Female54.6%
Male45.4%
Average age41.6
Estimated audience size4,232,664
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Business model audience in Brazil
Age bracketShare%
16-1910%
20-2922%
30-3925%
40-4922%
50+22%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Business model audience comes from Brazil.

Worldwide audience distribution share by country for Business model
CountryShare
United States28.3%
India6.7%
United Kingdom6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business model audience
#·InterestCategoryAffinity×
01Private equityBusiness & Career6.30×
02Passive incomeBusiness & Career4.99×
03LouvreTravel & Leisure4.34×
04Business intelligenceBusiness & Career4.17×
05Kristen StewartMovies & TV3.16×
06Dakota JohnsonMovies & TV2.99×
07InnovationBusiness & Career2.57×
08Business schoolBusiness & Career2.53×
09Retail bankingBusiness & Career2.34×
10GitHubInternet & Social Media2.25×
11CathoBusiness & Career2.23×
12Investment managementBusiness & Career2.08×
13Search engine optimizationBusiness & Career2.04×
14Stock marketBusiness & Career2.00×
15TrelloInternet & Social Media1.92×
16AccountingBusiness & Career1.79×
17CVC ViagensTravel & Leisure1.76×
18Beleza na WebShopping1.67×
19JusBrasilInternet & Social Media1.62×
20Master of Business AdministrationBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Business model audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.88×
Convenience OrientationPREMIUM2.02×
Community OrientationOPEN1.96×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Business model audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
SpiritualityBALANCE0.67×
TraditionCONSERVATISM0.68×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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