A data profile of the people who buy, follow and care about Catho in Brazil — modelled from more than twelve digital signal sources. Catho has an estimated audience of 3,658,272 people in Brazil.
The average Catho fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include VAGAS.com, Wanderlei Silva, InfoJobs, with strongest over-indexing on VAGAS.com (43.87× the country average).
Demographically, the Catho audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Catho fan in Brazil is more female, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for VAGAS.com.
The key figures that characterise the Catho profile in Brazil.
65.5% are female, 34.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 38.1 |
| Estimated audience size | 3,658,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Catho audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 91.6% |
| United States | 3.0% |
| Portugal | 1.1% |
Where the Catho audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2.5M | 5.64× | |
| 02 | Federal District | ~100K | 2.29× | |
| 03 | Goiás | ~300K | 1.87× | |
| 04 | Bahia | ~400K | 1.79× | |
| 05 | Rio de Janeiro | ~600K | 1.69× | |
| 06 | Minas Gerais | ~500K | 1.37× | |
| 07 | Paraná | ~200K | 1.08× | |
| 08 | Mato Grosso do Sul | ~50K | 0.91× | |
| 09 | Pernambuco | ~100K | 0.89× | |
| 10 | Espírito Santo | ~60K | 0.77× | |
| 11 | Santa Catarina | ~100K | 0.75× | |
| 12 | Rio Grande do Sul | ~200K | 0.73× | |
| 13 | Mato Grosso | ~50K | 0.70× | |
| 14 | Amazonas | ~40K | 0.65× | |
| 15 | Sergipe | ~20K | 0.63× | |
| 16 | Ceará | ~100K | 0.62× | |
| 17 | Roraima | ~6K | 0.62× | |
| 18 | Alagoas | ~30K | 0.61× | |
| 19 | Amapá | ~8K | 0.59× | |
| 20 | Acre | ~8K | 0.59× | |
| 21 | Pará | ~70K | 0.56× | |
| 22 | Tocantins | ~10K | 0.55× | |
| 23 | Paraíba | ~40K | 0.54× | |
| 24 | Piauí | ~30K | 0.53× | |
| 25 | Maranhão | ~50K | 0.52× | |
| 26 | Rio Grande do Norte | ~30K | 0.50× | |
| 27 | Rondônia | ~10K | 0.49× |
The strongest cross-interests of the Catho audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Curriculum assessment | Topic | 46.47× | ||
| 02 | VAGAS.com | Business & Career | 43.87× | ||
| 03 | Chris D'Elia | Movies & TV | 35.58× | ||
| 04 | Project Management Institute | Business & Career | 27.51× | ||
| 05 | Fabricio Werdum | Sports | 22.82× | ||
| 06 | Wanderlei Silva | Sports | 13.86× | ||
| 07 | Danny Trejo | Movies & TV | 13.32× | ||
| 08 | Talk radio | Music & Radio | 9.74× | ||
| 09 | UpToDate | Health | 8.67× | ||
| 10 | Voice acting | Arts & Culture | 7.29× | ||
| 11 | InfoJobs | Business & Career | 4.91× | ||
| 12 | Job interview | Business & Career | 3.99× | ||
| 13 | Trello | Internet & Social Media | 3.49× | ||
| 14 | JusBrasil | Internet & Social Media | 2.45× | ||
| 15 | Interpersonal relationship | Kids & Family | 1.76× | ||
| 16 | Paris Saint-Germain | Sports | 1.74× | ||
| 17 | Grêmio Foot-Ball Porto Alegrense | Sports | 1.64× | ||
| 18 | Serie A | Sports | 1.63× | ||
| 19 | Real Madrid C.F. | Sports | 1.56× | ||
| 20 | Profession | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.61× | |
| Healthy Lifestyle | BALANCE | 1.27× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Tradition | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× |
Catho has an estimated audience of 3,658,272 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
65.5% of Catho fans are female, 34.5% are male, with an average age of 38.1 years.
Catho fans show strongest brand affinity for VAGAS.com (43.87×), Wanderlei Silva (13.86×), and InfoJobs (4.91×) over the country average.
Catho fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Catho itself, the audience over-indexes on Wanderlei Silva (13.86×), InfoJobs (4.91×), Project Management Institute (27.51×), and Real Madrid C.F. (1.56×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Catho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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