A data profile of the people who buy, follow and care about Trello in Brazil — modelled from more than twelve digital signal sources. Trello has an estimated audience of 4,993,492 people in Brazil.
The average Trello fan in Brazil is 38.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include DocuSign, Dropbox (service), Box (company), with strongest over-indexing on DocuSign (47.84× the country average).
Demographically, the Trello audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Trello fan in Brazil is more female, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DocuSign.
The key figures that characterise the Trello profile in Brazil.
56.5% are female, 43.5% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 38.2 |
| Estimated audience size | 4,993,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Trello audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 21.2% |
| United States | 8.7% |
| Germany | 5.9% |
Where the Trello audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.56× | |
| 02 | Santa Catarina | ~300K | 1.42× | |
| 03 | Rio Grande do Norte | ~100K | 1.24× | |
| 04 | Pernambuco | ~300K | 1.20× | |
| 05 | Paraíba | ~100K | 1.15× | |
| 06 | Sergipe | ~60K | 1.14× | |
| 07 | Ceará | ~300K | 1.13× | |
| 08 | Paraná | ~400K | 1.12× | |
| 09 | Rio Grande do Sul | ~300K | 1.10× | |
| 10 | Alagoas | ~80K | 1.05× | |
| 11 | São Paulo | ~1.5M | 1.04× | |
| 12 | Amapá | ~20K | 1.03× | |
| 13 | Minas Gerais | ~500K | 1.00× | |
| 14 | Goiás | ~200K | 0.99× | |
| 15 | Maranhão | ~100K | 0.96× | |
| 16 | Espírito Santo | ~100K | 0.96× | |
| 17 | Mato Grosso do Sul | ~70K | 0.92× | |
| 18 | Piauí | ~70K | 0.92× | |
| 19 | Rio de Janeiro | ~400K | 0.89× | |
| 20 | Rondônia | ~40K | 0.87× | |
| 21 | Bahia | ~300K | 0.82× | |
| 22 | Tocantins | ~30K | 0.82× | |
| 23 | Mato Grosso | ~80K | 0.79× | |
| 24 | Amazonas | ~70K | 0.77× | |
| 25 | Roraima | ~10K | 0.75× | |
| 26 | Acre | ~10K | 0.73× | |
| 27 | Pará | ~100K | 0.66× |
The strongest cross-interests of the Trello audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Basecamp (company) | Internet & Social Media | 143.21× | ||
| 02 | Atlassian | Technology & Electronics | 113.70× | ||
| 03 | Wrike | Technology & Electronics | 104.25× | ||
| 04 | Evernote | Internet & Social Media | 92.94× | ||
| 05 | Podio | Technology & Electronics | 87.65× | ||
| 06 | Todoist | Technology & Electronics | 85.20× | ||
| 07 | Box (company) | Technology & Electronics | 63.08× | ||
| 08 | Asana (software) | Technology & Electronics | 61.45× | ||
| 09 | JIRA | Technology & Electronics | 52.45× | ||
| 10 | QuickBooks | Home & Garden | 48.15× | ||
| 11 | DocuSign | Technology & Electronics | 47.84× | ||
| 12 | Dropbox (service) | Technology & Electronics | 45.86× | ||
| 13 | Square (company) | Shopping | 37.49× | ||
| 14 | Zendesk | Internet & Social Media | 34.83× | ||
| 15 | Envato | Internet & Social Media | 19.41× | ||
| 16 | OpenAI | Technology & Electronics | 13.91× | ||
| 17 | GitHub | Internet & Social Media | 10.93× | ||
| 18 | OneDrive | Technology & Electronics | 10.35× | ||
| 19 | Gemini | Technology & Electronics | 10.00× | ||
| 20 | Google Drive | Technology & Electronics | 9.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 4.58× | |
| Convenience Orientation | PREMIUM | 2.11× | |
| Career Orientation | POWER | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.96× | |
| Pet Ownership | JOY | 1.06× | |
| Creativity | OPEN | 1.07× |
Trello has an estimated audience of 4,993,492 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.5% of Trello fans are female, 43.5% are male, with an average age of 38.2 years.
Trello fans show strongest brand affinity for DocuSign (47.84×), Dropbox (service) (45.86×), and Box (company) (63.08×) over the country average.
Trello fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Trello itself, the audience over-indexes on Dropbox (service) (45.86×), Box (company) (63.08×), Asana (software) (61.45×), and Gemini (10×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Trello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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